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Fresh 1027

Hardrocker9 said:
What's with all the Blink bashing? I happened to like blink. I thought it was a great attempt at an up-beat variety station. I thought it was quite creative attempting to combine Z100 top-40, KTu dance from the 80's and 90's and PLJ. I also liked that little artist profiles they would do in the middle of song segments. But i guess no one else was receptive to this different approach to radio, i must have been 1 of the 10 in the entire tri-state area that listened. I used to tune into them quite often, then when they took the AC approach, I turned them off. How is this "fresh" creative? Many say its like Lite, some say its like PLJ. Blink was unique, they should have given it time.
Click to expand...

Agreed 100%. I liked Blink too. It was one of the only 2 attempts any New York fm station did to do something outside the box. The other attempt was when WQCD did their chill format which in my opinion could have worked had they stopped mixing in Stevie Wonder type hits with cutting edge lounge music.
 
Thank God someone did this! WLTW is such a horrific excuse for a New York radio station. Let's face it, the only reason that CBS didn't dump the calls is that they seem to be married to them for wall street's sake. It
certainly cannot be for the listeners. WLTW has crappy local jocks, topped off with Delilah. The best talent on
the station lives in Seattle!
 
Don't forget that what's between the songs matters as much as the songs themselves. The DJs (or lack of them) can make or break the station.

The music mix is almost identical to WPLJ. However, PLJ is personality heavy, which helps them do as well as they do. Lack of personalities could be key.

As for sounding like Lite - or trying to take shares away - that's gonna take a LOT of promotion, something CBS has traditionally not been very good at. Lite is an office staple, and getting people to change their office station is a tall order.

Overall it shows CBS is still not willing to take chances after being burned by Blink. They chose a safe format that their advertisers will hopefully like. They can sell this and Jack together.

Personally, it would have been nice to see someone take a chance on something different. Country, which at least would have had a niche they could have possibly carved out. Straight ahead rock a la WMMR's "everything that rocks" approach could have challenged Q 104.3 and done decently.

Oh well, so much for creativity in radio. Back to my podcasts and iPod now....

--*Rob
 
robaustin said:
Don't forget that what's between the songs matters as much as the songs themselves. The DJs (or lack of them) can make or break the station.

The music mix is almost identical to WPLJ. However, PLJ is personality heavy, which helps them do as well as they do. Lack of personalities could be key.

As for sounding like Lite - or trying to take shares away - that's gonna take a LOT of promotion, something CBS has traditionally not been very good at. Lite is an office staple, and getting people to change their office station is a tall order.

Overall it shows CBS is still not willing to take chances after being burned by Blink. They chose a safe format that their advertisers will hopefully like. They can sell this and Jack together.

Personally, it would have been nice to see someone take a chance on something different. Country, which at least would have had a niche they could have possibly carved out. Straight ahead rock a la WMMR's "everything that rocks" approach could have challenged Q 104.3 and done decently.

Oh well, so much for creativity in radio. Back to my podcasts and iPod now....

--*Rob
Click to expand...

wnew will be adding talent. Let us hope they will be from New York and not Omaha.
 
I'd venture to guess that CBS has reached out to some of the former Lite FM jocks. Perhaps we might see them on 102.7 when their non-compete clauses expire. Time will tell, but according to the PD, jocks will be on 102.7.
 
Jeffrey said:
Hardrocker9 said:
What's with all the Blink bashing? I happened to like blink. I thought it was a great attempt at an up-beat variety station. I thought it was quite creative attempting to combine Z100 top-40, KTu dance from the 80's and 90's and PLJ. I also liked that little artist profiles they would do in the middle of song segments. But i guess no one else was receptive to this different approach to radio, i must have been 1 of the 10 in the entire tri-state area that listened. I used to tune into them quite often, then when they took the AC approach, I turned them off. How is this "fresh" creative? Many say its like Lite, some say its like PLJ. Blink was unique, they should have given it time.
Click to expand...

