Arbitron has learned that two Winter 2008 Fresno metro diaries were returned from a media-affiliated household. We have confirmed that these diaries, which were in-tab for the originally published report, should not be included in the in-tab sample.
A revised Winter 2008 Fresno Radio Market Report (Arbitron eBook), based on an in-tab sample that excludes these diaries, will release on Thursday, June 19, at 12:00 PM Pacific Time. Revised Winter 2008 Maximi$er, Media Professional, Tapscan, and quarterly Arbitrends estimates will be available for download on June 19 at 12:00 Pacific Time as well. A revised Summary Data Set will also release on June 19 to third-party processors and other original recipients.
Revised Spring Phase 1 Arbitrends estimates will be available to original subscribers, concurrent with the release of revised Winter quarterly estimates.
Audience estimates for KSKS-FM may be substantially affected, as this station received significant listening in the deleted diaries. Estimates for other stations, which received comparatively limited listening in these diaries, may also be affected. In addition, estimates to stations that were not recorded in the deleted diaries may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.