Interest in HD Radio is down among programmers:
http://www.radio-info.com/content/column.php?rcID=34
http://www.radio-info.com/content/column.php?rcID=34
Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money. Like when I programmed a successful FM station, and was suddenly told I had to program the AM talk station too...for no more bread. I felt so guilty giving short shrift to the AM that I actually lost sleep about it, but the FM MADE MONEY, the AM which had just switched formats from gospel didn't. I knew it had potential. I also knew that potential wasn't going to be developed until someone was hired whose PRIMARY job was to develop it.
If I programmed an FM station, and was suddenly saddled with "extra formats" for the HD2, HD3 channels, my priority would be the station with an actual audience. DUH! The problem (as usual) is management, NOT the programmers.
Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money. Like when I programmed a successful FM station, and was suddenly told I had to program the AM talk station too...for no more bread. I felt so guilty giving short shrift to the AM that I actually lost sleep about it, but the FM MADE MONEY, the AM which had just switched formats from gospel didn't. I knew it had potential. I also knew that potential wasn't going to be developed until someone was hired whose PRIMARY job was to develop it.
If I programmed an FM station, and was suddenly saddled with "extra formats" for the HD2, HD3 channels, my priority would be the station with an actual audience. DUH! The problem (as usual) is management, NOT the programmers.
Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money.
700WLW said:Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money.
So, why all the hype about the HD channels - see, they are just as lousy, as the main analog channels, except for WLW AM and WABC's AM Saturday Night Oldies.
EasyPeazy said:700WLW said:Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money.
So, why all the hype about the HD channels - see, they are just as lousy, as the main analog channels, except for WLW AM and WABC's AM Saturday Night Oldies.
Trying to have a productive conversation with you is very difficult sometimes. You just don't seem to get anything.
Let me see if I can break it down for you.
You're a computer programmer. Suppose you're working on one program. Your boss comes to you and says you will now be responsible for developing a second program. You'll be putting in more hours but your pay will not increase at all.
How excited would you be about that? It might cut into your anti-HD time.
For these PDs it cuts into their time with their wives, girlfriends, kids, etc.
Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money. Like when I programmed a successful FM station, and was suddenly told I had to program the AM talk station too...for no more bread. I felt so guilty giving short shrift to the AM that I actually lost sleep about it, but the FM MADE MONEY, the AM which had just switched formats from gospel didn't. I knew it had potential. I also knew that potential wasn't going to be developed until someone was hired whose PRIMARY job was to develop it.
If I programmed an FM station, and was suddenly saddled with "extra formats" for the HD2, HD3 channels, my priority would be the station with an actual audience. DUH! The problem (as usual) is management, NOT the programmers.
Mike Walker said:In rural areas in particular, MANY popular formats are completely missing in action (anybody heard a real oldies station lately..
EasyPeazy said:700WLW said:Mike Walker said:My guess would be the difference is largely that these programmers now have had their fill of having to program two or three "streams"...twice as much work, for no more money.
So, why all the hype about the HD channels - see, they are just as lousy, as the main analog channels, except for WLW AM and WABC's AM Saturday Night Oldies.
Trying to have a productive conversation with you is very difficult sometimes. You just don't seem to get anything.
Let me see if I can break it down for you.
You're a computer programmer. Suppose you're working on one program. Your boss comes to you and says you will now be responsible for developing a second program. You'll be putting in more hours but your pay will not increase at all.
How excited would you be about that? It might cut into your anti-HD time.
For these PDs it cuts into their time with their wives, girlfriends, kids, etc.
Cal Stymes said:EasyPeazy, it's not worth it. Don't bother trying to figure him out. You can't.
All of what is discussed here (when we aren't being inundated with mindless pointers to blogs and other opinion pieces) is completely beyond this individual's comprehension.
Mike Walker said:SO there is no problem of missing formats because 700 "listens to WABC's Saturday Night Oldies". Correct me if I'm wrong...but that comes on (I'm guessing) Saturday night, right? What if I want oldies on Monday morning? Or Thursday afternoon? A show does not a format make!
I like to read mystern novels. A short story is a nice quick read, but not exactly a replacement (for a good, BOOK LENGTH mystery).
Mike Walker said:Well dbdigital, that would be A good use for HD2 and HD3 channels (community radio), but certainly isn't the 'only' good use. Geez, everybody thinks THEIR perceived defecit is "the only good use".
In rural areas in particular, MANY popular formats are completely missing in action (anybody heard a real oldies station lately, even in big cities?) If programmed PROPERLY, by someone whose job it is to produce something original and appealing, then there is tremendous potential. Even if they just "pipe in" a format from satellite, that's fine IF it's something not already available in the marketplace. There are as many different uses for HD2 and HD3 streams as there are markets. Some stations SHOULD forget extra streams, and be content to transmit a much higher fidelity version of their main signal. Classical stations, and those broadcasting other "fine arts formats" should be among them.
Mike Walker said:Carry the local ballgames...even on "big city" stations. Carry the city council and school board meetings. Have "public access" times, when people can talk about whatever they want. There are many uses!