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Former Radio 104.1 Host now on Roxy 100.9
- Thread starter MarcB
- Start date
Too bad he isn't still in the Hartford area. His show was much better than anything they have on Radio 104.1 now.
Any format that targets 25-54 women seems to get an undeserved trashing from posters on this board clearly not in that demographic. Even market-leading WRCH received some dislike at one point. Hey, I'm a 55-plus guy who had a blast playing oldies for years and Roxy may not need me as a "new musical BFF", but the writing was on the wall for a change here.
Kool had held onto the oldies (sixties) emphasis longer than comparable stations in most other markets. Moving into more seventies and eighties meant more overlap with sister station 98.7 WNLC. Someone here correctly said Hall's "Big 4" cluster had traditionally skewed older and male. The new 100.9 Roxy FM is on one of New London County's best signals, so there's some potential here - even if it won't be easy - at diversifying Hall's portfolio. I don't mean to sound like a financial advisor, but it makes business sense. Who's to say Kool's recently ditched classic pop hits shouldn't resurface on a competing group's station?
I do know that Kaiser will give it his all in the morning at Roxy.
Kool had held onto the oldies (sixties) emphasis longer than comparable stations in most other markets. Moving into more seventies and eighties meant more overlap with sister station 98.7 WNLC. Someone here correctly said Hall's "Big 4" cluster had traditionally skewed older and male. The new 100.9 Roxy FM is on one of New London County's best signals, so there's some potential here - even if it won't be easy - at diversifying Hall's portfolio. I don't mean to sound like a financial advisor, but it makes business sense. Who's to say Kool's recently ditched classic pop hits shouldn't resurface on a competing group's station?
I do know that Kaiser will give it his all in the morning at Roxy.
I supported the format change. I felt there was an excess of overlap in demographics and actual music content between KNL and NLC. What I don't agree with, however, is the execution. We're talking about an incredibly crowded radio market where you can already hear female skewing contemporary radio on WBMW, WQGN, and WELJ in-market, and WRCH, WPR0-FM, WWLI, and WJZS from out of market.
The local stations have weaknesses that can be exploited, allowing Roxy to be a successful station, and nicely diversifying the cluster.
The problem is the execution. I love Jim Reed. He's totally out of his wheelhouse on this one.
The music has no flow. It's all over the place. The station is dull. It doesn't pop. The social media presence is practically non-existant. The graphics? Yikes.
But the worst part? The imaging. Dear lord. "Your musical BFF?" "All chocolate is fat free while listening to this station?" "I need sushi! And another long set of music?"
Talk about embarassing and insulting pandering to what a group of sixty-something men think 20-something and 30-something women are into.
I feel that it's a swing and a miss on Hall's part, an unfortunate one, but not at all surprising. The company refuses to nurture the next generation of radio talent. Trust me.
The local stations have weaknesses that can be exploited, allowing Roxy to be a successful station, and nicely diversifying the cluster.
The problem is the execution. I love Jim Reed. He's totally out of his wheelhouse on this one.
The music has no flow. It's all over the place. The station is dull. It doesn't pop. The social media presence is practically non-existant. The graphics? Yikes.
But the worst part? The imaging. Dear lord. "Your musical BFF?" "All chocolate is fat free while listening to this station?" "I need sushi! And another long set of music?"
Talk about embarassing and insulting pandering to what a group of sixty-something men think 20-something and 30-something women are into.
I feel that it's a swing and a miss on Hall's part, an unfortunate one, but not at all surprising. The company refuses to nurture the next generation of radio talent. Trust me.
All valid concerns. Jim Reed is a great guy who respects thoughtful feedback. Since there wasn't exactly a huge AC void in New London, the move has the potential to tighten competition here like never before, and the devil is in the details. Kaiser is no radio dinosaur; They'll be well served by encouraging his type of enthusiasm. I didn't say it was a guaranteed home run though. I also know the competition, who won't sit idly by.
The women in Roxy's target audience will be the judge of their liners. I don't get the negative on their music. It's hot AC, pure and simple, and one's "all over the place" is another's "variety". On the social media side, it takes time to build your number of likes and percentage of active listener participation varies by format. The market's Jammin 107.7 had close to 21,000 likes!
DToTheJ said:
OMG. Sounds like....classic rock. Although I do suppose that Oasis is more alternative than classic, but the point is that these songs stand the test of time. Ten years from now, who will remember anything that Justin what's-his-face ever done??? Bon Jovi will still be selling out arenas and the like and the way Bieber's going, he'll either be dead career wise or actually dead!!!
progressivetalk said:
Why wouldn't today's kids remember Justin Bieber's hits? The kids of the '90s still remember New Kids on the Block's hits. Heck, the kids of the '60s and '70s still remember the Monkees and the Partridge Family. Just because the music of today sounds synthetic and short on melody to you (or me) doesn't mean that the people who are going to all those Bieber and GaGa and Katy Perry concerts now will consider that music trash 20 years from now. They're certainly going to still remember it.
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