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FOX 29 New News Director
- Thread starter kenneykop
- Start date
J
Jul
Guest
I don't know if he can save this news operation. We'll see. http://www.myfoxphilly.com/dpp/about_us/steve-schwaid-named-vp_news-of-fox-29-071211
J
Jul
Guest
I think some newscasts on 29 like the 5 and 6 PM, might be cancelled due to low ratings. Everyone watches 3, 6, 10 for the 5, 6 PM news, not 29.
I
imhomerjay
Guest
And it may snow tonight. Neither is very likely, though.
I
imhomerjay
Guest
Using resources you generally already have in place and keeping all of the revenue often is better for the bottom line than paying for syndicated fare and giving up a good chunk of ad money if it's a barter show.
Exactly. If the "news team" is already working on stories for 10 o'clock then they just have to write a preliminary version of those stories for 5 o'clock and refresh them for 6. Add in a couple of feature stories to keep the broadcasts distinct, and that's all you need.
If you remember news broadcasts from before the days of CNN, the 5 (or 5:30 more often than not, if there was a broadcast before 6), 6, and 11 o'clock news were all essentially the same newscast. 11 o'clock just had a few updates on developing stories, late sports scores, and the next day's weather. Nowadays there's more distinction, but not all that much.
For the expense of maybe one or two more segment writers for features exclusive to the 5 and 6 o'clock broadcasts, a station can put on an early newscast with more avails than most syndicated shows at a much cheaper rate and with no barter. And they can even afford to sell those avails at a lower rate and make a better profit. Why do you think the ABC O&O's decided to replace Oprah with a 4:00 newscast?
If you remember news broadcasts from before the days of CNN, the 5 (or 5:30 more often than not, if there was a broadcast before 6), 6, and 11 o'clock news were all essentially the same newscast. 11 o'clock just had a few updates on developing stories, late sports scores, and the next day's weather. Nowadays there's more distinction, but not all that much.
For the expense of maybe one or two more segment writers for features exclusive to the 5 and 6 o'clock broadcasts, a station can put on an early newscast with more avails than most syndicated shows at a much cheaper rate and with no barter. And they can even afford to sell those avails at a lower rate and make a better profit. Why do you think the ABC O&O's decided to replace Oprah with a 4:00 newscast?
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