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From Long Island Press

Taking On Satellite Radio
TMO Puts New Spin On Old Medium
Dave Gil de Rubio 09/15/2005 12:04 am

Tired of endless DJ chatter on your favorite radio station? Are commercial blocks cutting into your tune time more than you'd like?

Thanks to FM Channel Casting, a new programming format copyrighted by The Morey Organization (parent company of the Long Island Press), the days of on-air jock talk and 10-minute advertisements have come to an end—at least on the three stations owned by TMO: WLIR-FM 107.1, WBON-FM 98.5 and WDRE-FM 105.3.

FM Channel Casting features brandcasting in place of commercials, whereby advertisers sponsor 60 minutes of ad-free music in exchange for four shout-outs to listeners, of 15 to 30 seconds each. Advertising costs will be reasonable, from $100 to $500 per one-hour sponsorship. Ultimately, corporations and Average Joes alike can buy a 60-minute spot for the same price they'd pay for a 30- or 60-second commercial on traditional FM radio.

The new format yields four or five more songs per hour, says Program Director Harlan Friedman. "The listener has the luxury of not having to jump around the dial looking for more music during long commercial breaks," he says.

Because TMO's new radio format uses existing airwaves to broadcast a signal, listeners get the advantages of satellite radio without having to lay out cash for new equipment and subscription fees.

"Everyone already has a radio, and what you end up listening to is free and doesn't involve any extra costs," says Gina DeGregorio, TMO spokesperson. "We want the listener to be able to turn on the radio and leave it on the same station."

In keeping with the new offering, the names and music formats of TMO radio stations will be tweaked. What was formerly 107.1 FM will now be FM Channel 107: NeoBreeze, an AC/Chill hybrid format featuring artists such as Jeff Buckley, Maxwell and Norah Jones. WBON 98.5 FM becomes FM Channel 98: Long Island Rock (Beatles, Tom Petty, U2), and WDRE 105.3 FM morphs into FM Channel 105: Party Hits (Madonna, Mariah Carey, Green Day).

For more information on FM Channel Casting, visit www.fmchannelcast.com.
 
This should tell you ALL you need to know about this article.

Thanks to FM Channel Casting, a new programming format copyrighted by The Morey Organization (parent company of the Long Island Press),
 
> This should tell you ALL you need to know about this
> article.
>
> Thanks to FM Channel Casting, a new programming format
> copyrighted by The Morey Organization (parent company of the
> Long Island Press),
>
Yes, That’s why I thought it was relevant. This is TMO's viewpoint on the direction they are taking.
 
> Taking On Satellite Radio
> TMO Puts New Spin On Old Medium
> Dave Gil de Rubio 09/15/2005 12:04 am
>
> Tired of endless DJ chatter on your favorite radio station?
> Are commercial blocks cutting into your tune time more than
> you'd like?
>
> Thanks to FM Channel Casting, a new programming format
> copyrighted by The Morey Organization (parent company of the
> Long Island Press), the days of on-air jock talk and
> 10-minute advertisements have come to an end—at least on the
> three stations owned by TMO: WLIR-FM 107.1, WBON-FM 98.5 and
> WDRE-FM 105.3.
>
> FM Channel Casting features brandcasting in place of
> commercials, whereby advertisers sponsor 60 minutes of
> ad-free music in exchange for four shout-outs to listeners,
> of 15 to 30 seconds each. Advertising costs will be
> reasonable, from $100 to $500 per one-hour sponsorship.
> Ultimately, corporations and Average Joes alike can buy a
> 60-minute spot for the same price they'd pay for a 30- or
> 60-second commercial on traditional FM radio.
>
> The new format yields four or five more songs per hour, says
> Program Director Harlan Friedman. "The listener has the
> luxury of not having to jump around the dial looking for
> more music during long commercial breaks," he says.
>
> Because TMO's new radio format uses existing airwaves to
> broadcast a signal, listeners get the advantages of
> satellite radio without having to lay out cash for new
> equipment and subscription fees.
>
> "Everyone already has a radio, and what you end up listening
> to is free and doesn't involve any extra costs," says Gina
> DeGregorio, TMO spokesperson. "We want the listener to be
> able to turn on the radio and leave it on the same station."
>
>
> In keeping with the new offering, the names and music
> formats of TMO radio stations will be tweaked. What was
> formerly 107.1 FM will now be FM Channel 107: NeoBreeze, an
> AC/Chill hybrid format featuring artists such as Jeff
> Buckley, Maxwell and Norah Jones. WBON 98.5 FM becomes FM
> Channel 98: Long Island Rock (Beatles, Tom Petty, U2), and
> WDRE 105.3 FM morphs into FM Channel 105: Party Hits
> (Madonna, Mariah Carey, Green Day).
>
> For more information on FM Channel Casting, visit
> www.fmchannelcast.com.
>

I don't get how this company runs. They have a website (www.fmchannelcast.com), BUT IT'S "UNDER CONSTRUCTION!" That was a stupid move - if you're going to launch a new product or concept, at least have the website up, ESPECIALLY if you're going to market it..
 
