For those who wondered where former WPHT talker Jeff Katz is today, he's now in Boston on Rush radio. I heard him Sunday afternoon on WILM in Wilmington, as they carried a weekend broadcast of the Jeff Katz Show from Rush Radio Boston at 1pm.
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Former Philly talker Jeff Katz on Rush Radio Boston
- Thread starter MikefromDelaware
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DToTheJ, thanks for the update. Well at least CC isn't airing another best of, week in review of Rush/Hannity/Beck as they do on Saturdays. It would be interesting to find out if CC stations actually pull in or lose Saturday listeners doing those best of, week in reviews. It seems to me that the weekends should have different programming. But if the Rush/Beck/Hannity listeners have such short memories that they need to rehear the same stuff a few days later, then it might actually work ratings wise.
For those of us who aren't Rush/Beck/Hannity listeners that just makes another day or a major part of the day on Saturday that we don't listen to WILM.
For those of us who aren't Rush/Beck/Hannity listeners that just makes another day or a major part of the day on Saturday that we don't listen to WILM.
MikefromDelaware said:
I should have known you'd find a way to work Wilmington into a post about Philly and Boston.
You assume that Rush/Hannity/Beck listeners fans listen all day, all week long and hear those shows in their entirety. Consider there are a good many people who can't listen to talk radio during those time periods.
As you've mentioned before, WILM does not carry Beck during the week. So "Best of Beck" would be different programming on the weekends. Many stations find "best of" shows a good way to test shows. Even Rush started out on weekends on many stations before they picked up the full-live show during the week.
Ratings - more importantly, revenue - for talk stations drops significantly on the weekends. Most just try to fill airtime as cheaply as possible. About the only approach to weekend programming that seems to work (for ratings and revenue) is the one used by NJ101.5: Oldies on the weekends (targeting the same age group as their weekday talk). Clear channel's talk shows skew older than NJ101.5, so they might want to pick up the nostalgia format WJBR-AM used to have for weekends.
That would be an interesting idea for WILM and WPHT which already airs Sinatra on weekends. By the way, the Philly board says covering Philly/Wilmington/Trenton so something about a Wilmington radio station would fit the posted format. What made me post it here rather than on the Delaware Board is Katz was a former Philly talker.
MikefromDelaware said:
Ah, Mike. Just having a little fun with the voice of Wilmington radio. Of course, Wilmington is fair game here and yes many Philly people do remember Jeff Katz.
Weekend oldies on NJ101.5 seems to work very well for them. It appears they are selling spots and they have a good Oldies sound with some good jocks. They have gradually been moving their playlist forward in time to keep their sights fixed on the money demos (just as their weekday talk format does better with the money demos than the ideology-driven talk on most talk stations).
And a lot of people in Wilmington seem to miss the old WJBR (AM) and/or the various incarnations of WAMS. Clear Channel, as you have pointed out, is not being very effective at selling political talk during the week. I have to wonder if they could do better selling weekend oldies/nostalgia.
Matt I think you may have a great idea for WILM and maybe WDOV as well.
I do tend to forget that as I can get most of the Philly stations here (some of those weaker AM's like WHAT, 960, 1180, just are listenable here), you folks in Philly can't get all of our stations there, especially the AM's, which does make it less interesting to you guys.
I do tend to forget that as I can get most of the Philly stations here (some of those weaker AM's like WHAT, 960, 1180, just are listenable here), you folks in Philly can't get all of our stations there, especially the AM's, which does make it less interesting to you guys.
Jeff Katz was great during his short time here. An accomplished radio guy who needed no Philly learning curve, being a Delaware Valley native-- I'm pretty sure he kind of got screwed over when Smerconish decided to come back to WPHT. Jeff was building up a nice following in PM drive, and it was cut down to accommodate the talent who had previously left the station. Kind of like Conan and Leno.
The average Beck/Rush/Hannity "superlistener" probably hears less than 30% of the material during the week. I'd rather have my powerhitters re-run on my weekend air than "new" garbage that nobody cares about. Unless of course I could sell the heck out of it, which explains the majority of weekend "programming" on a lot of these stations.
The average Beck/Rush/Hannity "superlistener" probably hears less than 30% of the material during the week. I'd rather have my powerhitters re-run on my weekend air than "new" garbage that nobody cares about. Unless of course I could sell the heck out of it, which explains the majority of weekend "programming" on a lot of these stations.
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