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Former KIXI PD

Is there any merit to programmers abandoning the 50+ demo as referenced in this article?

After all isn't that a time in life where they're sitting on a huge nest egg? Or do they just sit on it and not spend it?

It's true the FM "beautiful music" stations of the 70s and 80s - many of whom had Top 5 ratings in their markets - had many more advertisers than funeral homes. Banks, home improvements, restaurants, travel agencies, etc. found it a perfect audience.

So why can't oldies/MOR/nostalgia make it on broadcast radio in 2009?
 
Dan McKay said:
Is there any merit to programmers abandoning the 50+ demo as referenced in this article?

After all isn't that a time in life where they're sitting on a huge nest egg? Or do they just sit on it and not spend it?

It's true the FM "beautiful music" stations of the 70s and 80s - many of whom had Top 5 ratings in their markets - had many more advertisers than funeral homes. Banks, home improvements, restaurants, travel agencies, etc. found it a perfect audience.

So why can't oldies/MOR/nostalgia make it on broadcast radio in 2009?
Click to expand...

Madison Avenue has found time and again that older demos DO spend their loot but are the LEAST influenced by advertising. That's why they go after the younger demos.

Just like EZ listening died a quick death two decades earlier, pure oldies and MOR stations are now on the deathwatch.
 
SeattleRadioPro said:
Dan McKay said:
Is there any merit to programmers abandoning the 50+ demo as referenced in this article?

After all isn't that a time in life where they're sitting on a huge nest egg? Or do they just sit on it and not spend it?

It's true the FM "beautiful music" stations of the 70s and 80s - many of whom had Top 5 ratings in their markets - had many more advertisers than funeral homes. Banks, home improvements, restaurants, travel agencies, etc. found it a perfect audience.

So why can't oldies/MOR/nostalgia make it on broadcast radio in 2009?
Click to expand...

Madison Avenue has found time and again that older demos DO spend their loot but are the LEAST influenced by advertising. That's why they go after the younger demos.

Just like EZ listening died a quick death two decades earlier, pure oldies and MOR stations are now on the deathwatch.
Click to expand...

Not to mention Smooth Jazz.
 
Dick Skinner said:
Madison Avenue has found time and again that older demos DO spend their loot but are the LEAST influenced by advertising. That's why they go after the younger demos.

Just like EZ listening died a quick death two decades earlier, pure oldies and MOR stations are now on the deathwatch.

Not to mention Smooth Jazz.
Click to expand...


Shhhh.... you weren't supposed to mention that!

Another headache for Sandusky. Only two of their five local formats are working and have a future. Or is it one and a half?
 
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