What is the radio environment of the market? Whats the business environment of the market? Thanks in advance...
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Ft Myers/Naples Market
- Thread starter radioman921
- Start date
Radio environment? Mmmmmm, well, the competitive/programming level is pretty high--having been a fairly large market for a couple decades... and the general attractiveness of living in a region where millions of people pay big bucks to vacation. In other words, Fort Myers/Naples is kind of a talent magnet. Good size radio companies... plus a few indies. My guess is that pay may not be quite as good as other markets the same size (the same old Florida problem), but probably isn't bad. Radio revenues took a huge hit when the economy tanked because so much was based on the housing & construction markets. But I recall seeing that radio bucks were back up last year... which leads to your second question.
Business environment? Still pretty rough. They say you can still get some outrageous buys on homes in the market... but don't expect them to appreciate any time in the next 20-to-30 years. But look--it's still a market of a million people, give or take. There's still a lot of money floating around...
Business environment? Still pretty rough. They say you can still get some outrageous buys on homes in the market... but don't expect them to appreciate any time in the next 20-to-30 years. But look--it's still a market of a million people, give or take. There's still a lot of money floating around...
I have come back after being away for 20 years... I am impressed how well radio does here.. TV and Radio seem to have a good "Let's sell media" over "Let's sell MY medium, over yours"..... I get paid very well to work at a 'Listener Supported - Business Underwriten' Non-Com.... I get paid more than about 2/3rds of the commercial live-local folks.. Blessed... Now, I work with three or four hats, but love it..... I am surprised by how we grown in our business underwriting in a bad economy... We are up.. But, we are moving to more LIVE and LOCAL music and programming. Local TV and AP give us some good headlines and local news... Good trade for it... The communties have their own personalities, but I LOVE being back.. No state income tax and I live one mile from work, thus I pay about $100 more a month but save on gas, insurance.. I live on a first floor looking east and with a tree line just beyond parking.. My two-bed-two-bath apartment saves on the power bill, too.. Between $35 and $85 since I moved in last December......Sewer-Water-Trash and Rent in one bill... About $930 to $950 a month... With Electric.. Around $1k a month.. I don't use local phone.. Just my cell and my wireless bug for internet.. Free basic cable included.. Can't beat it.... Being non-com, I get to hang with the arch-rivals that can't!
Naples/money and the sidewalks a little pre-mature, but nice infastructure... Fort Myers/old town is worn and recovering, south FM is a good place to live (south of College Parkway) with a lot of neat little places to eat and frolic... Bell Tower is a favorite... Nort Naples is more youthful than old Naples.. Nort Fort/North Cape/Pine Island....Welcome to the Ozarks of the south... Nice folks.... Cape is the Middle Class place... Lehigh Acres is a mix of good and bad.....
Naples/money and the sidewalks a little pre-mature, but nice infastructure... Fort Myers/old town is worn and recovering, south FM is a good place to live (south of College Parkway) with a lot of neat little places to eat and frolic... Bell Tower is a favorite... Nort Naples is more youthful than old Naples.. Nort Fort/North Cape/Pine Island....Welcome to the Ozarks of the south... Nice folks.... Cape is the Middle Class place... Lehigh Acres is a mix of good and bad.....
Considering what Ft. Myers/Naples was, as short ago as 1980, I think SWFL has matured, broadcast wise, very well. When I left in 1980, there were only 4 TV stations operating (PBS was weeks away from sign on) WINK, WBBH and then, WEVU. A handful of full time AM's and only 3 or 4 class C FM's (only one operating above 250 feet at true 100K). Back then, there was nothing south of College Pkwy until you got to N. Naples. Bonita Beach Rd. had all of 2 restaurants between Old 41 and the beach, and I-75 wasn't even being graded yet.
I've been back quite a few times since (mom lives there), and aside from just a few WTF were they thinking moments, I'm pretty happy with the way it's grown. It's TV market size went from 141 to 65 just like that. Now all they need, is for someone to make downtown Ft Myers, a welcome mat to Corporate America's headquarters, and something other than pretty beaches to draw big crowds.
I've been back quite a few times since (mom lives there), and aside from just a few WTF were they thinking moments, I'm pretty happy with the way it's grown. It's TV market size went from 141 to 65 just like that. Now all they need, is for someone to make downtown Ft Myers, a welcome mat to Corporate America's headquarters, and something other than pretty beaches to draw big crowds.
I've been here since 1989 and the changes abound. And it seems like downtown Ft. Myers has been under construction since that time. I don't think the radio here has ever lived up to its potential, though. And combining Ft. Myers and Naples as one market to make the ranking higher has exposed all the weaknesses of coverage that come with two cities 30+ miles apart being considered one market.
Still, it's a great place to live!
Still, it's a great place to live!
C
cd637299
Guest
If you combine every station from Charlotte County south to Collier, Ft. Myers/Naples has to be the most "mellow" radio market:
WAVV 101.1 Beautiful/EZ
WCVU 104.9 Soft AC/Standards
WJPT 106.3 Soft AC
...and I won't even count The Avenue stations here.
Very relaxing to turn on your radio there!
cd
WAVV 101.1 Beautiful/EZ
WCVU 104.9 Soft AC/Standards
WJPT 106.3 Soft AC
...and I won't even count The Avenue stations here.
Very relaxing to turn on your radio there!
cd
Actually, downtown Dallas is only about thirty miles from downtown Fort Worth. All the major TVs were broadcasting from the Cedar Hill tower farm by the early 60s, covering each city with a city grade signal. All the major FMs (all Class C) were on Cedar Hill by 1980. The only coverage issues belong to the rimshot signals that started dropping into the market in the late 80s/early 90s.badjef said:
A better example of a market that was combined despite tremendous signal inequities would be Roanoke/Lynchburg, VA. The cities are nearly fifty miles apart, with a nice tall ridge in between them, and only a couple of Class C's in the mix that can fully cover the combined market.
Nostalgia said:
Nope - they're mostly south of Roanoke, on Poor Mountain...
http://www.fybush.com/sites/2008/site-081031.html
- Status