Agreed 100%. I liked Blink too. It was one of the only 2 attempts any New York fm station did to do something outside the box. The other attempt was when WQCD did their chill format which in my opinion could have worked had they stopped mixing in Stevie Wonder type hits with cutting edge lounge music.
Click to expand...

Count me in as someone that also liked Blink (I also like the music on Jack FM so I guess that makes me part of a tiny minority). It certainly was different and it did sound pretty lively.

Chill...there's another format that didn't get a fair shake. How long did Emmis give it...six months? Funny thing is I don't recall WQCD's numbers even dropping during that span. I don't see anyone else picking up that concept in NYC though, unfortunately.
 
By the way all of the comparisons to PLJ, or the idea that they're going after PLJ?

PLJ has no numbers so assume they're not going after PLJ

::)
 
Fresh's general age target of their music isn't old enough to really be going after Lite head on, as offices tend to skew a bit older than women just wanting the 90's and now, which is the core of what I've heard so far on Fresh. Being a Hot AC PLJ is in the firing range... I'm sure they'd love to pick up some of the "older" Z100 listeners too!

All a tall order without jocks and interaction of the content they supply to woo in the listeners and customize the station for NYC. Otherwise like several have said in posts above, it sounds like other stations in small markets like Bridgeport...

Obviously CBS hasn't learned from Jack or Free (though Free has bad talent on all day and nothing at night/weekends); that JOCKLESS in NYC doesn't seem to help ratings or draw attention to your station.
 
I would disagree and say that even with the newer mix of music, they are still staying within very "safe" realms and certainly are going after the Lite FM crowd. Lets not forget that while Lite does play a lot of older stuff, especially older disco cuts from the 70s, they also play newer stuff....Coldplay, Maroon 5, Avril Lavigne, Nickleback, etc. and that strategy doesn't seem to have hurt them much.

I'd say that these are the stations Fresh is targeting, in order:

1. Lite
2. PLJ
3. KTU
4. Z100

As far as PLJ is concerned, yes, their numbers are bad, but their billing is awesome by comparison. That's kept the station afloat for many years since it's really been awhile since they really lit the ratings world on fire. I'm sure CBS Radio wouldn't mind a piece of that billing pie as well.
 
When the blood letting at Lite happened awhile ago, Jim Ryan made some reference in a newspaper article about "not wanting to be fired because the audience of Lite is too old" and thus the morning show changes.
It will be an uphill battle but if this station is marketed properly..and with Gary Berkowitz involved..Fresh will be the biggest nightmare Lite has ever had to deal with. Get ready for some sleepless nights.
 
I just had on the stream of Fresh 102.7 and heard "Rock Your Body" by Justin Timberlake. That song isn't AC. Not sure why that would be in the playlist.
 
No, it isn't AC, but it is a female-friendly cut that's pretty "safe" to play on an AC format. Lite FM has done the same for years...playing songs from the likes of Pink, Coldplay, Maroon 5, and Outkast. They've also played cuts from artists such as Boston.
 
Ken said:
I just had on the stream of Fresh 102.7 and heard "Rock Your Body" by Justin Timberlake. That song isn't AC. Not sure why that would be in the playlist.
Click to expand...

If A/C radio had no problem playing Billy Ocean's "Get Outta My Dreams", or Elvis records, or Madonna's "Vogue", or "Kiss" by Prince", "Jump" by the Pointer Sisters, or The Beatles, then why would it have a problem playing Justin Timberlake's "Rock Your Body"?

If the target audience is females 25-44, and if plenty of females in their mid 30s dig it, then why not play it? A/C radio means Adult Contemporary, which means a lot more than just Michael Bolton and Celeine Dion love ballads.
 
Ken said:
I just had on the stream of Fresh 102.7 and heard "Rock Your Body" by Justin Timberlake. That song isn't AC. Not sure why that would be in the playlist.
Click to expand...

