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FORMER STAR 94 JOCKS GETS SYNDICATION DEAL
- Thread starter story@11
- Start date
Maybe you can help me with this...what exactly are Dial Global and Hits Now!
Best of luck to Nudge.
Best of luck to Nudge.
T
tcsnrayp
Guest
TheMusicMan said:
Dial Global is a syndicator... they sell the spots and get the station affiliates lined up and then play the producer/talent. Never heard of the other one.
All I had to do was Google it. Dial Global is the syndicator. There is a press release on their website. Hits Now! is the "channel", i.e. Hits Now! is the CHR channel on the Dial Global satellite feed, among several other format channels. They are a major syndication conglomerate, having eaten Jones Radio Networks and several others recently. They also syndicate the JACK-FM format. A local station may pay them to air the content, or it may be a swap deal where they agree to air Dial Global's spots and send back affidavits to certify that they played.
Some stations could play Hits Now! 24/7 assuming there are local breaks or "optionals", where the syndicator sends down a seg tone - usually 20Hz or 25Hz and almost undetectable by human ears and most likely not audible over broadcast radio - and then goes silent or feeds a PSA so the station can insert its own local commercials.
Some stations might choose to go to syndication for certain dayparts like middays, nights, and overnights, which are typically programmed for listener retention - i.e. times when people are expected to turn off their radios for work or sleep. The idea is, if the music and the personality are interesting enough to keep you listening, you'll turn your radio off with it set to that station. When you turn it on after work or in the morning, it's "drive time" when more people are listening, so that's when the station puts their most important programming (which may be local so they can sell more spots at a higher rate). Stations can save money by not having to pay a local jock.
See also: True Oldies, Smooth Jazz (which recently canned Rene Miller of Georgia Lottery fame and expanded syndicated programming to fill her midday slot)
WAY TO GO NUDGE! Once I got over how annoying he is to someone that's not in his demographic, I realized his show was EXCELLENT and how INCREDIBLY talented he really is.
Some stations could play Hits Now! 24/7 assuming there are local breaks or "optionals", where the syndicator sends down a seg tone - usually 20Hz or 25Hz and almost undetectable by human ears and most likely not audible over broadcast radio - and then goes silent or feeds a PSA so the station can insert its own local commercials.
Some stations might choose to go to syndication for certain dayparts like middays, nights, and overnights, which are typically programmed for listener retention - i.e. times when people are expected to turn off their radios for work or sleep. The idea is, if the music and the personality are interesting enough to keep you listening, you'll turn your radio off with it set to that station. When you turn it on after work or in the morning, it's "drive time" when more people are listening, so that's when the station puts their most important programming (which may be local so they can sell more spots at a higher rate). Stations can save money by not having to pay a local jock.
See also: True Oldies, Smooth Jazz (which recently canned Rene Miller of Georgia Lottery fame and expanded syndicated programming to fill her midday slot)
WAY TO GO NUDGE! Once I got over how annoying he is to someone that's not in his demographic, I realized his show was EXCELLENT and how INCREDIBLY talented he really is.
Nudge will bring some real talent to this format...something which Dial-Global desperately needs on all of their station-in-a-box formats. I can't speak for all of them but their complete destruction of their oldies channel is part of what launched Scott Shannon's True Oldies format into its mega-success (and rightfully so).
K
kentuckymedia
Guest
Is there anywhere I can get airchecks of Nudge? I cant find anything except that crappy Californiaaircheck where you mail them a million dollars and they send you an aircheck on a little 2 minute tape.
F
Fredrated
Guest
kentuckymedia said:
Wow, what did crappy California Aircheck ever do to you?
I believe they have a video aircheck of Nudge from WSTR from a few years ago; it's about 15+ minutes of Nudge's show, shot in studio, and edited down. The same DVD also has a long segment of Billy The Kidd at Kiss in Dallas that will really blow you away. Nudge is excellent too - probably one of his best shows ever.
I think that the tape is only about Half a million dollars..
Let me guess, all airchecks should be free, because after all, this is the Internet-generation, and everything is free..
R
radiodewd
Guest
am I missing something? Nudge and talent in the same phrase? All the guy ever did was scream on the air, put little kids and their moms on once a night, and played on the computer the rest of his 5 boring hours. His ego exploded and was a fire hazard at Star, so he left. His show will fit right in with markets 275 and higher. 0 talent and 0 class
And he got all the soccer moms and their kids and teens calling at night, when listenership falls flat. I couldn't stand the show, but I'm not a "hot mom". Nudge was just good at being a nudzh.
Nudge was one of the most locally accesible jocks in Atlanta. It's still really important to have a connection to the audience. People can't call and talk to their iPods. If the DJ's not answering the phone, I'll switch to MP3s. Nudge will localize his show where most teenagers do now, with Twitter or MySpace or Facebook. I think Star 94 even accepts text messages now, I expect he'll incorporate that and stuff like the Hot Mom Check-in or memorizing his markets' ZIP codes; people will be thrilled to hear their city's name dropped.
Is anyone familiar with Nudge's channel - Hits Now! CHR? Is that one of those stations where the syndicated jocks record the name of the local station so it's personalized for each station?
Nudge was one of the most locally accesible jocks in Atlanta. It's still really important to have a connection to the audience. People can't call and talk to their iPods. If the DJ's not answering the phone, I'll switch to MP3s. Nudge will localize his show where most teenagers do now, with Twitter or MySpace or Facebook. I think Star 94 even accepts text messages now, I expect he'll incorporate that and stuff like the Hot Mom Check-in or memorizing his markets' ZIP codes; people will be thrilled to hear their city's name dropped.
Is anyone familiar with Nudge's channel - Hits Now! CHR? Is that one of those stations where the syndicated jocks record the name of the local station so it's personalized for each station?
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