KeithE4 said:
DToTheJ said:
Dave said:
CBS would probably like to see WITI as the CBS affiliate, as they're more established in the market than WDJT is...
Channel 6 vs. Channel 58 - gee, ya think?
By the way, ask CBS how they like their Detroit (channel 62) station. (Yes, I know, channel positions don't matter much in the post-analog age... but in the grand scheme of things...)
Channel 58 in Milwaukee is working out a lot better than channel 62 in Detroit!
WDJT has a pretty credible newscast. They're not touching 4 or 12 in the ratings but for a newcomer they're doing pretty well.
The actual RF channel doesn't matter, but the PSIP channel number certainly does, and being 13.x or lower is still an advantage since most people's mindset is that 2 thru 13 are VHF, even when they're probably not anymore. 6.1 beats 58.1 even if their RF channels are both UHF.
I don't think the FCC is allowing PSIP changes to existing stations, so I'd be surprised if WDJT were able to change from 58.x to, say, 8.x (the only "VHF" number not in use in Milwaukee, Chicago, Madison, Rockford, or Green Bay, and Grand Rapids is far enough away to avoid conflicts) even if they wanted to.
Does the UHF mindset apply to younger viewers? For something like 20 years, most viewers have had cable and don't even know which stations are UHF. It's been about 30 years that for the most part, UHF stations have been able to match VHFs for picture quality and have had plenty of signal to adequately cover the city and adjoining suburbs where almost everyone lives.
I clearly remember the days of inferior signals, inferior quality, and inferior programming on UHF. (I still watched) But I'm 52.
I could see 58.1 being a problem if there was a 7.1 and 8.1 and 9.1 and 11.1 and 13.1 and 14.1 and 15.1 and ..... Milwaukee has quite a few OTA stations but it doesn't have *that* many. (58 might actually be better than, say, 12.. If you're using your channel-up and channel-down buttons, 58 is adjacent to channel 4, only one button-press required. Channel 12 requires 3 pushes, until WMKE gets around to lighting up their digital signal & you have to skip channel 7 too) If you're direct-entering channel digits, there's no difference between channel 12 and channel 58, either one requires 2-4 presses.
At least on analog cable, WDJT isn't channel 58. It's channel 5. (again, maybe the best place to be, right next to channel 4) I don't know anyone with a digital cable box in Milwaukee, don't know what channel they're on there. They do suffer a bit for people using clearQAM (HDTV connected directly to the cable) where they're 58.1 and all those channels 12-57 are occupied. But since TW subscribers generally don't know about clearQAM I don't think that makes much difference
I've heard of stations getting waivers to use the "wrong" major virtual channel. Not so sure the FCC would buy competitive issues as a reason to allow it.