SFStatic said: "There are a number of different catagories. Food and radio stations aren't in the same one. The government figures no one will confuse a delicious flaky roll with a flakey format on a radio station..."
David Kaye said:"Indeed. In my Johnson's example the trademark is divided into separate uses by one company for hair soap and another unrelated company for foot soap. The more common the word the less protection is available for it. "Fresh" is in nearly as common use as 'new' and 'free'."
I think everybody gets your point. I believe KIFR was joking when he invoked Pillsbury, and I know my response was a joke...however obvious and unfunny it may have been. But as long as the subject has been revived, David...let's use the word "free" no matter how ubiquitous. If I started a newspaper called the SF Free Press or decided to market Fat Free Muffins, I'm sure I'd be fine, but if I decided to start a talk radio station and call it "Free-FM," you don't think CBS would have a trademark infringement case against me?