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Formats, MD, making $$, Pandora

Excuse me while I ramble for a minute.
About a month ago I was sitting at home doing some work on my computer. I would flip back and forth between some of the "channels" I had set up on Pandora. I started making a list of songs that either I hadn't heard in a long time, had never heard, or just thought "Wow, that's a damn good song!". Over the course of the next few weeks I also started listening a little more to the Comcast digital music stations and jotting down some of those songs as well. What I ended up with was a list of close to 300 songs from various genres if you will: rock, pop rock, hard rock, arena rock, a little reggae, etc. I then started putting together playlists of what I would think would be at the very least a really good rock program or at best a good overall feel for a good rock station. It wouldn't be hard by the way to add another couple hundred songs to the list in a short period of time.
So here's where I'm stuck. Have we gotten so far removed from what radio used to be (see the recent Z-93 thread with the awesome video clip) that no one is taking any kind of chance these days? I mean I've heard songs that were so good and yet they never got any play whatsoever on the radio. Where are the MD's pushing to get this music on the air? There have been many stations that pushed the envelope and made a ton of money doing it ie: KROQ and 99X to name just two. I guess I don't understand how little ol' me who has a limited radio background can put something like this together in my own home for nothing, but corporate radio can't see past a ledger sheet to see that we the people are starving for something like this again. I'm not even going to get into the lack of real personalities on the air. They are so few and far between and frankly that horse has been beaten enough.
 
Merlin – Your effort – and ability - to build a personal format reminds me of a question posed to a group of radio programming, promotions and sales people by the VP of Marketing for Warehouse Music. Her company was the final owner of the Turtles Music chain. Here’s the question – and I pose it to our industry.

“What would you do if you woke up Monday morning and your customer no longer needed you?”

Scenario: Warehouse Music stores located near a college campus were suddenly dropping 50-75% in sales - in one month! Napster had just gone live.
The music store was no longer relevant.

Sat-radio was a bridge technology from the start – HD radio is (was) a pipe dream that seems like a false rally point for our industry.
However, Internet delivery of content – especially in-car – has the potential to become “tuner” radio’s Napster.
Remaining relevant is a key driver to the future of radio as we know it and that includes the content and delivery method.

Programming note: Even though you now have complete control of a playlist you’ll find yourself skipping unfamiliar songs at first and burning out on
others - just like listening to the radio!
 
Uriah said:
Merlin – Your effort – and ability - to build a personal format reminds me of a question posed to a group of radio programming, promotions and sales people by the VP of Marketing for Warehouse Music. Her company was the final owner of the Turtles Music chain. Here’s the question – and I pose it to our industry.

“What would you do if you woke up Monday morning and your customer no longer needed you?”

Scenario: Warehouse Music stores located near a college campus were suddenly dropping 50-75% in sales - in one month! Napster had just gone live.
The music store was no longer relevant.

Sat-radio was a bridge technology from the start – HD radio is (was) a pipe dream that seems like a false rally point for our industry.
However, Internet delivery of content – especially in-car – has the potential to become “tuner” radio’s Napster.
Remaining relevant is a key driver to the future of radio as we know it and that includes the content and delivery method.

Programming note: Even though you now have complete control of a playlist you’ll find yourself skipping unfamiliar songs at first and burning out on
others - just like listening to the radio!

I worked for Turtle's back in the 80s...Al Levinson (was that his name?) tried cloning Turtle's as Backstage Music after he was out of Turtle's once and for all.

http://www.metrolyrics.com/c30-c60-c90-go-lyrics-bow-wow-wow.html

I find myself getting burned on and skipping songs on my MP3 player too...
 
Merlin Berlin said:
Excuse me while I ramble for a minute.
Where are the MD's pushing to get this music on the air?

They were all fired years ago in the FIRST round of consolidation-induced corporate downsizing because they were "redundant."

THANKS, Clear Channel!
 
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