OK,so after listening to Fresh for a few hours...They are very similar to what the first Mix 102.7 was. When Mix launched after playing Christmas music and the Blink disasters, they played the same music they are playing now. I heard No Doubt, Carlos Santana and others, same songs I heard back on Mix then. If it did not work then, what makes them thing it will work now? Looks like CBS Radio likes going back to failed formats, only disguising them with different names, as FREE-FM and Fresh shows.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Fresh is similar to the first Mix
- Thread starter moshewx
- Start date
I wouldn't say it didn't work then. The format wasn't given very much time and no promotion at all, before switching to classic dance.
Time will tell whether Fresh will succeed, but they are promoting the heck out of it and I have already heard it in several establishments...pizzeras, a 7-11, and a few other places, some of which had their dials locked on Lite FM for years. It's a small sample, but perhaps all that promotion is causing a few listeners to at the very least sample the new station.
Time will tell whether Fresh will succeed, but they are promoting the heck out of it and I have already heard it in several establishments...pizzeras, a 7-11, and a few other places, some of which had their dials locked on Lite FM for years. It's a small sample, but perhaps all that promotion is causing a few listeners to at the very least sample the new station.
I think the sound of Fresh is closer to Blink's second incarnation, which was given at least one or two books before it was deemed a failure. At first Blink had a sound that was close to PLJ, but then it shifted to become Lite FM for the younger demos. So now they're trying it again under a different name, but one important thing has changed - Lite FM is not sounding quite as dated and stodgy as it has in years past, despite CBS's attempt to paint the competition as such. And judging by the ratings the station has pulled, it appears to me that the general consensus would concur with that point of view - the station would not be doing well with Females below 40 if they were still playing "You Light Up My Life" and songs of that ilk. CBS has made a lot of foolish programming decisions in NYC in recent years, and I would definitely consider Fresh to be another one to add to the list. Aren't there enough stations out there that lean toward Female tastes, including their own Jack-FM? Instead of trying something that previously failed, why not try Active or Alternative Rock, Classic Hip-Hop, or even Country? Oh yeah - these are the geniuses that favored blowing up the market's only Oldies and Modern Rock stations. We can't expect them to make any rational decisions, you know.
SoulCrusher said:I think the sound of Fresh is closer to Blink's second incarnation, which was given at least one or two books before it was deemed a failure. At first Blink had a sound that was close to PLJ, but then it shifted to become Lite FM for the younger demos. So now they're trying it again under a different name, but one important thing has changed - Lite FM is not sounding quite as dated and stodgy as it has in years past, despite CBS's attempt to paint the competition as such. And judging by the ratings the station has pulled, it appears to me that the general consensus would concur with that point of view - the station would not be doing well with Females below 40 if they were still playing "You Light Up My Life" and songs of that ilk. CBS has made a lot of foolish programming decisions in NYC in recent years, and I would definitely consider Fresh to be another one to add to the list. Aren't there enough stations out there that lean toward Female tastes, including their own Jack-FM? Instead of trying something that previously failed, why not try Active or Alternative Rock, Classic Hip-Hop, or even Country? Oh yeah - these are the geniuses that favored blowing up the market's only Oldies and Modern Rock stations. We can't expect them to make any rational decisions, you know.
I will not get into the country music in NYC debate again, I will not get into the country music in NYC debate again....
In all seriousness, Blink II got less than a book. The Christmas music format started sometime in November of 2003 but the AC stuff started sometime in September. At most it was approximately two months with practically zero promotion. It wasn't given a chance, *and* it was still named after a station, Blink, which completely failed in the ratings.
As far as Lite FM, it doesn't matter whether or not Fresh's ads about Lite's music is accurate. Fresh is trying to create an impression of Lite FM as an older, sleepier station--whether or not that actually is true doesn't matter. It's playing on perceptions rather than reality, but that's advertising. So far, it does seem that Fresh is at least being sampled by a lot of new listeners, including Lite listeners. That does mean that in some way, the marketing is working. Whether or not Fresh will keep them hooked, time will tell.
