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Fort Wayne Ratings are out......any comments?

ok i looked into a few things.

bob & tom had a good book, but the rest of the fort *sucked*

rock 104 was the opposite, numbers were up after 10am but way down in the morning.

looks like wbtu's billboards worked, they were up while k105 was down

wowo down but still on top of the 12+ numbers

wjfx had a bad book & wild963 had HUGE increases. the morning show with Shady & Sara came out on top of Hot's morning show.
looks like these 2 stations are now tied or close to it, i think that wild is now a contender with 1079 and has a chance to pass them up.

bear lost their female numbers but still on top of the young males.

if i missed anything please post.
 
Total Metro Cume for WOWO afternoons 3p-6p:

FALL 08 45,600
SPRING 09 47,300
FALL 09 41,900 (PAT WHITE'S LAST FULL BOOK)
SPRING 10 40,400
FALL 10 32,800 (PAT MILLER'S FIRST FULL BOOK)
 
Pat White's first full book on WGL-AM shows an increase of 33% in total listeners compared to Spring 2010 when he was only on for a few weeks.

Not anywhere near the WOWO numbers, but we will see what happens next.
 
General Wayne said:
Pat White's first full book on WGL-AM shows an increase of 33% in total listeners compared to Spring 2010 when he was only on for a few weeks.

Not anywhere near the WOWO numbers, but we will see what happens next.

What's the new number, after you add 33%? I'm curious how it compares to 41,900, 47,300, or 45,600. WGL's signal is just under 5% of WOWO's daytime signal. I'm comparing power (watts) not people.

That means Pat White would have to have about 2000-2500 listeners to remain in comparison to his WOWO's numbers.

But I'm comparing Apples to Oranges by comparing signal strength to potential listeners.
 
Yes, it's like comparing apples to oranges...


Total Cume M-F 6a-9a WGL-AM Spring 2010 = 4300

Total Cume M-F 6a-9a WGL-AM Fall 2010 = 6400

32.8% increase for WGL-AM with Pat White.
 
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