Fox News' Glenn Beck Loses Radio Show In NYC, Phila.

[DToTheJ]

http://www.mediaite.com/tv/glenn-beck-dropped-by-new-york-city-radio-station-for-low-ratings/

Later this month, Beck's radio show will no longer be heard in two major media markets, New York and Philadelphia. Can anyone explain how someone so popular and successful on Fox News, let alone television, is just not doing the job on the radio?

 

[KeithE4]

Can anyone explain how someone so popular and successful on Fox News, let alone television, is just not doing the job on the radio?

See: O'Reilly, Bill. His radio show was a non-Factor. ;D

 

[HoustonListener]

Maybe people are getting tired of hearing Glenn Beck hawking the buying of gold to protect against some ominous undescribed future financial meltdown in his gloom and doom scenarios that he is always talking about.

 

[MattParker]

http://www.mediaite.com/tv/glenn-beck-dropped-by-new-york-city-radio-station-for-low-ratings/

Later this month, Beck's radio show will no longer be heard in two major media markets, New York and Philadelphia. Can anyone explain how someone so popular and successful on Fox News, let alone television, is just not doing the job on the radio?

I don't know. I'll look on all the other boards where this topic has been posted and see if any one has explained it. More likely, see how many different explanations have been offered already.

If you think being fired or dropped necessarily means you're "not doing the job," you haven't spent much time in radio. And getting attention from others in the media, does not necessarily mean a show is "successful" in getting audience or revenue. Although media attention, especially controversy, is often used to get an audience it doesn't mean one already exists.

 

[Laurence Glavin]

Whenever I've sampled the Beckster's radio show (in Boston we don't get Stephanie Miller until 10:00 am, so if I have the radio on at 9:00 am I do such sampling), I've considered it bad radio. G.B. sometimes drones on, with occasional long pauses, and his sidekicks guffaw and break in with nonsensical commentary. It's possible his heart just isn't into radio any more since he's achieved some modicum of "success" on TV. I watched his latest screed on Media Matters, and as the cliche goes, that's 15 minutes I'll never get back (unless I manage to fly at a multiple of the speed of light against the rotation of the Earth). Perhaps some AM radio stations carry it because during his pauses, they use less electricity!

 

[Bob1370]

Talked today with Scott Fybush of Northeast Radio Watch...he's hearing first-hand that the stations involved were disappointed with both Beck's 6+ and 35-64 numbers, and his ad billing.-

In these markets Beck is apparently proving to be a very difficult sell to advertisers, and at least at WOR they're convinced that extending the popular John Gambling another hour to 10 AM, and filling 10 to noon with Mike Gallagher (who has a history in the New York market) will be more profitable. Radio is a business and Beck isn't that good for business in two of his biggest markets.

Is Beck struggling to draw listeners and advertisers in other markets? We may soon find out...

 

[searadiofreak]

His TV show continues to kill in the ratings, surprising to me since I think his radio show is more entertaining and compelling. How much of his TV success is due to the overall strength of FOX News, I don't know, but an educated guess would be probably quite a lot.

 

[MattParker]

From what I've read, Beck's TV ratings are not all that great. More important, advertisers have been bailing out on his show.

 

[jh]

From what I've read, Beck's TV ratings are not all that great. More important, advertisers have been bailing out on his show.

Beck doesn't do as well as several of the Fox shows that follow his, but they have a better time period. Beck's show has more viewers than the other cable news shows at 5pm combined; and despite not being in prime time, he has higher ratings than any prime time programs on any of the non-Fox cable news channels. But I think his ratings have gone down from what they were a year or so ago.

You can find all the cable news ratings here:
http://tvbythenumbers.zap2it.com/category/cable-news

 

[searadiofreak]

From what I've read, Beck's TV ratings are not all that great. More important, advertisers have been bailing out on his show.

Don't know about advertisers pulling out, but his tv ratings are still strong.