> Thanks to FM Channel Casting, a new programming format
> copyrighted by The Morey Organization (parent company of the
> Long Island Press), the days of on-air jock talk and
> 10-minute advertisements have come to an end—at least on the
> three stations owned by TMO: WLIR-FM 107.1, WBON-FM 98.5 and
> WDRE-FM 105.3.

Someone really needs to inform Morey's legal department (do they have a legal department?) that you can't copyright a radio format.

I'm really disappointed in Neo-Breeze. I thought it was going to be "chill" music and it ends up being an unfocused mess of Celine Dion and random Standards. I bet WLNG is shaking in their boots [sarcasm].

That means the only good thing to come out of this is the sponsored hour idea, which does give a nice alternative for listeners and advertisers, but More could have done that without instituting the bland, jockless formats.

TMO loves talking about how this is going to revolutionize radio, and compete against all the new technology. What they fail to mention is that they WERE effectively competing with new technology, all the way up till 2002. WLIR was one of the most listened to stations on the internet before TMO pulled the stream to cut costs. Party probably would have been up there too if they had ever had a reliable stream. Internet listeners had an entire world of audio to choose from, and they were still picking the classic personalities and cutting edge music of WLIR, even with commercials.

That should tell you something about what wins in this era of audio overload: You need to stand out. XM wins because of its variety and no-rules attitude. The iPod wins because because of its style and interface. Morey's ChannelCasting excels at nothing, except being free, and it will fade into the background. WLIR was Morey's unique product, and over the past 3 years, it was squandered and eventually obliterated.
 
Slinky comments:

> Someone really needs to inform Morey's legal department (do
> they have a legal department?) that you can't copyright a
> radio format.

But Morey could register "FM Channel Casting" as a trademark.

"FM Channel Casting(R), a Registered Trademark of the Morey Organization".
 
> That means the only good thing to come out of this is the
> sponsored hour idea, which does give a nice alternative for
> listeners and advertisers, but Morey could have done that
> without instituting the bland, jockless formats.

Agreed!


> WLIR was one
> of the most listened to stations on the internet before TMO
> pulled the stream to cut costs. Party probably would have
> been up there too if they had ever had a reliable stream.
> Internet listeners had an entire world of audio to choose
> from, and they were still picking the classic personalities
> and cutting edge music of WLIR, even with commercials.

Yes, I was one of those who has three SIRIUS accounts and chose to listen to the LIR stream at work, home (and when the stream was 64KBPS, I recorded it and played it in the car. SIRIUS was always the second choice and rarely used.
 
I hate 105.3 now, BRING THE REAL PARTY 105 BACK

I probably won't even try to hear what garbage is on 105.3 next time the tropo hits. I used to listen to Party 105.3 every time the tropo brought it in here in New Jersey, since they were the best dance station in the area. Now, there's no point for me to listen to WDRE 105.3 since that format is available on so many local stations. I wish they would keep the same music as the old Party 105, but implement the new channel-casting format, because a commercial free terrestrial dance station would rock!<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471</P>
 
Re: I hate 105.3 now, BRING THE REAL PARTY 105 BACK

> I probably won't even try to hear what garbage is on 105.3
> next time the tropo hits. I used to listen to Party 105.3
> every time the tropo brought it in here in New Jersey, since
> they were the best dance station in the area. Now, there's
> no point for me to listen to WDRE 105.3 since that format is
> available on so many local stations. I wish they would keep
> the same music as the old Party 105, but implement the new
> channel-casting format, because a commercial free
> terrestrial dance station would rock!

I listened to the new formats on the way home from work traveling from Westhampton to Medford. I wasn't impressed with the music. The Bone was playing Mix/Hot AC, Party was danceable CHR hits like you would hear on BLI and any Oldies station and WLIR was rather eclectic and AOR.

