My guess is a speculator but from what I'm seeing on the rec.net site, they are trying to move it into Donaldsonville instead. Franklin just lost it's FM for "a lack of funding" as it moved to be near Baton Rouge (KDDK 105.5) and they sold the AM half to KBZE owner Hubcast broadcasting keeping the AM alive as Franklin's only local station.
I could see it more as a station for the area along the coast than as a rimshot in a half, as they will likely catch hell with 106.5 and 107.3 if allowed to move, whereas as long as it stayed away from Lafayette, it would have no problems becoming a c3 or better for St. Mary Parish IMO