FOX 29's Good Day now starting at 4:30 AM

[Jul]

Don't understand this move.

 

[qtpieislit]

It is not to understand why, but why not.

 

[imhomerjay]

What's not to understand, Julius? Many people are getting up earlier and earlier for their commutes (or getting in their workouts or whatever). Adding a half hour lets you capture those viewers, without a huge increase in cost, with the staff already on hand. It's basic business 101.

 

[DToTheJ]

In fact, I'll bet by year's end, 3, 6 and 10 will join in with 4:30 AM newscasts.

Then, the next question will be which one starts a 4 AM newscast...

 

[Jul]

In fact, I'll bet by year's end, 3, 6 and 10 will join in with 4:30 AM newscasts.

Then, the next question will be which one starts a 4 AM newscast...

The problem is that all 3 networks have newscasts at 4:30 AM. I don't think any of the O and O's want to stop airing the network newscasts so they can air their own local newscasts at 4:30 AM.

 

[imhomerjay]

It's not a problem. Those newscasts used to air later in the morning (and do in markets where local morning news starts later). They can either slide them back to 4 am (thus cutting off 30 minutes of America This Morning on ABC or Up to the Minute on CBS....and, really, they're all network news programs anyway). NBC 10 would simply need to drop a repeat of Access Hollywood.

Think it through...do you really think "America This Morning" is as big a deal to ABC...or channel 6...as World News, or even Good Morning America? They're not the crown jewels of the lineup, they're good filler material. If Disney, to continue the ABC example, can generate more money with ATM at 4 and Action News at 4:30, guess which one will win?