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:

FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
452 427 401 707 454 282 363 269

MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: O’Donnell: Olbermann: Maddow:
93 159 192 236 173 170 129 98

CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: Cooper: Cooper: ParkerSpitzer: Cooper:
130 109 152 92 122 146 112 99

HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz: Behar:
71 108 136 243 101 121 81 61

 

[DToTheJ]

CNN Blitzer: Blitzer: KingUSA: ParkerSpitzer: Cooper: Cooper: ParkerSpitzer: Cooper:
130 109 152 92 122 146 112 99

!!!

 

[travisl5678]

I'm sure his West Coast ratings are lower, since he comes on at 2pm in the West.

 

[justpassingthough]

One glance at the electoral map and its fairly easy to ascertain that Beck would have a better shot at generating ratings in the South, the Midwest, etc.

I'm not saying Beck doesn't have listeners in larger markets like NYC or Philly, just that most of his listeners are probably concentrated in the mid to smaller markets...

 

[LKellerIII]

One glance at the electoral map and its fairly easy to ascertain that Beck would have a better shot at generating ratings in the South, the Midwest, etc.

I'm not saying Beck doesn't have listeners in larger markets like NYC or Philly, just that most of his listeners are probably concentrated in the mid to smaller markets...

You can never tell. The ultra-right wing Michael Savage made a huge splash in San Francisco Bay Area radio (his home town) - and that led to his radio show being syndicated. Even though the Bay Area is the most politically liberal region in the country, Savage obviously filled a need. Limbaugh is popular here too, though he's not #1 in his time-slot.

 

[gregg75]

Maybe the stations are tired of all the Nazi and Hitler remarks Beck uses. In light of
what happened this past weekend in Tucson, I wouldn't be surprised if a lot more
stations didn't take follow NYC and Philadelphia and give such shows the boot.

It's time to take the nonsense out of talk radio. Talk is ok, but name calling and
enciting others to do damage is unacceptable. Wake up America.

 

[upstate29651]

Maybe the stations are tired of all the Nazi and Hitler remarks Beck uses. In light of
what happened this past weekend in Tucson, I wouldn't be surprised if a lot more
stations didn't take follow NYC and Philadelphia and give such shows the boot.

It's time to take the nonsense out of talk radio. Talk is ok, but name calling and
enciting others to do damage is unacceptable. Wake up America.

Rather self righteous, aren't we?

G

 

[gregg75]

No, just stating my opinion instead of constantly criticizing others about theirs.
You should give it a try someday.

 

[scott5]

One glance at the electoral map and its fairly easy to ascertain that Beck would have a better shot at generating ratings in the South, the Midwest, etc.

I'm not saying Beck doesn't have listeners in larger markets like NYC or Philly, just that most of his listeners are probably concentrated in the mid to smaller markets...

You can never tell. The ultra-right wing Michael Savage made a huge splash in San Francisco Bay Area radio (his home town) - and that led to his radio show being syndicated. Even though the Bay Area is the most politically liberal region in the country, Savage obviously filled a need. Limbaugh is popular here too, though he's not #1 in his time-slot.

And Savage is currently without an affiliate in SF.

 

[TheBigA]

With the exception of Hannity, the TV talk show hosts haven't been translating to radio very well. Someone mentioned the O'Reilly radio show, but there are lots of them, including CNBC's Jim Cramer. You can have a hit cable TV show with a couple million viewers. Put that exact number on syndicated radio, and it's pretty bad. They have great name recognition, but they aren't really committed to radio, and the stations usually know it. O'Reilly said it best when he quit: Radio is hard work.

But I also agree with what others here have said, that advertisers are nervous about Beck, and in the final analysis, it's all about money.

 

[scott5]

With the exception of Hannity, the TV talk show hosts haven't been translating to radio very well. Someone mentioned the O'Reilly radio show, but there are lots of them, including CNBC's Jim Cramer. You can have a hit cable TV show with a couple million viewers. Put that exact number on syndicated radio, and it's pretty bad. They have great name recognition, but they aren't really committed to radio, and the stations usually know it. O'Reilly said it best when he quit: Radio is hard work.

But I also agree with what others here have said, that advertisers are nervous about Beck, and in the final analysis, it's all about money.

O'reilly says radio is hard work, well its hard when you try to do it fair and balanced, fair & balanced works on TV but not on radio, Hannity does it partisan which works on both TV and radio.