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FRESNO'S NEW ROCK STATION 105.1 THE BLAZE

  • Thread starter jimmythebassett
  • Start date

J

jimmythebassett

Guest
Lotus has flipped KOQO and KLBN frequencies, disbanded KOQO and
debuted 105.1 THE BLAZE - SHUT UP AND ROCK. Judas Priest, Scorpians,
The Who, Zep, Hendrix, Metallica make up the music mix. Plying 5,000
songs in a row.
 
Please pardon the newbie questions, but I’m genuinely surprised: why would you start up a new station and not advertise?

Nothing on All Access, not much here, and no sign of hiring efforts locally or in the trades.

Am I off the mark by guessing this is just a ratings-buster for the established rock stations in town? Maybe a little Peak/Lotus double team against Wilks & CC?
 
Once again, another group that just doesn't get it. Why, oh WHY go after established stations' formats...go after the damn hole in the market that no one is doing and do it better than anyone can do it...jeesh. These group owners need to get a friggin clue. It's like sending a poodle in the pit to fight a pitbull.
First with Big Country, then with Y101 going at Soft Rock, Power going at the Powerhouses Q97 and B95 and now Lotus trying Rock against KRZR and 104.1.
Hey Lotus, if you are reading this, call me if you want a winning format on your station. I can reveal the whole in the market and the ratings you can own by doing the format the right way. Lotus, capture the affluent 25-54 females...contact me for fortune.
 
Me thinks Party Shark & Bassett are one in the same. How do you like those apples?
 
TVC1500 said:
Me thinks Party Shark & Bassett are one in the same. How do you like those apples?
Click to expand...
MMMM...nope, you think wrong my friend...we have some lovely parting gifts backstage, thanks for playing.
(you know I got yelled at for speculating identities on here so you better be careful)
 
I don't know why a station would come on the air with no introduction. I am very excited though about having another classic rock station! Fresno needs it! Question is, how long will it last before another Spanish station buys them out?
 
I am very excited about a new classic rock station coming to Fresno! Question is, how long is it going to last before another Spanish station buys them out? I predict six to nine months.
 
DanielBoone said:
I am very excited about a new classic rock station coming to Fresno! Question is, how long is it going to last before another Spanish station buys them out? I predict six to nine months.
Click to expand...

The company that owns the "new" rock station is Lotus, which has AOR and rock stations in San Antonio, Reno, Las Vegas and Phoenix. Lotus began as a Spanish language operation, in LA, in the 60's. They switched from Spanish on 105.1 because they already have 3 other Spanish language stations in the market, and did not apparently think they needed 4.

So it is likely this is as permanent a move as you can find in radio... Lotus has its quota of Spanish language radio in Fresno and is also dedicated to rock in a number of its other markets.
 
Have they fixed the stuck computer program? I was in Fresno this morning and the same station promo was playing over and over and over. Now this is a bright idea! Get it? lol lol By the way is this station licensed to Orasi?
 
The Blaze? Who do you think Lotus is going after? (Demo wise) What do you think is going to be their biggest problem? (other than lousy computers and too many hair bands)
 
partyshark said:
TVC1500 said:
Me thinks Party Shark & Bassett are one in the same. How do you like those apples?
Click to expand...
MMMM...nope, you think wrong my friend...we have some lovely parting gifts backstage, thanks for playing.
(you know I got yelled at for speculating identities on here so you better be careful)
Click to expand...

I don't know or care how you are. But I am Betting that Shark & Jimmy The Bassett are the same folk.
 
TVC1500 said:
partyshark said:
TVC1500 said:
Me thinks Party Shark & Bassett are one in the same. How do you like those apples?
Click to expand...
MMMM...nope, you think wrong my friend...we have some lovely parting gifts backstage, thanks for playing.
(you know I got yelled at for speculating identities on here so you better be careful)
Click to expand...

I don't know or care how you are. But I am Betting that Shark & Jimmy The Bassett are the same folk.
Click to expand...
Go buy a clue there big guy, if you can not afford one, one will be appointed to you at no cost.
Tell ya what, bet me 1000 or 5000 or whatever amount, put up the money and I will bet and win the easiest cash of my life....go ahead, make my day :)
 
cheese said:
The Blaze? Who do you think Lotus is going after? (Demo wise) What do you think is going to be their biggest problem? (other than lousy computers and too many hair bands)
Click to expand...

They’re pretty clearly going for Men 25-54, with secondary on Men 12+. This will be the end of either KRZR or the Fox. Most likely ‘ZR, they’ve got nothing to offer and they’ve lost all focus.

The biggest problem for Blaze is the apparent lack of a promotional budget. Either they’re waiting on a morning show, or they’re just going to sit and wait to be noticed. If the former we could expect “Shut up & Rock” to be jammed down our collective throat by June 1st. If the latter this baby was still-born…besides this board, the local rock jocks, and Mike Oz’ bee-blog almost nobody know this station exists.
 
ZenRedneck said:
cheese said:
The Blaze? Who do you think Lotus is going after? (Demo wise) What do you think is going to be their biggest problem? (other than lousy computers and too many hair bands)
Click to expand...

almost nobody know this station exists.
Click to expand...

Apparently enough people know for them to pass the Fox in the latest book
 
The Blaze didn't exist in any way in the last book. The last book ended in March, and the Blaze didn't flip from Super Q until early May. Super Q was Regional Spanish. That being said, there is a lot of good buzz in the industry abou this new "Active Rock" station. But, do the masses know about it yet? Not sure. It can't hurt being 3 clicks down the dial from the rather similar KFJK "Jack."
 
I think this station has potental they play more 80's than the fox ,The fox is more stuck playing there 200 song playlist mostly from the 70's ,how many times do we want to hear rocket man by elton john ,The blaze with there mix of 90's will pull listeners from zr &104.1 .
 
In the Bee they said they were looking for on air talent, I would love the morning show to be local. The other shows are either syndicated or boring, IMHO ;D
 
I also think the morning show will be local ,with a mix of music Mark & brian,&Bob & Tom have gone stale,local is better, I hope when the new staff is there that they don't repeat the same artist ever 90 minutes ,I love Aerosmith,AC/DC,&Van Halen,but they need to spead the music out ,make it more active rock/classic AOR.The Fox format in my opinion is rock classic HITS.there a lot classic rock bands that are not heard here,does any buddy remember KKDJ 105.9 & KDJK 95.1.
 
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