oldiesfan6479 said:
No wonder the SCC has a love affair with left coast feeds in the
winter (Pacific time plus one hour)--they're afraid they'd screw it up
switching transponders twice a year at 2:00 on a Sunday morning.
While Pacific Time plus one hour is far from what the cable networks' programmers intended, it would probably harm viewership more than help it (at least initially) if they were to switch to East Coast feeds in the winter.
Viewers are accustomed to adding an hour once the rest of the country is off DST. Switching to East feeds would result in programs airing two hours earlier than they do in the summer. This may be easy for us TV geeks to comprehend, but it might be too much for the average viewer to understand, especially after so many years of simply adding an hour.
In addition, this "subtract two hours in the winter" mindset would apply only to networks that have dual feeds in the first place; single-feed networks (like CNN, ESPN, etc.) would continue to be "add an hour in the winter". That is definitely way too much for the masses to understand...it's much simpler to stick with "add an hour in the winter" for all cable networks.
Also, with 4 extra weeks of DST now, it means that Phoenix is on Pacific Time for something like 34 out of the 52 weeks of the year. It makes even less sense to switch feeds to account for the remaining 18 weeks.
Of course, the other option is to go East feed year-round. But then you have high-profile shows like TNT's "The Closer" airing way too early (6pm) in the summer. And would FX or Cox really want controversial programs like "Nip/Tuck" or "The Shield" to air at 7pm or 8pm?
With more and more people engaging in time-shifted viewing - whether it's via DVR or video-on-demand - the time that a program initially airs is becoming less relevant (although we are still a long way from the point of irrelevance.) Live sports is the exception, of course...and sports networks have only feed to begin with.
Or if Arizona went to Pacific Time year-round (including the observation of DST), this wouldn't be an issue. The primary argument against DST in Arizona is that the sun would be up too late...but we are already the equivalent of Pacific Daylight Time in the summer, so that wouldn't happen if we went to Pacific Time 24/7/365!