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Freddy Isetti no longer at Y-102

R

radiophiler

Restructuring claimed 24-year Y-102 veteran Freddy Isetti, according to R&R online. He was PM drive jock and production director.
PD Al Burke, who was on 2-4pm, takes afternoon drive. Vince Angelo, who does PM drive traffic and overnights (voice tracked I assume) takes production director.
Interesting: The Reading CC cluster is for sale, yet they still decided to take this budgetary move. Did they make this move to reduce payroll to make the Reading cluster more attractive to a potential buyer?
 
I don't like to see anyone with 24 years at the same property lose their job either, but let's look at this objectively. Freddie was probably the weakest full time link on that station. The main reason he stayed around as long as he did was because he's Al Burke's cocktail party buddy. The two of them attended every free food & drink event they could find under the guise of "station representation". [EDIT-inflammatory]
For me, the real story is Mr. Burke having to pick up some on-air time (who does 2 hour airshifts besides KYW?) and my good friend Mr. Angelo picking up some much deserved new responsibilities. Plenty of this move can be easily attributed to CC cuts. However, I must say I'm glad that Frank seems to have rocked the market enough to force changes at what has been a stale station. Y-102 employees be on alert, the rules are about to change and you need to get off of cruise control.
Now to be fair. I am a bitter 14 year radio vet who has been knocking on doors for 9 years trying to get back in. Mr Burke is not one of my favorite people, mainly because I have applied 4 times for part-time positions he has advertised and he hasn't had the decency to even let me know with his own voice that he's not interested. Each time I've applied I followed up with phone calls and he won't even speak to me. Won't return messages. He wouldn't even acknowledge that he received my packages. To me, that's very unprofessional. Especially for a guy who is a PD at a CC station. You'd think he'd be a little more corporately savvy than that. Yes, it would make me very happy to see someone else make the hiring decisions at Y-102, and give me a fair chance to join their staff. Say what you will about my rant about Freddie and Mr. Burke, but at least I was man enough to admit the source of my tirade. I realize I've killed any chance I had of being hired while Al is still there, but I'm gambling that SOMEONE will be attracted to the fire in my belly and the candor rarely found in today's jocks.
All that said, I sincerely hope that Freddie has learned some of life's lessons and rebounds quickly. I wish him well in the future, and that he lands on his feet soon. I once lost a job 2 days before Christmas. I had a wife, 6 year old and 4 year old at the time. Not fun. Good luck Freddie.


[EDIT-TOS Violation]
 
Nice to run into you on cyberspace Mike. As for the gentleman that ripped everyone but the janitor at Y102, I would say you may be correct with some of your post but Freddie was truly a good guy. That is hard to say in the radio biz. If you are looking for an individual that has his job due to his relationship with Al it would be Mr. Nick Harris. [EDIT] Talentless might be too harsh. Freddie was the best production person they had since Trapper. There was not a better personality to work with in the studio, production room, or on a remote than Freddie.


[EDIT-inflammatory]
 
having worked with Freddah for a few years I must agree, he was as nice a person to work with as I have come across. He was always good at what he did, great in public and the kind of co worker you liked calling a friend. I have not been in touch with anyone at the station for a few years so I don't know any specifics of his termination so I wont speculate(it's too easy to rip CC)but I hope he lands on his feet. If you want to rip y102, go ahead but take into account that they have had no real competition in forever.....maybe Frank will be if given some time.
 
regarding you comment about frank in time beating Y102. They had 2 books and tons of marketing and they are number 5, How much more time do they need? The fact is, they didn't do their homework before they came to town with Classic Hits. Y102 was already playing a ton of classic rock, so WRFY just added more, and cleaned up the currents, and they won. Sure, Frank got some listeners. any format will get some listeners, but their audience in Berks, Montgomery, Chester, in fact all the counties surrounding Reading, is smaller than a year ago, while Y102's audience has grown in the region. When will some people just admit that Frank is not working, and Y102 is still number one!
 
Regarding my comments from a month and a half ago that you quoted. I never said that Frank would beat Y-102, my statement was meant to say that apparently Frank had caused CC & Y-102 to react to them. When you're a heritage station that has had a monopoly in a market for years if not decades, you usually don't have a knee jerk reaction to the new guy. They did. Now that the book is out & Frank doesn't seem to pose a threat, Y-102 will go back on cruise control. You could tell when Frank showed up that Y-102 kinda snapped to attention. If you're looking for vindication that Y-102 is winning, you've got it. However, you also have to admit that Frank did stir things up enough for Y-102 to react, and to fire someone. I'm not sure Freddie would have lost his job if not for Frank's presence. I could be wrong.
 
I really wish we could get off this Freddie Isetti thing. You really don't know what you are talking about!
Frank had NOTHING to do with Freddie losing his job. Don't you keep up on radio news outside of this area.?
clear channel cut hundreds of jobs nationwide. some sort of move connected with the sale of the company.
So please try to understand!

and what do you mean about Y102 being on cruise control? Why would they do that? Frank is still here and I would imagine that Y102 wants to continue to win. I guess I will be sorry I asked you this question, knowing how you feel about the station. There is nothing they could ever do to satisfy you. so really, lets move on.

thanks
 
One more thing sherry & I will let it go as you request. Beleive it or not, I do not have any issue with Y-102 (the station) at all. It's some of the people I have a problem with. I love Vince Angelo. I've known him perosnally almost 20 years and consider him a great friend. I've known Mike Peckman for about 15 years and feel similar about him. What's more, I like the station and it's sound. I am aware of the CC cuts across the country, but stop and think about that. When cuts are made, where do you usually start? You trim the fat first and hold onto the core people that you feel you can't do without. And now here's the kicker...I do believe that Freddie was the wrong guy to lose his job. There are a few others that I will leave nameless that should have been axed before Freddie, regardless of his or anyone else's personal life. And yes you are correct, and I agree with you that his personal life should not have been a factor in the decision, if in fact it was.
 
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