• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Fresh Low Numbers

Fresh sounds stale.... time to tweak the music. The "fresh" moniker has run its course too. Hot A/C seems to have run its course in NYC, PLJ is another case. A
Jack type format might be fresher then Fresh or is it time for WINS FM ? Kudos to Z100 cant argue with success, AMP gaining as well. LITE and CBS FM consistent
 
I agree a tweak should be done, add more
recurrents to the playlist and more rock type songs such as Renegades to name one.
 
AllAcccess reported today that morning host Kim Berk has been gone from Fresh for the past two weeks. The brief article indicated the station will be announcing a new "line-up" soon.
 
njtom said:
I left out BLS, has been consistent as well, has the format nailed with no competition
Click to expand...

I still don't get how WNBM doesn't register in the ratings. I understand it's a Class A, but they have a much bigger signal that most people realize. I was driving down the Garden State Parkway last week and I could hear them all the way down by exit 105. That's at least 50 miles from their Bronx transmitter. I can hear them loud and clear in Essex County, NJ. They are a much better sounding station than BLS in my opinion.
 
WNBM maybe doesn't register for a number of possible reasons:

although Cumulus obviously subscribes to the NY Metro market (witness WABC and WPLJ), perhaps they haven't subscribed WNBM individually;
databases on multiple websites that publish ratings haven't been updated to accept WNBM in the NY Metro market (I don't really believe this one).

It was either on this forum or elsewhere a few months back that David E. mentioned that WNBM actually had a 0.3 share in a recent NY Metro survey -
pretty much what would be expected given that signal's previous history in the NY Metro market.

For WNBM in the Hudson Valley (Market #38) surveys spanning Spring 2013-Fall 2013-Spring 2014-Fall 2014 they've gone 1.6-1.2-0.6-0.6.

http://ratings.****************/cgi-bin/rol.exe/arb393
 
Barry said:
AllAcccess reported today that morning host Kim Berk has been gone from Fresh for the past two weeks. The brief article indicated the station will be announcing a new "line-up" soon.
Click to expand...

I smell a format change on this frequency pretty soon. Perhaps going back to rock?
 
Fresh should make changes that would enable it to take listeners away from Lite. Move away from hot ac, tweak the playlist to a more traditional ac similar to 98.3 in CNJ and WOBM FM in South Jersey. Fresh could become an alternative to the LITE which I think is getting stale and give listeners a break from Delila
 
Let's face it, if Fresh is going to make any changes it will be adding more rhythmic tracks to their playlist in an effort to sound like just about every other radio station in NYC.
 
There has been talk recently of layoffs at CBS radio, somewhat concurrent with chatter about the grand opening of the annual CBS-sells-to-Cumulus stuff. Word is that a lot of the purge was in sales.

You folks will draw your own conclusions and demo breakdowns and revenue, but in the ratings, every CBS station licensed to NYC beat every Cumulus station licensed to NYC.

And WWFS has finished ahead of WPLJ for a half dozen books in a row. If these two stations are still pursuing virtually the same soccer-grandmom demo .... and if one keeps finishing in front and is not bringing in the cabbage, then it's not likely to be a fault of programming. Fresh finished lowest on the CBS totem pole roster (someone had to be last) and still registered more ear-jobs than any of the Cumulus stations. Leave it alone. If the actual Hot A/C format is dying in NYC, Cumulus will be the first to empty the till and scoot, not CBS.
 
The ink hadn't even dried on my post when I read on the NYRMB about a PD change at WPLJ -- Rick Gillette is the new PD. The former PD John Foxx is now the assistant PD.

Word was that they'd been up to some plan for nine months when the announcement was made.

Fresh seems safe fttb.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom