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From R&R

B

BamaMedia

Guest
I guess it will be Spanish very soon. It was about time for Issasi to buy his first one... Que pasa is LMA'ing how many now... 5-6?


North Carolina
WYSR-AM/High Point (Greensboro)
PRICE: $780,000
TERMS: Asset sale for cash
BUYER: Latino Communications LLC, headed by President Jose A Isasi. Phone: 336-399-8478. It owns no other stations.
SELLER: Eastern Broadcasting Group Inc., headed by President Michael Sbuttoni. Phone: 518-439-3982
FREQUENCY: 1590 kHz
POWER: 1kw day/14 watts night
FORMAT: Sports
BROKER: Ted Gray
COMMENT: The total amount of the purchase price is payable in cash at closing and includes a $39,000 escrow deposit.
 
> I guess it will be Spanish very soon. It was about time for
> Issasi to buy his first one... Que pasa is LMA'ing how many
> now... 5-6?
>
>
> North Carolina
> WYSR-AM/High Point (Greensboro)
> PRICE: $780,000
> TERMS: Asset sale for cash
> BUYER: Latino Communications LLC, headed by President
> Jose A Isasi. Phone: 336-399-8478. It owns no other
> stations.
> SELLER: Eastern Broadcasting Group Inc., headed by
> President Michael Sbuttoni. Phone: 518-439-3982
> FREQUENCY: 1590 kHz
> POWER: 1kw day/14 watts night
> FORMAT: Sports
> BROKER: Ted Gray
> COMMENT: The total amount of the purchase price is
> payable in cash at closing and includes a $39,000 escrow
> deposit.

Not surprising, although I'll be amazed if Spanish lasts on WYSR. That signal is a total piece of trash. Never once have I ever been able to pull it in from northern High Point.<P ID="signature">______________
"Congratulations to Britney Spears and Kevin Federline, they had a baby yesterday. Spears said he sleeps 18 hours a day and so does the baby.
-- Conan O'Brien
http://theradioblog.blogspot.com</P>
 
>
> Not surprising, although I'll be amazed if Spanish lasts on
> WYSR. That signal is a total piece of trash. Never once
> have I ever been able to pull it in from northern High
> Point.
>

I guess that would be dependent on where the latin population lives in the Triad... I don't know Greensboro all that well, so I can't say. But if the signal covers an area where very few spanish-speaking people live, (at only 1000 watts, it'd have to be in just the right spot) then I'd be inclined to agree that the format wouldn't be around for long.
 
I have no issues getting their signal in northern greensboro


> Not surprising, although I'll be amazed if Spanish lasts on
> WYSR. That signal is a total piece of trash. Never once
> have I ever been able to pull it in from northern High
> Point.
>
 
They need 1500 WSMX...

Most of the Triad's spanish speaking population lives in Winston-Salem which is around 10% Hispanic. Greensboro is around 4% Hispanic. The Hispanic population is concentrated in the South, Eastern and Northern sections of Winston-Salem. Surry and Yadkin counties also have large Hispanic populations. Que Pasa Media is headquarted in eastern Winston-Salem's Waughtown District, which is the most Hispanic district in the Triad. A tower around downtown near 52 would be ideal. I think 1500 WSMX is silent? That's the signal they need and it's to the east with strong signal over the most hispanic sections of Winston-Salem, which are also the most hispanic sections of the Triad. 1590 does have problems and is weak where it needs to be strong for this audience.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
Re: They need 1500 WSMX...

> Most of the Triad's spanish speaking population lives in
> Winston-Salem which is around 10% Hispanic. Greensboro is
> around 4% Hispanic. The Hispanic population is concentrated
> in the South, Eastern and Northern sections of
> Winston-Salem. Surry and Yadkin counties also have large
> Hispanic populations. Que Pasa Media is headquarted in
> eastern Winston-Salem's Waughtown District, which is the
> most Hispanic district in the Triad.



A tower around downtown
> near 52 would be ideal. I think 1500 WSMX is silent? That's
> the signal they need and it's to the east with strong signal
> over the most hispanic sections of Winston-Salem, which are
> also the most hispanic sections of the Triad.