Oldies has been blown up in most major markets, and now we're beginning to see the same with classical music, another older-skewing format. I can't really blame them for doing that, the reality is that the numbers for CBS-FM were going down. One thing I did not agree with is the return of the FM talk format with Free FM. It failed once before and so far, it's failing again, despite what everyone says. I know that talk formats typically need time to develop, but come on....they've promoted the s**t out of the station and have some well-known people who have been on the air before and are familiar to the NYC audience, and they still cannot even beat WADO in the ratings. Part of the problem though is that K-Rock was not modern rock before it was killed off...the music had been tweaked to a weird classic/active rock hybrid, for lack of a better term. I still feel that a hip, well-programmed rock station targeting the younger demos would do respectably well, and the young male demo is more underserved than young women.
Classic hip-hop is not a bad idea, but the urban demo already is very crowded, much more so than AC. Unfortunately I can see that format going the way of Jammin' Oldies, however, if ever attemped.
Country just won't happen in NYC. It's been talked about to death on this and other boards.
neo11 said:I will not get into the country music in NYC debate again, I will not get into the country music in NYC debate again....
Why not listen to other country stations that is too far away like WRWD which is on 107.3 and now being simulcast on 99.3 or "The Wolf" on 94.3 and 97.3.
Oldies has been blown up in most major markets, and now we're beginning to see the same with classical music, another older-skewing format. I can't really blame them for doing that, the reality is that the numbers for CBS-FM were going down.
Look what happened in the Hudson Valley, WBPM's "Cool 92.9" is still playing the oldies, but it doesn't come into New York City at all since the demise of CBS-FM as an oldies station back in 2005. "Cool 92.9" had been around since May 2004 after it flipped from rock as "92.9 Rock". But it's been about 4 years already since 92.9 is still remaining oldies in the Hudson Valley market and it has some terrible ratings in the Poughkeepsie Arbs. Is Pamal will be ready for the flip after Clear Channel is being sold? Time will tell.
I actually think 102.7 sounds pretty good. I think it's gonna steal alot of listeners away from Lite, especially office/female. Lite is just a mess lately, sounds like a cross between KTU and PLJ...just awful.
My doctor's front office used to play Mix 102.7. The women have switched to Lite FM.
I smiled to myself when I heard it. ;D
Just a matter of time, and Fresh will be flushed.
I smiled to myself when I heard it. ;D
Just a matter of time, and Fresh will be flushed.
I preferred Mix's presentation, playlist, and imaging when they were airing an AC format (in late 2003, early 2004). If only they stayed like that. I think they would have done well if they stuck with the AC format.
Disney, Hudson Valley stations cannot be heard in New York City.
disney fanatic said:neo11 said:I will not get into the country music in NYC debate again, I will not get into the country music in NYC debate again....
Why not listen to other country stations that is too far away like WRWD which is on 107.3 and now being simulcast on 99.3 or "The Wolf" on 94.3 and 97.3.
Oldies has been blown up in most major markets, and now we're beginning to see the same with classical music, another older-skewing format. I can't really blame them for doing that, the reality is that the numbers for CBS-FM were going down.
Look what happened in the Hudson Valley, WBPM's "Cool 92.9" is still playing the oldies, but it doesn't come into New York City at all since the demise of CBS-FM as an oldies station back in 2005. "Cool 92.9" had been around since May 2004 after it flipped from rock as "92.9 Rock". But it's been about 4 years already since 92.9 is still remaining oldies in the Hudson Valley market and it has some terrible ratings in the Poughkeepsie Arbs. Is Pamal will be ready for the flip after Clear Channel is being sold? Time will tell.
???
disney fanatic said:neo11 said:I will not get into the country music in NYC debate again, I will not get into the country music in NYC debate again....
Why not listen to other country stations that is too far away like WRWD which is on 107.3 and now being simulcast on 99.3 or "The Wolf" on 94.3 and 97.3.
Oldies has been blown up in most major markets, and now we're beginning to see the same with classical music, another older-skewing format. I can't really blame them for doing that, the reality is that the numbers for CBS-FM were going down.
Look what happened in the Hudson Valley, WBPM's "Cool 92.9" is still playing the oldies, but it doesn't come into New York City at all since the demise of CBS-FM as an oldies station back in 2005. "Cool 92.9" had been around since May 2004 after it flipped from rock as "92.9 Rock". But it's been about 4 years already since 92.9 is still remaining oldies in the Hudson Valley market and it has some terrible ratings in the Poughkeepsie Arbs. Is Pamal will be ready for the flip after Clear Channel is being sold? Time will tell.
What? The only stations HV stations that make it into the city at all are K104 in spots and HUD, and even then that's westchester.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.