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Froggy is the best country in Pittsburgh!
- Thread starter captainrexk
- Start date
LOOK at the summer book~!
all four froggys have higher ratings than b-94 individually
captainrexk said:all four froggys have higher ratings than b-94 individually
That's true, but the ratings for 93.7 was for the zone.
captainrexk said:all four froggys have higher ratings than b-94 individually
Sure, if you add up the individual little blips that each frequency gets. Still, with Y108, you have only one channel to remember, as opposed to what, four?
Froggy's advantage is the whole gimmick they're built on. The name, the like-named Jocks, and the frog-based vocabulary.
kenhawk1160 said:captainrexk said:all four froggys have higher ratings than b-94 individually
Sure, if you add up the individual little blips that each frequency gets. Still, with Y108, you have only one channel to remember, as opposed to what, four?
Froggy's advantage is the whole gimmick they're built on. The name, the like-named Jocks, and the frog-based vocabulary.
Sorry Ken, but I've gotta disagree with you on that one.
If the Froggy gimmick has been anything, it's a detriment. I truely believe that people believe that that the whole thing is juvenile and annoying. Grown people with names like Tommy Hilfrogger, Jimmy Hoppa, Polly Wogg, etc. is ridiculous. Same too with the ribbits and "froghorn". They "bear with it" because they can go to another country station if they hear something that they don't like on Y108 or they go to commerical.
I believe their advantage is being a true, country music alternative. The programming of the music has been very well done. They focus on the new music that Y108 does not play, with the "you heard it here first" card being played. The 12-in-a-row, (taken from the old WASP-FM) allows them to sweep 3 quarters of the hour by grabbing the listeners from Y108 who switch when they go to commercial (of course the flip side is that most of your inventory from that hour gets played in one quarter hour. Oh well, every rose has it's thorn).
Also they have focused on "homegrown country". The Povertyneck Hillbilles would still be a bar-band if it weren't for Froggy.
Therein lies the advantage...
Interested Observer said:The Povertyneck Hillbilles would still be a bar-band if it weren't for Froggy.
AND BEN ROTHLISBERGER.
Interested Observer said:kenhawk1160 said:captainrexk said:all four froggys have higher ratings than b-94 individually
Sure, if you add up the individual little blips that each frequency gets. Still, with Y108, you have only one channel to remember, as opposed to what, four?
Froggy's advantage is the whole gimmick they're built on. The name, the like-named Jocks, and the frog-based vocabulary.
Sorry Ken, but I've gotta disagree with you on that one.
If the Froggy gimmick has been anything, it's a detriment. I truely believe that people believe that that the whole thing is juvenile and annoying. Grown people with names like Tommy Hilfrogger, Jimmy Hoppa, Polly Wogg, etc. is ridiculous. Same too with the ribbits and "froghorn". They "bear with it" because they can go to another country station if they hear something that they don't like on Y108 or they go to commerical.
I believe their advantage is being a true, country music alternative. The programming of the music has been very well done. They focus on the new music that Y108 does not play, with the "you heard it here first" card being played. The 12-in-a-row, (taken from the old WASP-FM) allows them to sweep 3 quarters of the hour by grabbing the listeners from Y108 who switch when they go to commercial (of course the flip side is that most of your inventory from that hour gets played in one quarter hour. Oh well, every rose has it's thorn).
Also they have focused on "homegrown country". The Povertyneck Hillbilles would still be a bar-band if it weren't for Froggy.
Therein lies the advantage...
They are good at the Homegrown Country thing. They play a lot of the local artists that Y108 might pass on.
The point I was trying to make behind the Froggy gimmick is yes, it is cheesy. But it accomplishes its purpose: top-of-mind-recall. People are more likely to remember jocks with the cutesy names than they would their normal identities. Yes, Jimmy Roach and Leah Klocko don't need this kind of help, having been market veterans for so many years and have already accomplished that by their mere presence. The up-and-coming talent isn't that fortunate.
They are good at the Homegrown Country thing. They play a lot of the local artists that Y108 might pass on.
The point I was trying to make behind the Froggy gimmick is yes, it is cheesy. But it accomplishes its purpose: top-of-mind-recall. People are more likely to remember jocks with the cutesy names than they would their normal identities. Yes, Jimmy Roach and Leah Klocko don't need this kind of help, having been market veterans for so many years and have already accomplished that by their mere presence. The up-and-coming talent isn't that fortunate.
...and Ken, makes them all pretty invisible. They just blend in with the imaging. By them being invisible, the focus is on the brand and the music, where their true advantage lies.
I still maintain that the frog gimmick is not a plus, but a minus.
The point I was trying to make behind the Froggy gimmick is yes, it is cheesy. But it accomplishes its purpose: top-of-mind-recall. People are more likely to remember jocks with the cutesy names than they would their normal identities. Yes, Jimmy Roach and Leah Klocko don't need this kind of help, having been market veterans for so many years and have already accomplished that by their mere presence. The up-and-coming talent isn't that fortunate.
...and Ken, makes them all pretty invisible. They just blend in with the imaging. By them being invisible, the focus is on the brand and the music, where their true advantage lies.
I still maintain that the frog gimmick is not a plus, but a minus.
Interested Observer said:By them being invisible, the focus is on the brand and the music, where their true advantage lies.
I don't disagree with this. However, I don't know of a station in Pittsburgh or anywhere else these days that really focuses on anything other than the brand or the music, outside of morning drive.
I just want to know if anyone has ever said "I am feeling Froggy today" except for Ms. Piggy perhaps ;D
Musically, I will say that the Froggy's sound very good if you like Country (which I don't), but the gimmick has been pushed to the point where it goes over the edge and in some markets where competitors have taken on the Frog they are starting to see successes. Plus let's remember, it takes 4 Frogs to stand up to Y108. Who'd want to drive around and as soon as the signal gets fuzzy have to remember what other spot Froggy broadcasts at on the dial?
Seems crazy to me
Musically, I will say that the Froggy's sound very good if you like Country (which I don't), but the gimmick has been pushed to the point where it goes over the edge and in some markets where competitors have taken on the Frog they are starting to see successes. Plus let's remember, it takes 4 Frogs to stand up to Y108. Who'd want to drive around and as soon as the signal gets fuzzy have to remember what other spot Froggy broadcasts at on the dial?
Seems crazy to me
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