The one thing they all had in common was terrible audio. Scratchy, somewhat distorted unlistenable audio.

The brief sponsor breaks were interupted by the louder intros to songs.

Transitions were choppy like a switch being thrown.

The future of radio? Mr Peabody and Sherman, call the Wayback machine. I like radio's past.

Sirius and XM have no worries!
 
Re: I hate 105.3 now, BRING THE REAL PARTY 105 BACK

> > I probably won't even try to hear what garbage is on 105.3
>
> > next time the tropo hits. I used to listen to Party 105.3
> > every time the tropo brought it in here in New Jersey,
> since
> > they were the best dance station in the area. Now, there's
>
> > no point for me to listen to WDRE 105.3 since that format
> is
> > available on so many local stations. I wish they would
> keep
> > the same music as the old Party 105, but implement the new
>
> > channel-casting format, because a commercial free
> > terrestrial dance station would rock!
>
> I listened to the new formats on the way home from work
> traveling from Westhampton to Medford. I wasn't impressed
> with the music. The Bone was playing Mix/Hot AC, Party was
> danceable CHR hits like you would hear on BLI and any Oldies
> station and WLIR was rather eclectic and AOR.
>
> The one thing they all had in common was terrible audio.
> Scratchy, somewhat distorted unlistenable audio.
>
> The brief sponsor breaks were interupted by the louder
> intros to songs.
>
> Transitions were choppy like a switch being thrown.
>
> The future of radio? Mr Peabody and Sherman, call the
> Wayback machine. I like radio's past.
>
> Sirius and XM have no worries!
>

I've heard the format too driving through Connecticut. What can I say.....

We are in a new era folks. As recent as 12 years ago, we totally depended on radio to get new music information. Now in the age where the Internet rules all on music, satellite radios, and iPods, the reality is as tragic as it is to lose a station like Party 105, it's not as if we are lost without it.

You can visit the charts of European stations or DJ playlists for music info. You can go to the legal (and illegal if you have no other choice) downloading sources. You can load them to your iPod...you can burn CD's. If you want to spend the money and purchase satellite radio, there you go. Or you can listen to the many MANY Internet streams out there playing dance music.

I guess what I am saying here is...dance fans, we DON'T need terrestrial radio anymore! Not for dance music anyway. Terrestrial radio does still serve a purpose for local news, sports, weather and those formats (such as Latin and R&B/Hip-Hop) for 1) those with limited funds to spend money on the technologies out there and 2) those that are on the older demographics that want nothing to do with the new technology.

Unfortunately this is the way TMO wants to go now. Nothing we can do about that. And unlike 12 years ago, there really isn't a need to get a coalition going to push for a Party 105.3 type station to come back.

Just embrace the new technologies and time to abandon conventional radio.

TONY SANTIAGO
 
Re: I hate 105.3 now, BRING THE REAL PARTY 105 BACK

> > > I probably won't even try to hear what garbage is on
> 105.3
> >
> > > next time the tropo hits. I used to listen to Party
> 105.3
> > > every time the tropo brought it in here in New Jersey,
> > since
> > > they were the best dance station in the area. Now,
> there's
> >
> > > no point for me to listen to WDRE 105.3 since that
> format
> > is
> > > available on so many local stations. I wish they would
> > keep
> > > the same music as the old Party 105, but implement the
> new
> >
> > > channel-casting format, because a commercial free
> > > terrestrial dance station would rock!
> >
> > I listened to the new formats on the way home from work
> > traveling from Westhampton to Medford. I wasn't impressed
>
> > with the music. The Bone was playing Mix/Hot AC, Party
> was
> > danceable CHR hits like you would hear on BLI and any
> Oldies
> > station and WLIR was rather eclectic and AOR.
> >
> > The one thing they all had in common was terrible audio.
> > Scratchy, somewhat distorted unlistenable audio.
> >
> > The brief sponsor breaks were interupted by the louder
> > intros to songs.
> >
> > Transitions were choppy like a switch being thrown.
> >
> > The future of radio? Mr Peabody and Sherman, call the
> > Wayback machine. I like radio's past.
> >
> > Sirius and XM have no worries!
> >
>
> I've heard the format too driving through Connecticut. What
> can I say.....
>
> We are in a new era folks. As recent as 12 years ago, we
> totally depended on radio to get new music information. Now
> in the age where the Internet rules all on music, satellite
> radios, and iPods, the reality is as tragic as it is to lose
> a station like Party 105, it's not as if we are lost without
> it.
>
> You can visit the charts of European stations or DJ
> playlists for music info. You can go to the legal (and
> illegal if you have no other choice) downloading sources.
> You can load them to your iPod...you can burn CD's. If you
> want to spend the money and purchase satellite radio, there
> you go. Or you can listen to the many MANY Internet streams
> out there playing dance music.
>
> I guess what I am saying here is...dance fans, we DON'T need
> terrestrial radio anymore! Not for dance music anyway.
> Terrestrial radio does still serve a purpose for local news,
> sports, weather and those formats (such as Latin and
> R&B/Hip-Hop) for 1) those with limited funds to spend money
> on the technologies out there and 2) those that are on the
> older demographics that want nothing to do with the new
> technology.
>
> Unfortunately this is the way TMO wants to go now. Nothing
> we can do about that. And unlike 12 years ago, there really
> isn't a need to get a coalition going to push for a Party
> 105.3 type station to come back.
>
> Just embrace the new technologies and time to abandon
> conventional radio.
>
> TONY SANTIAGO
>
I remember when Party 105 first came out. They were Unique in there own way. 1998, they were unlike anything i have ever heard before and i quickly grew to love the station. I listened to it everywhere, i loved the mornings with continuous music. What i really loved about it was of the hip hop they played wasn't played on other stations and even hip hop stations such as artist A+. I loved the sweeper which would say "Club Cut" that usually meant you would hear a song that was hot in the club and not often heard on the radio. That to me was the heart and soul and the beat of Long Island. What has happened to the beat of Long Island? I'll admit that recently they have been playing alot of dance but alot of repetative songs come up, in the beginning not much in the way of repeats.
 