WSMX is being in a legal dispute for the past 5 years. They are broadcasting without an antenna since the studios and tower burned years ago. You can listen to the station at their parking lot. I don't see any changes on the licence of SMX any time soon. I do beleive that the price for YSR was too high. The signal because of the frequency is very marginal.



1590 does have
> problems and is weak where it needs to be strong for this
> audience.
>
 
> I have no issues getting their signal in northern greensboro

Honestly? What do you have, a 20-foot-square AM loop antenna? :) I dunno... like I say, I've never been able to pick it up, and I use a pretty decent homemade loop antenna myself. Couldn't tell you why the difference is there. Dead spot, maybe?

Post 973 dedicated to 97.3 WFLC, Miami.<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
Re: They need 1500 WSMX...

> They are broadcasting without an antenna since the studios and
> tower burned years ago.

Ooh... that can't be good for the TX.

Post 975 dedicated to WJIM-FM, Lansing.<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
Re: They need 1500 WSMX...

I wouldn't say MOST of the Triad's Hispanic population is in Winston at all. Alamance Co. has a big chunk, as does Randolph Co. I'd put Hispanic programming on an FM signal in a HEARTBEAT if I had a company. It would be an instant top 10 station. Probably closer to top 5. That is a HUGE section of the market with real buying power that is being terribly underserved on the radio dial. Why are all these stores popping up catering to HIspanics??? Because they are wanting products that remind them of home. Same with radio. The 1st company to step up and do it will make some serious cash.




> Most of the Triad's spanish speaking population lives in
> Winston-Salem which is around 10% Hispanic. Greensboro is
> around 4% Hispanic. The Hispanic population is concentrated
> in the South, Eastern and Northern sections of
> Winston-Salem. Surry and Yadkin counties also have large
> Hispanic populations. Que Pasa Media is headquarted in
> eastern Winston-Salem's Waughtown District, which is the
> most Hispanic district in the Triad. A tower around downtown
> near 52 would be ideal. I think 1500 WSMX is silent? That's
> the signal they need and it's to the east with strong signal
> over the most hispanic sections of Winston-Salem, which are
> also the most hispanic sections of the Triad. 1590 does have
> problems and is weak where it needs to be strong for this
> audience.
>
 
Re: They need 1500 WSMX...

> Most of the Triad's spanish speaking population lives in
> Winston-Salem which is around 10% Hispanic. Greensboro is
> around 4% Hispanic. The Hispanic population is concentrated
> in the South, Eastern and Northern sections of
> Winston-Salem. Surry and Yadkin counties also have large
> Hispanic populations. Que Pasa Media is headquarted in
> eastern Winston-Salem's Waughtown District, which is the
> most Hispanic district in the Triad. A tower around downtown
> near 52 would be ideal. I think 1500 WSMX is silent? That's
> the signal they need and it's to the east with strong signal
> over the most hispanic sections of Winston-Salem, which are
> also the most hispanic sections of the Triad. 1590 does have
> problems and is weak where it needs to be strong for this
> audience.
>

Sounds like SMX might have been a better option... maybe a simulcast on both signals would be the ideal thing to do, but reading down in the thread, it sounds like SMX has some bigtime issues, so obviously that wasn't an option. When you're trying to cover a big metro area like the Triad, FM would be the ideal way to go... but a price tag comes along with that. I don't follow what happens in the world of hispanic radio at all, but you have a sizeable latin population that's not being served, so here's an opportunity for someone to be the first and only one on the map. As an example, look at La Ley over on the other side of Raleigh - the signal doesn't do so hot in Raleigh proper and it covers a lot of small eastern NC communities, but for the past couple of years they've gotten respectable numbers and they have a loyal audience... if I'm not mistaken, the station is cash flow positive as well. A problem that may occur for 1590 is that someone with a bigger signal may catch an idea and eventually make the flip and then there goes their audience. Who's to say when that will happen, but it's probably a matter of time.

Off topic for Mr Winston, noticed your sig says winstonsalemskyscrapers.com... is that your site? I remember checking it out a couple of years ago, nice work. :)
 
Viva 94.5

There was a rumor that 94.5 was flipping to Regional Mexican or a Spanish CHR type format? I like that idea. You will find that both Winston-Salem and Forsyth County have a very large lead over the other Triad cities and counties in Hispanic population. If you're going with one small AM, you're better off reaching that audience. It's also concentrated in north, east and south Winston-Salem, so you wouldn't need much power to reach it. There's also a chance to pick-up a few listeners to the east. WSMX also reaches the airport area and High Point, which is very good. You can establish a signal covering the larger and faster growing hispanic population in Winston-Salem and then look for a good deal in eastern Greensboro, operating from their current Waughtown location. I do agree FM is really the only way to go. However if you could miss a few counties, Rockingham and Stokes are among the three lowest in hispanic population. WIST wouldn't work, since much of Winston-Salem and Greensboro would be lost to WBRF. I wouldn't go with WTHZ, since their eastern Greensboro, Ashboro and Burlington coverage is bad. It looks like 94.5 The Beat is the best option and Clear Channel has an excellent CHR format called Viva. It sounds good here in Atlanta, but the playlist is very small. It's a good top 5 performer. Again, I'm surprised we aren't talking bout Viva 94.5! 94.5 does have signal problems though, but it's good enough to cover most of the spanish speaking population in the Triad and test a new format for FM.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
Re: They need 1500 WSMX...

Yeah, I remember the fire at WSMX, but that was years ago. I thought that was cleared up by now and they were just trying to hold on to the license? I also thought the towers were still there? It looks like it would be easy to buy this at a good price and a spanish language format would work best.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
Re: They need 1500 WSMX...

> Off topic for Mr Winston, noticed your sig says
> winstonsalemskyscrapers.com... is that your site? I
> remember checking it out a couple of years ago, nice work.
> :)


If you haven't seen it lately, you may want to see it again. It's five times larger than it was a year ago. Now you can find your neighborhood and learn about houses in the city. Also several buildings were added a few months ago. There are also several airchecks dating back to the 1970's I'm sure most visitors don't know about.

This one seems to be the most popular.

http://winstonsalemskyscrapers.com/RA987.html

<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
 
Re: They need 1500 WSMX...

Mr. Winston:

Again, totally off topic, but I just took a look at your website, and enjoyed it. I wish we had a site like that for all the major NC cities!


-TheBroker
 
Re: They need 1500 WSMX...

> Mr. Winston:
>
> Again, totally off topic, but I just took a look at your
> website, and enjoyed it. I wish we had a site like that for
> all the major NC cities!
>
>
> -TheBroker
>
My friend you can't say too much... I just saw your re-designed webpage. It looks good.
 
Re: They need 1500 WSMX...

> I wouldn't say MOST of the Triad's Hispanic population is in
> Winston at all. Alamance Co. has a big chunk, as does
> Randolph Co. I'd put Hispanic programming on an FM signal in
> a HEARTBEAT if I had a company. It would be an instant top
> 10 station. Probably closer to top 5. That is a HUGE section
> of the market with real buying power that is being terribly
> underserved on the radio dial. Why are all these stores
> popping up catering to HIspanics??? Because they are wanting
> products that remind them of home. Same with radio. The 1st
> company to step up and do it will make some serious cash.


I agree with this statement 100%. If there was an FM signal covering the Triad could almost kill the two am's (que pasa & Movidita). There was talk about a year ago that Curtis will move the Spanish programming (La Ley) from Raleigh to Burlington, trying to cover these two major markets with one pole. Look at what happen to Atlanta with Viva...
Also CC I think was considering switching one in this area, I am not sure if is still in their future plans.
 
Re: They need 1500 WSMX...

> My friend you can't say too much... I just saw your
> re-designed webpage. It looks good.


Why thank you! Would you believe I've had twice as many hits just since I did the redesign a couple weeks ago than I had in any other whole month?
 
Re: They need 1500 WSMX...