It's very smart programming just lite LTW is. LTW not a traditional sleepy lite ac but they call themselves "lite" to foster in office listening. Fresh in any other market would be a Hot ac which by the way nothing is saying that they are not.
 
Tookiebird said:
I Like the name "Fresh", but the music? Pink at 6am in the morning???? That's SOFT?
Click to expand...

I'm already calling the station "Flash," as in "in the pan."

Tonight I heard the ID bragging no "tired old songs" and they played Kiss From A Rose by Seal. I happen to like that song, but I can hear it on four other stations at any given time if I listen long enough.

I hope someday the PDs are actually from the demographic they're targeting, because this 25-44 year old woman has one less station to listen to this week.
 
TowerBuzz, you obviously get the mindset of this station :)
I don't know though if I'd classify it as Hot A/C as those stations will definitely play more than jut one or two Currents per hour (that's how Fresh is starting out). I'd classify it as a Bright A/C.
The station can easily take some of PLJ's numbers in afternoons when PLJ is talk-intensive, and we already know they can offer a good alternative to Lite's syndication of Delilah. Now if the station can build a good morning show, then it could become a fairly big success in NYC.
 
As you may know, the "Mix" name as used on 102.7 before that flip has changed. In the Hudson Valley, 97.7 still uses the "Mix" moniker. If you listen to "Mix 97.7" in the Hudson Valley listening area, they're playing the same exact music as the new "Fresh 102.7" does now. This is what the "Mix" moniker says for itself in Poughkeepsie. Give CBS credit for dumping the "Mix" name, but in the HV area, it's owned by Cumulus. Cumulus will not used the "Fresh" name as "Fresh 97.7", sorry, it doesn't make sense! "Mix 97.7" should stay but it will not be changing its name.

"Mix 102.7" was one of the worst stations in New York City. Is there a "Mix" around there somewhere? Yes, try "Mix 97.7" for Hudson Valley Best Music Mix. Keep it on for the rest of the format. "Fresh 102.7" plays the same music as "Mix 97.7" does in Poughkeepsie.
 
Ok I am hearing songs being repeated such as one song I dislike "Crazy". And I went to yes.com and saw the songs on Fresh's playlist. I see they can add a lot more new AC type songs. Haven't heart You're Beautiful by James Blunt and a couple other songs. Also I noticed they haven't played much crossover country songs you would find on AC. One song I have heard is Amazed by Lonestar. I would think Fresh would play "What Hurts The Most" by Rascal Flats and "I Wish" by Rascal Flats. I can also see them playing Diamond Rio, Keith Urban to along with Rascal Flats as these songs very much fit Fresh 102.7. And a couple more artists Jack Johnson, Hinder, Fiver For Fighting, Mario Vazquez. Sure I know the station just came out and I am sure they will start playing more Fresh songs as they come out.
 
disney fanatic said:
As you may know, the "Mix" name as used on 102.7 before that flip has changed. In the Hudson Valley, 97.7 still uses the "Mix" moniker. If you listen to "Mix 97.7" in the Hudson Valley listening area, they're playing the same exact music as the new "Fresh 102.7" does now. This is what the "Mix" moniker says for itself in Poughkeepsie. Give CBS credit for dumping the "Mix" name, but in the HV area, it's owned by Cumulus. Cumulus will not used the "Fresh" name as "Fresh 97.7", sorry, it doesn't make sense! "Mix 97.7" should stay but it will not be changing its name.

"Mix 102.7" was one of the worst stations in New York City. Is there a "Mix" around there somewhere? Yes, try "Mix 97.7" for Hudson Valley Best Music Mix. Keep it on for the rest of the format. "Fresh 102.7" plays the same music as "Mix 97.7" does in Poughkeepsie.
Click to expand...

A lot of markets (if not most) have a "Mix" station... get over it!
 
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