tested said:
Fox sold KTVI and several othes to raise cash for a very complex deal to get John Malone and his Rainbow Media out of Fox. It worked and now that they've had a chance to let the dust settle and pile up some more cash, they're looking to buy again.
One aspect of these rumors makes no sense to me: Cox selling KTVU. I know Fox could yank the affiliation if it bought KRON, but the impact on KTVU would not be like what happened when NBC left KRON. KTVU is strong throughout the day with only the 2 hours of prime being supplied by Fox. Fox would have a hard time competing against what is now arguably its strongest affiliate. Cox could probably find some decent programming to fill the prime time hole, or just add more news and cruise along without too much lost revenue. It's not like KRON that had to find a way to fill 12+ hours daily that had been supplied by NBC.
Cox won't part with KTVU unless Fox offers a huge amount of money or some kind of ownership stake in Fox. Maybe that's the negotiation going on now.
My thoughts exactly. I could see KTVU going the KCAL route with news in primetime. The Asiana debacle, not withstanding, KTVU has a fairly good news reputation and could leverage that by going news-heavy.
Part of the reason KRON went so far downhill so fast was the negative return on investment Young received when they outbid NBC for the station back in 2000. They drastically overpaid and then balked when a still-po'd NBC demanded an insane (for the time) amount of reverse compensation. But by losing NBC (and it's attached ad dollars throughout the day), they had no choice but to cut to the bone, hire the cheapest VJs they could find, etc. All of which made their news-heavy approach look amateurish, which further drove down their advertising rates.
I don't think KTVU would have anywhere near the same problem expanding their news since they are not saddled with a huge amount of debt. And, as you pointed out, (outside sports) they only rely on Fox to program 2 hours daily.