So now we know 93.3 is a CHR station. Fine. That might work. Nothing else they've tried on that frequency has worked - so why not?
But I have to say, as I listened to the stunt tape playing the past couple of days, it got me to thinking that someone should try to do what the tape suggested. It had classic rock, country, jazz and CHR "legends" playing all the time. I'm not suggesting you mix all that music together in one really weird format, but you could do blocks of different types of music at times when you think they might get the best audience.
Again, this follows along the theory that nothing else has worked at 93.3 - so why not? Maybe classic rock in the morning, AC in the mid day, CHR on the drive home, jazz in the evening and classic country overnight. It would be different and might get some buzz going about an otherwise invisible station.
It wasn't too many years ago that WBAP ran country overnights with news/talk all day long. KRLD used to do all news all day with the CBS radio mystery theater at night and big band music overnight. It was a clear recognition on the part of those stations that the market might want something other than their primary formats at different times of the day. So why not try different types of music at different times of the day and see if you can make that work?
But I have to say, as I listened to the stunt tape playing the past couple of days, it got me to thinking that someone should try to do what the tape suggested. It had classic rock, country, jazz and CHR "legends" playing all the time. I'm not suggesting you mix all that music together in one really weird format, but you could do blocks of different types of music at times when you think they might get the best audience.
Again, this follows along the theory that nothing else has worked at 93.3 - so why not? Maybe classic rock in the morning, AC in the mid day, CHR on the drive home, jazz in the evening and classic country overnight. It would be different and might get some buzz going about an otherwise invisible station.
It wasn't too many years ago that WBAP ran country overnights with news/talk all day long. KRLD used to do all news all day with the CBS radio mystery theater at night and big band music overnight. It was a clear recognition on the part of those stations that the market might want something other than their primary formats at different times of the day. So why not try different types of music at different times of the day and see if you can make that work?