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Former FEMA Admin Fugate Supports Radio Geo-Targeting

https://news.****************/articles/n38583/Former-FEMA-Admin-Fugate-Supports-Radio-Geo-Targeting

Craig Fugate, the U.S. Federal Emergency Management Agency (FEMA) Administrator from 2009-2017, has written to FCC Chairman Ajit Pai in support of the proposed rule change that would permit radio broadcasters to broadcast geo-targeted programming, including emergency alerts in times of regional and local crises.

"I have witnessed first-hand that our oldest form of broadcast, radio, remains the most reliable, stable form of communicating," said Fugate. "Radio has literally weathered all forms of disasters -- be it California wildfires, where 200 cellular towers were destroyed, hurricanes like Sandy and Katrina, which overloaded most forms of communications, or coastal floods in Florida.

"Without a doubt, localized radio broadcast updates of today's COVID-19 crisis would serve the public good by communicating public safety information pertinent to specific portions of the airwave's audience. Consider the benefit of reaching a 25-mile portion of a radio signal about local test sites or shelters versus informing that same station's 100-mile audience that do not need those specifics but require their own, zoned, details," added Fugate.


Here is an editorial by Fugate on radio at a time of emergencies.
 
How would you do something like that? Would you have to provide a main/default channel, plus an emergency sub-channel? That would require new receivers for everyone.
You could turn the whole industry in to LPFM's, cellular-style.
The Emergency Alert System already has provisions to zero-in to 1/9 of a county, but I've never seen it used that way. That works for professional and NOAA alert receivers only.
Sounds like a job for 5G.
 
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