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Former KIIS-FM GM Wally Clark Deceased at 84

Y2kTheNewOldies

Y2kTheNewOldies

www.insideradio.com

Wally Clark

Wally Clark, the veteran radio executive who formerly served as GM of iHeartMedia CHR KIIS Los Angeles (102.7) from 1982-1986, died Monday, Nov. 14 at the age of 84. Clark
www.insideradio.com www.insideradio.com

Wally Clark was one of the members of the KIIS-FM management who made Rick Dees a legend on the LA Airwaves and was also known for having Howard Stern at WWWW Detroit.
 
Wally was one of the few GMs who understood the importance of a promotion budget. While many managers see that as the first place to cut, Wally believed that one-third of the station’s overall budget should be promotion—-meaning that, as the station and its budget grew, so would the money available for promotion.

That’s why there were KIIS-FM ads on the sides of buses for years, and how Dees could give away a Porsche 944 with $25,000 in the glovebox every Friday for a year or more.
 
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