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From All Access Net News...

R

RobertMoore

Guest
June 8th:

What's up at CITADEL/BATON ROUGE? With the recent flip of Active Rocker KOOJ to Variety Rock KRDJ([email protected]), what's the buzz at sister AC WBBE(B103)[Now WCDV]?
 
> June 8th:
>
> What's up at CITADEL/BATON ROUGE? With the recent flip of
> Active Rocker KOOJ to Variety Rock KRDJ([email protected]), what's
> the buzz at sister AC WBBE(B103)[Now WCDV]?
>

Friday.

That's all I can say.

Friday.
<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
"Variety Rock"..is that what they are calling a mishmash playlist these days( translated, that means crap, folks). I thought you guys already said that 103 was flipping to DIVA.



> > June 8th:
> >
> > What's up at CITADEL/BATON ROUGE? With the recent flip of
> > Active Rocker KOOJ to Variety Rock KRDJ([email protected]), what's
> > the buzz at sister AC WBBE(B103)[Now WCDV]?
> >
>
> Friday.
>
> That's all I can say.
>
> Friday.
>
 
Why Diva?

> > I thought you guys already said that 103 was flipping to
> DIVA.
>
> We did. Wasn't announced publicly.
>

What is the thinking behind cloning Diva on 103.3? It just seems like a odd choice as...

(1) The WDVW (full class C FM) and WCDV (C0 facilities) sticks are only 32 miles apart.

(2) WDVW isn't exactly tearing up the ratings. KSTE-FM 104.1 does better using similar facilities. WDVW's ratings are half that of the 103.3's are now.


Chip
http://users4.ev1.net/~chipk/ac/airchecks.html
 
Re: Why Diva?

> > > I thought you guys already said that 103 was flipping to
>
> > DIVA.
> >
> > We did. Wasn't announced publicly.
> >
>
> What is the thinking behind cloning Diva on 103.3? It just
> seems like a odd choice as...
>
> (1) The WDVW (full class C FM) and WCDV (C0 facilities)
> sticks are only 32 miles apart.
>
> (2) WDVW isn't exactly tearing up the ratings. KSTE-FM
> 104.1 does better using similar facilities. WDVW's ratings
> are half that of the 103.3's are now.
>
>
> Chip
> http://users4.ev1.net/~chipk/ac/airchecks.html
>
now wouldnt that be something if 103.3 went active rock!! or better yet mainstream rock!! like 103.7 hattisburg....<P ID="signature">______________
deep tracks xm 40 for those who arent single minded</P>
 
Re: Why Diva?

>
> What is the thinking behind cloning Diva on 103.3? It just
> seems like a odd choice as...
>
> (1) The WDVW (full class C FM) and WCDV (C0 facilities)
> sticks are only 32 miles apart.
>
> (2) WDVW isn't exactly tearing up the ratings. KSTE-FM
> 104.1 does better using similar facilities. WDVW's ratings
> are half that of the 103.3's are now.

We were wondering the same thing on the board. Espcially to clone a station with roughly the same signal reach into Baton Rouge.

Only thing we could think of is the b103 will become Diva cause 92.3 would flip to a new format of some sort and allow the BR Diva to position itself as a BR station finally. Either that or someone is in for a very rude wakeup call...

Unless 103 flips to a new format completely other than Diva that is...(but nothing heard yet other than the Diva BR stuff)

on 92.3 and 104.1,Funny thing is, both stations are aimed at New Orleans and get Baton Rouge as extra... The last time I think one of the two was programmed with Baton Rouge in mind was WCKW 92.3 5+years ago as rock 92.3!

But, Diva is killing KSTE in New Orleans by almost a point in the 12+ on home turf... But yeah KSTE survives a lot on the BR numbers I beleive... I know they changed the id to include BR at the top of the hour now......
(Better than when afternooner Miggy Santos didn't know where Prairieville was... Bet he knows now!)

RFLA<P ID="edit"><FONT class="small">Edited by RadiofanLA on 06/09/05 03:32 AM.</FONT></P>
 
Re: Why Diva?

Is not gonna happen..the powers that be at Citadel do not think and active rock will work. Why Diva? I could also say "Why Red 93.7"?


> > > > I thought you guys already said that 103 was flipping
> to
> >
> > > DIVA.
> > >
> > > We did. Wasn't announced publicly.
> > >
> >
> > What is the thinking behind cloning Diva on 103.3? It
> just
> > seems like a odd choice as...
> >
> > (1) The WDVW (full class C FM) and WCDV (C0 facilities)
> > sticks are only 32 miles apart.
> >
> > (2) WDVW isn't exactly tearing up the ratings. KSTE-FM
> > 104.1 does better using similar facilities. WDVW's
> ratings
> > are half that of the 103.3's are now.
> >
> >
> > Chip
> > http://users4.ev1.net/~chipk/ac/airchecks.html
> >
> now wouldnt that be something if 103.3 went active rock!! or
> better yet mainstream rock!! like 103.7 hattisburg....
>
 
Re: Why Diva?

> Why Diva?

Believe it or not, the latest numbers show growing interest in Diva in B.R.

Now, if I was in charge, I'd go "Great! Let's make a dedicated sales team for Diva to sell it in both New Orleans and Baton Rouge and the points inbetween. Meantime, I'll adjust the imaging to reflect more of both, not just New Orleans."

Instead, apparently the feeling is let's just blow up a BR station and have the same format you can hear on two stations in the same market. It's not an unknown proposition (hell, BR did have THREE country stations at once, not like today's situation where two of three have a narrower focus), but to possibly have two stations with the same moniker, focus, promotion, etc.? I really don't get it.

FYI, Rock 92.3 was not the last time 92.3 acknowledged BR and other markets. The Point did it too (lots of bus ads up here at the time).
 
Re: Why Diva?

I have lived in BR all my life and I well remember when CKW had a sales office in Catfish Town...remember that? The point(no pun intended) here is that Citadel will NOT allow the sales teams to sell both New Orleans and Baton Rouge. The same is true for Baton Rouge and Lafayette. Nothing Citadel does makes any sense...so there is no point in trying to figure them out. They put on Red with no market research..and I would bet they did not research the Diva deal either. They knew there was a buzz about it in NO and said "What the heck...lets do it here, too." I am laughing now because one of the higher ups actually said (about Diva when it burst onto the scene).."Who in the hell would call their station Diva..no man in his right mind would be caught listening to that." Interesting when your words return to bite you on the butt. My gut feeling on everything Citadel does is that they are cutting costs to show a profit in order to sell...which I pray is the case for everyone left in that building.






> > Why Diva?
>
> Believe it or not, the latest numbers show growing interest
> in Diva in B.R.
>
> Now, if I was in charge, I'd go "Great! Let's make a
> dedicated sales team for Diva to sell it in both New Orleans
> and Baton Rouge and the points inbetween. Meantime, I'll
> adjust the imaging to reflect more of both, not just New
> Orleans."
>
> Instead, apparently the feeling is let's just blow up a BR
> station and have the same format you can hear on two
> stations in the same market. It's not an unknown
> proposition (hell, BR did have THREE country stations at
> once, not like today's situation where two of three have a
> narrower focus), but to possibly have two stations with the
> same moniker, focus, promotion, etc.? I really don't get
> it.
>
> FYI, Rock 92.3 was not the last time 92.3 acknowledged BR
> and other markets. The Point did it too (lots of bus ads up
> here at the time).
>
 
Re: Why Diva?

> Believe it or not, the latest numbers show growing interest
> in Diva in B.R.

But not in my opinion to blow up a second station for that.... I'd say at least to nearly the same as your station you plan to blow up to do it.

>
> Now, if I was in charge, I'd go "Great! Let's make a
> dedicated sales team for Diva to sell it in both New Orleans
> and Baton Rouge and the points inbetween. Meantime, I'll
> adjust the imaging to reflect more of both, not just New
> Orleans."

That's why everybody is questioning this move for..cause it could bite them in the butt and actually split the audience to the point that both stations are loosing in town...
>
> Instead, apparently the feeling is let's just blow up a BR
> station and have the same format you can hear on two
> stations in the same market. It's not an unknown
> proposition (hell, BR did have THREE country stations at
> once, not like today's situation where two of three have a
> narrower focus), but to possibly have two stations with the
> same moniker, focus, promotion, etc.? I really don't get
> it.

Yeah we had 3 country stations in BR. But each had it's own niche for the audience.... We actually have had 3 county stations in BR three times.
First time was 94.1,101.5,103.3 with 94.1 falling to become max 94.1

Second time was 100.7,101.5,103.3 with 103 falling to become b103

Third time is today with 100.7,101.5,107.3 with each having just enough difference not to really kill anyone...

The differnce with those examples,was that it was different companies, albet the same format, but different niches.

The Diva 92.3/103.3 difference will probably be almost none other than 103 will program to BR instead.

The Diva if I had to put it on, should have gone to 93.7 to gain in the west where the 92.3 signal is weaker. With 103 your almost simucasting with two C stations with almost the same signal.... That why people are up in arms... Not cause the Diva is coming to BR as much as why on such a same class signal?