Embracing new technology is not always that simple

> Just embrace the new technologies and time to abandon
> conventional radio.
>
> TONY SANTIAGO

Embracing new technologies may not be as easy as we'd all like.

Problem 1...
Reluctantly, I went shopping for a Sirus system last weekend. While I was shopping I learned that Hockey is going to XM. Football, I believe, is on Sirius. I asked the salesperson at PC Richard a few questions about the two systems, but as it turned out, he knew less than I did. So I'm holding off on that purchase while I decide which programs are more important to me, since I can't have both.

Problem 2...
Last week I purchased a Samsung YH920 MP3 player. Turns out it does not yet support "Napster to Go service", and a firmware update is 'coming soon.' So even though my MP3 player is branded Napster, I have to hold off on buying that service until the MP3 player I purchased is upgraded. Further, my Samsung is not recognized by either the Napster software or Windows Media player, so for now, moving music from my PC to the MP3 player is a cumbersome process.

So...we may need to learn to embrace the new technologies, but IMHO, there are still any number of issues yet to be worked out. And PS, lets not forget that conventional radio was free. Now I get to pay for more headaches.
 
Re: Embracing new technology is not always that simple

> > Just embrace the new technologies and time to abandon
> > conventional radio.
> >
> > TONY SANTIAGO
>
> Embracing new technologies may not be as easy as we'd all
> like.
>
> Problem 1...
> Reluctantly, I went shopping for a Sirus system last
> weekend. While I was shopping I learned that Hockey is going
> to XM. Football, I believe, is on Sirius. I asked the
> salesperson at PC Richard a few questions about the two
> systems, but as it turned out, he knew less than I did. So
> I'm holding off on that purchase while I decide which
> programs are more important to me, since I can't have both.
>
>
> Problem 2...
> Last week I purchased a Samsung YH920 MP3 player. Turns out
> it does not yet support "Napster to Go service", and a
> firmware update is 'coming soon.' So even though my MP3
> player is branded Napster, I have to hold off an buying that
> service until the MP3 player I purchased is upgraded.
> Further, my Samsung is not recognized by either the Napster
> software or Windows Media player, so for now, moving music
> from my PC to the MP3 player is a cumbersome process.
>
> So...we may need to learn to embrace the new technologies,
> but IMHO, there are still any number of issues yet to be
> worked out. And PS, lets not forget that conventional radio
> was free. Now I get to pay for more headaches.
>

Yeah, I agree there are still plenty of "quirks" out there. Though when you think about what had always been "free"...you still had to buy a radio to get the conventional stations. Plus with music, even if you tape recorded songs off the radio, you still had to buy the tape.

It's now these companies fighting for their piece of the pie with the technology..same way Beta and VHS fought for the video cassette recorders. I guess waiting it out for now is the best way to go since ONE of these companies will end up being the dominant player.
 
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