• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

FOX FM Gets 4th Atlanta Signal

R

RoddyFreeman

FOX FM has signed on 100.9 in Marietta and now covers the market with 4 (FM translator) signals: 102.1 (east), 100.1 (west), 99.3 (south) and 100.9 (northwest).

The Classic Hits outlet is programmed by Kevin Steele. Lineup is major market caliber, consisting of Southside Steve with Geoff Cole mornings, Hawk (Jeremy Hawkins) middays and Tom Sullivan afternoon drive.

Website is www.myfoxfm.com.
 
It appears to a slight move in of the Woodstock into the Marietta area translator has happened. Glad that Fans of the music nw of Atlanta get a signal as well. But fccdata.org lists star 94 as the parent station, How is 100.9 getting Fox FM?
 
Their playlist has definitely shifted more musically towards what the River plays. When they first came on air, they were a true classic hits station with Scott Shannon and Rick Dees on the weekends.
 
That still leaves the northeast side.

I wonder if they could pick up W228CA in Suwanee at 92.5 for the northeast side. This is the translator that is always IDed along with the 97.7 translator for TOSOTR, but never seems to actually carry that signal. Last I heard it was simulcasting WSB.

Radio-Locator.com

Radio Station Search Engine
radio-locator.com radio-locator.com

Of course, if Cox owns it outright, they might not want to let it go to a direct competitor.

It used to be on the cell tower across from Discover Mills behind the Hampton Inn up on Peachtree Ridge, but now Radio-Locator is showing it on the Chateau Elan tower along with the 97.7 translator and the main River signal.
 
One of these days someone is going to give WCON 99.3 an offer they can't refuse. Not sure if Fox has the money to do that, though.

iHeart could, though, and make it a twin-tower for 105.3.
 
RadioRonnie285 said:
How is 100.9 getting Fox FM?
Click to expand...
Fox most likely will use a Voice Over Internet Protocol (tunneling) system to Star 94 HD system. Also for "better fidelity" they can "feed" the translator directly using an Internet STL system too. They are legally supposed to turn off the translator when the HD on 94.1 goes down.
 
The translator is owned by Georgia Radio Alliance, which is the company behind FOX FM.

I believe Star 94 once leased it from the former owner, Immanuel Broadcasting Network. Star 94 is not involved in the current iteration.
 
RadioRonnie285 said:
It appears to a slight move in of the Woodstock into the Marietta area translator has happened. Glad that Fans of the music nw of Atlanta get a signal as well. But fccdata.org lists star 94 as the parent station, How is 100.9 getting Fox FM?
Click to expand...

a barix or comrex box, which is a piece of hardware that send out a webstream without needing a pc... , thats whats probably feeding the Hd sub channel of 94.1, and it'[s probbaly the same at the translator picking up the HD of 94.1... im fairly certain that since 100.9 is considered a "fill in" translator for 94.1 "(inside its main contour) it can be fed in any method and doesnt have to be an off air pick up
 
MarkW said:
This hodge podge of FM translators, each with very limited coverage, isn't exactly a good way to cultivate loyal listening.
Click to expand...

Much cheaper and easier then buying even a rimshot or certainly.. a full market FM and all the legalities, and expenses that come with that. much cheaper to operate this and even a couple of sales per translator every month would at least cover expenses
 
MarkW said:
This hodge podge of FM translators, each with very limited coverage, isn't exactly a good way to cultivate loyal listening.
Click to expand...

If you presume that most of the listening by any given listener is within the signal area of a specific translator, then said listener doesn't even need to know the others exist.
 
If they regularly or semi-regularly commute more than, say, 15 miles - chances are pretty high reception will be lost.
 
SomeRadioGuy said:
Much cheaper and easier then buying even a rimshot or certainly.. a full market FM and all the legalities, and expenses that come with that. much cheaper to operate this and even a couple of sales per translator every month would at least cover expenses
Click to expand...
What do the spot loads sound like on Fox FM? How many units air in a typical hour?
 
MarkW said:
If they regularly or semi-regularly commute more than, say, 15 miles - chances are pretty high reception will be lost.
Click to expand...

Well, that is an exception to what I mused about. But it doesn't negate my POV about those listeners I used as an example.
 
If they could widen the RF pattern of either 102.1 or 100.1, it would help them quite a bit, in my opinion.

The 102.1 TX site is in a very good location, but man, that directional pattern is brutal!
 
MarkW said:
If they could widen the RF pattern of either 102.1 or 100.1, it would help them quite a bit, in my opinion.

The 102.1 TX site is in a very good location, but man, that directional pattern is brutal!
Click to expand...

Sometimes it is difficult to engineer translators. In addition to preventing co-channel, adjacent and second channel interference, the signal must remain within the protected contour of the originating station.

If someone will post the actual callsigns of the translators so I can pull up their maps, I can try to make educated guesses as to what the issues are. I do not have the empirical knowledge of the geography that you are presuming in your discussion.
 
jabba17 said:
One of these days someone is going to give WCON 99.3 an offer they can't refuse. Not sure if Fox has the money to do that, though.
Click to expand...
That would be so sad if WCON were to go away, or go to a smaller signal. That station is really good for northeast Georgia and a great source for hearing the Braves on FM since there isn't a booming FM home in Atlanta.
 
alascoop said:
That would be so sad if WCON were to go away, or go to a smaller signal. That station is really good for northeast Georgia and a great source for hearing the Braves on FM since there isn't a booming FM home in Atlanta.
Click to expand...
The Braves are happy with their radio coverage. In fact they resigned with The Dickey organization. Sooner or later Gray will have every* regular season game on 46 or 17 and radio coverage will be insignificant a in the Atlanta MSA. The Braves should make in one season on TV what they would make in at least 5 years on radio.

The Braves were on 750 for decades and Cox did not renew. They also were on 106.7 and that didn't work out in the long run. Of course you can blame Cumulus' debt but they could have put the Braves on one of their other FM's but they couldn't make a dollar and cents reason to do so.
 
secondchoice said:
Sooner or later Gray will have every* regular season game on 46 or 17 and radio coverage will be insignificant a in the Atlanta MSA.
Click to expand...
I hope so! Gray seems to be slowly building a broadcast sports TV network throughout the Braves' MLB-assigned broadcast territory (GA, MS, AL, TN, SC, most of FL). Think of the old Turner South, but OTA. My guess is that they would rely on DTV subchannels in some markets where they own major network affiliates that they wouldn't want to pre-empt and no independents, and lease DTV subchannel space where they don't have any stations (yet).

I'm assuming they're not making that much money off of Bally FanDuel vs an OTA deal with Gray.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom