Taking On Satellite Radio
TMO Puts New Spin On Old Medium
Dave Gil de Rubio 09/15/2005 12:04 am
Tired of endless DJ chatter on your favorite radio station? Are commercial blocks cutting into your tune time more than you'd like?
Thanks to FM Channel Casting, a new programming format copyrighted by The Morey Organization (parent company of the Long Island Press), the days of on-air jock talk and 10-minute advertisements have come to an end—at least on the three stations owned by TMO: WLIR-FM 107.1, WBON-FM 98.5 and WDRE-FM 105.3.
FM Channel Casting features brandcasting in place of commercials, whereby advertisers sponsor 60 minutes of ad-free music in exchange for four shout-outs to listeners, of 15 to 30 seconds each. Advertising costs will be reasonable, from $100 to $500 per one-hour sponsorship. Ultimately, corporations and Average Joes alike can buy a 60-minute spot for the same price they'd pay for a 30- or 60-second commercial on traditional FM radio.
The new format yields four or five more songs per hour, says Program Director Harlan Friedman. "The listener has the luxury of not having to jump around the dial looking for more music during long commercial breaks," he says.
Because TMO's new radio format uses existing airwaves to broadcast a signal, listeners get the advantages of satellite radio without having to lay out cash for new equipment and subscription fees.
"Everyone already has a radio, and what you end up listening to is free and doesn't involve any extra costs," says Gina DeGregorio, TMO spokesperson. "We want the listener to be able to turn on the radio and leave it on the same station."
In keeping with the new offering, the names and music formats of TMO radio stations will be tweaked. What was formerly 107.1 FM will now be FM Channel 107: NeoBreeze, an AC/Chill hybrid format featuring artists such as Jeff Buckley, Maxwell and Norah Jones. WBON 98.5 FM becomes FM Channel 98: Long Island Rock (Beatles, Tom Petty, U2), and WDRE 105.3 FM morphs into FM Channel 105: Party Hits (Madonna, Mariah Carey, Green Day).
For more information on FM Channel Casting, visit www.fmchannelcast.com.
TMO Puts New Spin On Old Medium
Dave Gil de Rubio 09/15/2005 12:04 am
Tired of endless DJ chatter on your favorite radio station? Are commercial blocks cutting into your tune time more than you'd like?
Thanks to FM Channel Casting, a new programming format copyrighted by The Morey Organization (parent company of the Long Island Press), the days of on-air jock talk and 10-minute advertisements have come to an end—at least on the three stations owned by TMO: WLIR-FM 107.1, WBON-FM 98.5 and WDRE-FM 105.3.
FM Channel Casting features brandcasting in place of commercials, whereby advertisers sponsor 60 minutes of ad-free music in exchange for four shout-outs to listeners, of 15 to 30 seconds each. Advertising costs will be reasonable, from $100 to $500 per one-hour sponsorship. Ultimately, corporations and Average Joes alike can buy a 60-minute spot for the same price they'd pay for a 30- or 60-second commercial on traditional FM radio.
The new format yields four or five more songs per hour, says Program Director Harlan Friedman. "The listener has the luxury of not having to jump around the dial looking for more music during long commercial breaks," he says.
Because TMO's new radio format uses existing airwaves to broadcast a signal, listeners get the advantages of satellite radio without having to lay out cash for new equipment and subscription fees.
"Everyone already has a radio, and what you end up listening to is free and doesn't involve any extra costs," says Gina DeGregorio, TMO spokesperson. "We want the listener to be able to turn on the radio and leave it on the same station."
In keeping with the new offering, the names and music formats of TMO radio stations will be tweaked. What was formerly 107.1 FM will now be FM Channel 107: NeoBreeze, an AC/Chill hybrid format featuring artists such as Jeff Buckley, Maxwell and Norah Jones. WBON 98.5 FM becomes FM Channel 98: Long Island Rock (Beatles, Tom Petty, U2), and WDRE 105.3 FM morphs into FM Channel 105: Party Hits (Madonna, Mariah Carey, Green Day).
For more information on FM Channel Casting, visit www.fmchannelcast.com.