> So, what's up with this Free-FM. Its still the same CKG.
> With a change name, and an imaging change. Not a single
> thing has changed, so how can anybody be excited about
> FREE-FM! They should of waited until January to switch to
> Free-FM.
>
It's yet another Infinity branding formula. Just like when they called their FM talk stations 'Real Radio', then 'Live' (as in Live 105.7, Live 105.3, etc. in other markets - never mind that they cribbed the moniker AND logo from their legendary alternative station in San Francisco). Now it's 'Free FM'.
I'm guessing they made the move now because of their new station acquisition in San Francisco. They slapped the Free FM tag on it immediately and tagged all their other FM hot talkers the same way (including WCKG). Just like Infinity did with 'Jack' (which obviously isn't even their format), Clear Channel did with 'Kiss' on their CHR's, Entercom did with 'The Buzz', etc., Infinity wanted their own uniform brand for their hot talkers. That's all.
At least this will be more successful for them than their last branding attempt (remember 'Blink' in New York?).<P ID="signature">______________
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Liberal Talk Radio Update</P>