Froggy 98.7

[Spackler1]

Forever must be a belt and suspenders kinda company.
The simulcast strikes me as a waste of the frequency. 98.1 is consistently the market leader. I question the need to have the signal on 98.7 as well.

 

[shilton]

Forever must be a belt and suspenders kinda company.
The simulcast strikes me as a waste of the frequency. 98.1 is consistently the market leader. I question the need to have the signal on 98.7 as well.

The simulcast costs them little since no staff is needed and it keeps the frequncy out of anyone else's hands. They gotta use it or sell it and if they sell it, chances are someone will compete with them in some way. Therefore, I am betting they are using it as a "throwaway" frequency and a means to make sure that people stay locked to Froggy instead of turn on Joe.

 

[mock3]

plus 98.7 will help office listening increase.

although, streaming online would also be of help.

 

[Spackler1]

I question how this helps them from a sales standpoint. If they dumped Hot because they couldn't generate any revenue with it, how is simulcasting Froggy on 98.7 a better move? They probably didn't have any difficulty selling 98.1, so the simulcast won't be a positive for them on the sales side. It would be a different story if this was allowing them to reach a market that they didn't have before, but that isn't the case.

They could have done some interesting things with 98.7. FM talk, with the WRSC programming moving over. Sports Talk. Any number of things that wouldn't cannibalize their existing FM properties. Put a Music of Your Life format on 1390 and make 98.7 WRSC-FM.

 

[shilton]

They could have done some interesting things with 98.7. FM talk, with the WRSC programming moving over. Sports Talk. Any number of things that wouldn't cannibalize their existing FM properties. Put a Music of Your Life format on 1390 and make 98.7 WRSC-FM.

Hey....now thats an interesting idea. Good mind on you Spackler. No one has done FM Talk around here yet. ...its about time

 

[shilton]

plus 98.7 will help office listening increase.

although, streaming online would also be of help.

Do you think that Country is really an "office type" format? Its almost like Top 40...you either love it or you hate it. I'd think it'd be tough to get most employers to put on a station that not everyone can agree on. G101 gets some At-Work listenership, but its uaually at individual work stations where the people have total control over their radio dial and what they listen to does not affect anyone else...but I rarely hear it piped into the entire workplace (although there are exceptions).

I can tell ya if my boss started piping in Country music all day, someone would get shot cause I'd go insane. Just can't stand the stuff. Not saying people at work Don't listen...but I doubt there would be enough gains from Launching at 98.7 to justify it. I'd say it probably has more to do with keeping the frequency on-hand in case there is a better purpose for it down the road instead of selling it off to the highest bidder. I could be way off base here, but I am still betting on the fact that its a throw-away...not really intended to do anything but sit there ready just in case.

For me, its sad to see CHR at 103.1 go away, because it was a heritage station with long ties to the area going way back to the X103 and the early "Beaver 103 Days"....but can't say we won't welcome their audience at 101.1 either. I'm sure if Forggy fell today, Joe-FM would be equally happy.

 

[talkr]

Do you think that Country is really an "office type" format?

to be honest, i never listen to country...even when i worked at froggy i would very seldom punch it up...although i did enjoy the interaction with great listeners. something that didn't seem to happen much for me in top 40 (probably because i can't stand kids). it is amazing how many offices do listen to country. i know for a fact there are many offices on campus that listen to froggy all workday long...entire offices not just a desk.

the 98.1 signal does not come in nearly as clear as 98.7 in many of these buildings.

now in my opinion, internet streaming would help increase at work listening in many of these offices. of course there are many choices for country music online, but none of those choices have the local flavor that froggy is focused on. it also seems that the listeners feel much more connected to the froggy personalities than they do to jocks at some of the other stations. this can be attributed to the fact that many of the froggy jocks have been in altoona/state college a few decades, there is much community involvement, and the jocks are very down-to-earth. those are the same things (not to mention the signal) that will allow froggy to continue to dominate the country audiance no matter what other choices pop up.


also note the success of country in many major markets....today's country is a form of ac...or perhaps the other way around...so many country tracks on the ac charts as of recent.