> > My friend you can't say too much... I just saw your
> > re-designed webpage. It looks good.
>
>
> Why thank you! Would you believe I've had twice as many hits
> just since I did the redesign a couple weeks ago than I had
> in any other whole month?
>

Yes, I meant to say that I did peek and I noticed the redesign... I like the Flash implementation. Now that I recall, a couple of years back I got curious about the Wachovia building (saw it under construction over the years as I passed through town) and did a search and came across the site. I agree with another poster's comment that there should be sites like this for other cities (at least a couple of the other bigger cities like Charlotte, Raleigh, and Greensboro). I'm a casual fan of architecture and skylines, so I love this sort of stuff.

Sorry, didn't mean to stray so far away from the radio topic! :)
 
Re: They need 1500 WSMX...

> > I wouldn't say MOST of the Triad's Hispanic population is
> in
> > Winston at all. Alamance Co. has a big chunk, as does
> > Randolph Co. I'd put Hispanic programming on an FM signal
> in
> > a HEARTBEAT if I had a company. It would be an instant top
>
> > 10 station. Probably closer to top 5. That is a HUGE
> section
> > of the market with real buying power that is being
> terribly
> > underserved on the radio dial. Why are all these stores
> > popping up catering to HIspanics??? Because they are
> wanting
> > products that remind them of home. Same with radio. The
> 1st
> > company to step up and do it will make some serious cash.
>
>
> I agree with this statement 100%. If there was an FM signal
> covering the Triad could almost kill the two am's (que pasa
> & Movidita). There was talk about a year ago that Curtis
> will move the Spanish programming (La Ley) from Raleigh to
> Burlington, trying to cover these two major markets with one
> pole. Look at what happen to Atlanta with Viva...
> Also CC I think was considering switching one in this area,
> I am not sure if is still in their future plans.







I'm pretty sure CC is doin fine with the Beat now. They wouldn't flip the Buzzard IT seems to be beating KRR in everything outside morning drive...Give Simon a lil bit to peak...then fall and see what happens. Is the 80's station still dead set on a move to Charlotte??? The AMs in this market are either heritage and entrenched...or they have terrible market coverage. Put a Regional Mexican or LA Preciosa format on FM and hire people to do it right...and back the money truck up.



>
 
Re: Viva 94.5

> There was a rumor that 94.5 was flipping to Regional Mexican
> or a Spanish CHR type format? I like that idea. You will
> find that both Winston-Salem and Forsyth County have a very
> large lead over the other Triad cities and counties in
> Hispanic population. If you're going with one small AM,
> you're better off reaching that audience. It's also
> concentrated in north, east and south Winston-Salem, so you
> wouldn't need much power to reach it. There's also a chance
> to pick-up a few listeners to the east. WSMX also reaches
> the airport area and High Point, which is very good. You can
> establish a signal covering the larger and faster growing
> hispanic population in Winston-Salem and then look for a
> good deal in eastern Greensboro, operating from their
> current Waughtown location. I do agree FM is really the only
> way to go. However if you could miss a few counties,
> Rockingham and Stokes are among the three lowest in hispanic
> population. WIST wouldn't work, since much of Winston-Salem
> and Greensboro would be lost to WBRF. I wouldn't go with
> WTHZ, since their eastern Greensboro, Ashboro and Burlington
> coverage is bad. It looks like 94.5 The Beat is the best
> option and Clear Channel has an excellent CHR format called
> Viva. It sounds good here in Atlanta, but the playlist is
> very small. It's a good top 5 performer. Again, I'm
> surprised we aren't talking bout Viva 94.5! 94.5 does have
> signal problems though, but it's good enough to cover most
> of the spanish speaking population in the Triad and test a
> new format for FM.







94.5 is doin ok and just what CC envisioned I imagine. Look at the numbers...from fall'03 to summer '05...Jams is down form 8.0 to 6.8....KZL is down 4.5 to 4.1....while the Beat is up 2.7 to 3.7 and growing. If they were gonna flip it, they wouldn't have brought in a PD and a couple of new staffers. The 80's channel would be a good bet. WHTZ has been in the pooper forever. And 101.1. I think it's safe to say this talk experiment has failed...but again, they don't reac THAT well into Forsyth county.
>
 
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