Fresh 98.1

[Danfm]

If Fresh 102.7 does well in New York would Joel Hollander drop the oldies on WOGL and flip it to fresh too?

 

[yocco]

That is a distinct possibility. But another station in Philly could beat them to this if they were smart. Think about it..if you are a 35 year old woman who doesn't want to listen to rap or Top 40, and you feel B is too old for you, where do you go? Ben would be your choice right now. Listening online, Fresh's music mix is pretty good. But they're in their infancy. Too early to know how successful this will be.

 

[fred flintstone]

I've been reading about this station on the New York board.

I gotta say, the name sounds like....
A room freshener.
A product to remove odors from fabric.
A deodorant.
Or a feminine hygiene product.

But not a radio station.

If it happens, we will have to listen to a lot of whining about how radio hates old people and how old people have all this money to spend and how wrong radio is to take away "good" music.

 

[Magnum]

I've also thought about the "Fresh" format appearing on the Philly dial. I would think that 96.5 could be a possibility for this format.

 

[marko83]

Just because they put some cheesy slogan and "soft music" format on a long time failing FM in New York doesnt mean they are going to roll it out everywhere...especially when it has no winning track record...nor most likely will it ever.

 

[fred flintstone]

Just because they put some cheesy slogan and "soft music" format on a long time failing FM in New York doesnt mean they are going to roll it out everywhere...especially when it has no winning track record...nor most likely will it ever.

Greater Media beat CBS to the punch in Philly with the Ben/Jack format.
So, CBS has been stuck for time being with Oldies on 98.1.
They are committed to new formats and sooner or later one of them will pop up on 98.1.
Whether doing so is good business, good for the station or good for Philly is irrelevant.
CBS Corporate has a long history of imposing programming decisions on Philly because of some management agenda or executive ego.
Almost always the result is to screw things up.
But that won't stop them.

 

[EDwalker]

If Fresh 102.7 does well in New York would Joel Hollander drop the oldies on WOGL and flip it to fresh too?

I'd be surprised if he doesn't adopt this format on other CBS properties BEFORE Fresh 102.7 does well....I mean does
anything Joel Hollander do surprise anyone?

 

[Jay F]

These type of Hot AC formats always fail in Philly. I realize FRESH is more of a warm AC than Hot AC. Still if CBS flips WOGL to FRESH I will predict the following: FRESH will not make a dent against B and FRESH will have worse ratings than oldies, even in 25-54.

I don't think FRESH will do good in NY, still it wouldn't shock me of Joel Hollander soon declares this is the hot format of 2007 and starts flipping several stations across the country to this format.

Looking at their music monitor, the irony is that FRESH sure plays a lot of stale music. Just because it's not old doesn't make it fresh.

 

[radiolover78]

Fresh 102.7 isn't fresh. They keep playing the same tired burnt out songs.

Stupid name too.

 

[pbf1]

Fresh??

"I Still Haven't Found What I'm Looking For" by U2 doesn't strike me as "fresh."

Almost sounds like, "we came with a name to use instread of Movin'!"

"OK, we'll use it, but we'll go after Lite instead."

Yuck.

 

[BRNout]

So, CBS has been stuck for time being with Oldies on 98.1.
They are committed to new formats and sooner or later one of them will pop up on 98.1.
Whether doing so is good business, good for the station or good for Philly is irrelevant.
CBS Corporate has a long history of imposing programming decisions on Philly because of some management agenda or executive ego.
Almost always the result is to screw things up.
But that won't stop them.

"Stuck" with oldies on 98.1 implies that the format has not done well - which is false. WOGL still gets good numbers for CBS...something that cannot be said for ANY of their New York properties.

Then again, your comment about CBS Corporate is right on the money. They make so many dumb mistakes that it's hard to even keep track of them. So, though I truly hope that they do not mess with 98.1 - nothing is impossible.

And, yes, Fresh is an awful name for a radio station. Especially when they play a burned out 15-year old song from Sting - and into it with the sweeper "....this is FRESH music.." Yuck!