https://www.fiercevideo.com/video/fox-owned-tubi-launches-free-streaming-service-mexico
Fox to Expand the Tubi Operations to Mexico
Fox to Expand the Tubi Operations to Mexico
Tubi – the free, ad-supported streaming service that Fox acquired earlier this year – is heading to Mexico.
Tubi will be available on mobile devices including iOS and Android, the web and additional devices in the future. The company will also partner with Hisense and its VIDAA smart OS in Mexico. The app will be preloaded and placed on the VIDAA TV homepage with content also listed in the “VIDAA Free” section of the platform – as well as its dedicated “free content” button found on their remotes. Tubi will also be supported in-store with retail promotion this year and on retail packaging in 2021.
Tubi’s library available in Mexico will all be localized in Spanish language. TV Azteca is providing its titles which are now available completely free on Tubi. TV Azteca will also handle advertising sales for Tubi in Mexico and use its networks to promote Tubi to consumers.