Comcast, local CBS stations ink deal
Cynthia D. Webb
Staff Writer
In a bid to increase its exposure in the North Texas market, KTVT-TV (CBS 11) and KTXA-TV (UPN 21) have paired with cable giant Comcast to provide on-demand service for their local content.
The deal is the first of its kind in the Dallas metropolitan market, the fifth largest television market in the nation, the stations say.
Using Comcast's "On Demand" service, Comcast's 500,000 digital cable subscribers in the market will be able to access and view -- at no additional charge to their cable bills -- local newscasts and shows at any time of day or night. The shows will be available 30 minutes after they are originally broadcast and will remain until replaced by the next show.
The service became available on Jan. 17.
"In the face of emerging technologies, it's important to make access as convenient as possible for our viewers," said Steve Mauldin, the stations' president and general manager.
On Jan. 23, the stations will begin airing 10-second spots promoting the service, while various channels on Comcast will air 30-second ads.
Each show's advertising will be shown. The stations will track how often the shows are ordered to determine how successful the venture is.
KTVT-TV and KTXA-TV are part of the CBS Television Stations division, which consists of 21 CBS stations, 15 UPN stations, one WB and two stations not affiliated with major networks.
Philadelphia-based Comcast Corp. (Nasdaq: CMCSA) is a provider of cable, entertainment and communications products and services, with 21.4 million cable customers, including 500,000 in the Dallas-Fort Worth area.
Cynthia D. Webb
Staff Writer
In a bid to increase its exposure in the North Texas market, KTVT-TV (CBS 11) and KTXA-TV (UPN 21) have paired with cable giant Comcast to provide on-demand service for their local content.
The deal is the first of its kind in the Dallas metropolitan market, the fifth largest television market in the nation, the stations say.
Using Comcast's "On Demand" service, Comcast's 500,000 digital cable subscribers in the market will be able to access and view -- at no additional charge to their cable bills -- local newscasts and shows at any time of day or night. The shows will be available 30 minutes after they are originally broadcast and will remain until replaced by the next show.
The service became available on Jan. 17.
"In the face of emerging technologies, it's important to make access as convenient as possible for our viewers," said Steve Mauldin, the stations' president and general manager.
On Jan. 23, the stations will begin airing 10-second spots promoting the service, while various channels on Comcast will air 30-second ads.
Each show's advertising will be shown. The stations will track how often the shows are ordered to determine how successful the venture is.
KTVT-TV and KTXA-TV are part of the CBS Television Stations division, which consists of 21 CBS stations, 15 UPN stations, one WB and two stations not affiliated with major networks.
Philadelphia-based Comcast Corp. (Nasdaq: CMCSA) is a provider of cable, entertainment and communications products and services, with 21.4 million cable customers, including 500,000 in the Dallas-Fort Worth area.