>
> FYI, Rock 92.3 was not the last time 92.3 acknowledged BR
> and other markets. The Point did it too (lots of bus ads up
> here at the time).
>

Thanks for the info... The BR connection wasn't as pronounced on the point then as It was never as promoted as during the rock days (with the sales office, etc)
 
Re: Why Diva?

>Is not gonna happen..the powers that be at Citadel do not think and active rock will work. Why Diva? I could also say "Why Red 93.7"?

Well you are right on the do not think... The format could have been adjusted, but I think it was made in their minds to try the new format of the year on the block and Rock 93.7 was gonna be the guienea pig for it because of not so special ratings (even though I heard they were selling, they just didn't have the ratings) Which they even admitted in the advocate.

The playlist was adjusting toward the end but wasn't allowed to find itself before being axed... and an excuse was made to feed to everyone so they could cut it... Just like a excuse is gonna be made for cutting B103 for a format that still isn't doing that hot in BR? (I just wanna hear the excuse when they gotta admit they <bleeped> up IMO)


> I have lived in BR all my life and I well remember when CKW
> had a sales office in Catfish Town...remember that? The
> point(no pun intended) here is that Citadel will NOT allow
> the sales teams to sell both New Orleans and Baton Rouge.
> The same is true for Baton Rouge and Lafayette. Nothing
> Citadel does makes any sense...so there is no point in
> trying to figure them out. They put on Red with no market
> research..and I would bet they did not research the Diva
> deal either. They knew there was a buzz about it in NO and
> said "What the heck...lets do it here, too." I am laughing
> now because one of the higher ups actually said (about Diva
> when it burst onto the scene).."Who in the hell would call
> their station Diva..no man in his right mind would be caught
> listening to that." Interesting when your words return to
> bite you on the butt. My gut feeling on everything Citadel
> does is that they are cutting costs to show a profit in
> order to sell...which I pray is the case for everyone left
> in that building.
>
>


What Buzz? Anybody in the business who half knew both markets would realize..ooh Diva is growing in New Orleans...But New Orleans is a different than we are taste wise (Just look at 104.1, who is crappy in NOLA but is doing great everywhere's else)... Let's watch and see what happens (espcially to Diva 92.3) before blowing up another station.... It should have been in mid 2s in BR with more growth potential at least before the decision was made (not the current #)... I take it the decision wasn't made by the "higher up" you quoted above.

Your cooment about the research I think is right on (not being researched at all), cause 93.7 I notice has been heavily adjusting what they play. Listened again today for a few hours... Mainly classic hits with some b103 songs thrown in... It's not a true classic hits station but is starting to adjust better... I'd would have liked to see it as a true classic hits station...but supposedly listener comments show that someone is listening....

I agree 100%... Why not sell what you got? Double promote (like red in Lafayette and BR, Diva 92.3 in NOLA,BR,and outlying areas)... During the lite 92.3 days, they were selling boat loads in the triparish area (Houma,thibodaux) but now? they are like 104...Only New Orleans and that's why we got two Divas that will both fail if they come into frutation...

I'm just wondering how they are gonna explain the red (no pun intended) coming from the diva 103 if they want to max profits? Diva 92.3 would have to leave BR completely (off the air) I think to show 103 the good numbers of even Rock 93.7s last days... They will loose half the shares automatically when they flip..

I'm sorry but I don't see how oversatuating your market (with a format that is still trying to be accepted) is gonna help boost profit for the cluster....

RFLA
 
Re: Why Diva?

You bring up a good point about Kiss doing decent in BR. Maybe they should have copied that - a Top 40 rhythmic - and gone at WFMF. It just seems that having the rock solid Top 3 stations in the market would give you more flexibility to let your mediocre stations try to right itself.<P ID="signature">______________
Crescent City Radio Connection
Zephyr Radio</P>
 
Re: Why Diva?

> You bring up a good point about Kiss doing decent in BR.
> Maybe they should have copied that - a Top 40 rhythmic - and
> gone at WFMF.
>

I think the CHR/Rhythemic market is taken care of pretty good with the 2 rimshots into BR.... Introducing another would just bring down all 3 right now... If one would leave, It would be a great market to pounce...That's if it's still there then..

It just seems that having the rock solid Top
> 3 stations in the market would give you more flexibility to
> let your mediocre stations try to right itself.

CC hasn't gotten it's properties in NOLA at the bottom to right themselves yet (and they own 1-2-3 in NOLA) ..Citadel won't be any different.

RFLA
 
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