> Radioengineer-
>
> The spectrum management. It is a great multiple source of
> revenue, is it not?
>
> That's the aspect of HD I am interested in. Of course,
> there will be businesses that would not want to buy these
> "spin-offs" if you will. However, they could be
> moneymakers.
Of course,
Today's HD radio provides 3 additional "streams" 1 has to be allocated to mirror the analog signal which is CD quality (FCC law), the 2nd stream has the quality of the current analog FM and you can program whatever the station wants to do with it and add commercials or make it commercial free, or sponsored hour blocks of music, have live jocks or just a hard drive. And the 3rd could be used for a talk format or all news since the quality will equal a good mono internet web stream. Advertisers will find it more appealing that their dollars are directed right to the demo they want. Sales people will have an easier time selling this new bandwidth, that’s my opinion. Of course in the real world of today the advertiser will probably get big discounts for buying the multistream. We need to have radios out there to sell this new wave. Lets face it I only know of 1 other person that has an HD radio in Pittsburgh besides me. In my car I’m using a Panasonic MXE CQ-CB9900U
I still like this radio.
http://www.radiosophy.com (when it becomes available, in September)
I have my HD signal broadcasting, I find it hard to listen to analog FM after listening to WLTJ-HD, in a few weeks or sooner I will have WLTJ-HD-1 streaming. What will be on the stream will be determined by the program director. I’m just carrier and quality
When the analog carrier is phased out in less than 10 years we can capture that part of the spectrum and add another 2 CD quality or 4 FM quality streams on top of what we are already streaming so WLTJ could have 6 to 8 (stations) depending on the allocation of bandwidth per channel
Imagine what the radio dial is going to be like in 10 years if each FM station will have 6 differently programmed channels to do with what they will.