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FULL SERVICE MOR

I should probably describe the station I listen to.

The man who owns it was morning DJ on a similar station 30 miles away. He decided he wanted to own a station and the longtime owners were selling it. He has done the morning show, and for a while his son did an afternoon show. There were Stardust affiliates in every direction and he chose Memories, which was a lot like what the station was already doing early in the day. He dropped the ESPN programming but kept Paul Harvey, which had run on the station for decades.

In 2006 Stardust became Timeless Favorites, and since there were several other stations doing that and Memories was combined with Stardust, he went with America's Best Music, which to me sounded better than Stardust had. And then it just kept evolving, especially after the Jones takeover; now it has gone back into reverse. ABC News still airs at the top of the hour, and it's the long version--not the brief one Stardust affiliates could air. The afternoon show sounded weird with some uptempo AC and classic hits that had no place in the format. And the morning show, which had been more conservative musically than what aired the rest of the day, was now more uptempo. It still is, but it has gotten more conservative, with the occasional "Material Girl" or "Physical". That annoying afternoon show is history. Also the morning show has national and local news, contests such as "Name That Tune" and sometimes an interview with a notable local person or someone representing an important event. There are lots of commercials for local businesses. Mike Huckabee replaced Paul Harvey, and after his three-minute show there is a "six-pack" of the most requested songs. The styles of music can vary quite a bit from one day to the next. One day it might include "Exodus" or Bert Kaempfert or "Friendly Persuasion" and another day "Hey Jude" or "A Little More Love" or one very weird day "Born in the U.S.A." If the station owner isn't there the music has tended to be very off-the-wall if the son was there (REO Speedwagon, .38 Special, Doobie Brothers) but is now under more control.

There is high school football on Friday night, and I think basketball and baseball games air too. American Legion baseball airs in the summer, there is a local college's football and basketball and the coaches' show live from some restaurant. The station owner does play-by-play for a lot of these games. Carolina Panthers football airs on the station as well, and sports for a major college when it doesn't conflict. They used to have the Atlanta Braves but another station in town has that. When there is an election they have results. Sometimes they have political debates. They air job listings during some commercial breaks, and there is a feature for senior citizens during others (eat right, exercise, dispose of pills properly), usually preceded by an ad for a retirement community.

Sunday mornings are church services, some local, and most of those with narrow-minded yelling preachers that say essentially that everyone must agree with them or else (in one church that produces "Amen"s). A syndicated beach music show airs on Saturday mornings.

Another station in town calls itself "News radio", and they seem to have a heavy emphasis on sports. There is a local morning show but I think syndicated talk programs air the rest of the time. But one gets the impression from my station that it's actually the one you should turn to for news. I will admit, when there was a serious fire, one of the worst in the city's history, they only briefly interrupted America's Best Music. That may have changed later in the day.

A couple of more things to say about Mike Huckabee. His noon show is shorter than Harvey's was--three minutes, just like the morning show. It is followed by obituaries. And the afternoon show may or may not end at the start of a song. Of course, Carl Hampton will ften say he played a song when, in this case, he didn't.
 
oldies76 said:
cd637299 said:
There are no "currents" in softer music now, like there were in the 1970s.

Adele??

No, my name is Christopher. :D

[But seriously folks, I have not heard much of Adele's music yet. But I did read that her current single is quite the departure from the normal flow of current hit music.]

cd
 
That's true of both of her big hits, so I'm not quite sure where we're going with this. "Someone Like You" is a ballad, that it was said, could've been recorded anytime, in the last 40 years!
 
I've always contended that some of the former full service AM's of the world were "consulted" out of existence as they were often told that to compete, they had to play more music and move away from the news and talk and other features. Many of them tried that route, playing the FM game by promising "ten great songs in a row after 10 am".

The thing about full service radio is that it was more about news and information than music. The music was the "filler" between information segments. Once you eliminated the information segments, the format collapsed. So to really, honestly bring back a modern day version of it, you'd have to have as much commitment to having a local newsroom as you would local on-air talent. I don't see much of that happening in today's strained budgets, but who knows?

Also musically, you'd be going for an adult audience, most likely between the ages of 35 and 54. You won't really do that with Lady Gaga, but you're not going to do it with "Exodus", either. I would think you'd look more at a standard A/C playlist, with some select oldies from the 60's, 70's and 80's that would be tested against an audience that might say they'd like music with their news and talk.
 
I'm just wondering if in this day and age, the audience that wants music along with their news and talk all in one place truly exists. Stations like WHIO and WLW just gradually eliminated the tunes as more talk elements came into play.
 
borderblaster said:
I'm just wondering if in this day and age, the audience that wants music along with their news and talk all in one place truly exists. Stations like WHIO and WLW just gradually eliminated the tunes as more talk elements came into play.

Not in any viable size.
 
Jason Roberts said:
I've always contended that some of the former full service AM's of the world were "consulted" out of existence as they were often told that to compete, they had to play more music and move away from the news and talk and other features. Many of them tried that route, playing the FM game by promising "ten great songs in a row after 10 am".
Things were definitely heading in that direction. Don't forget though that many of said stations were doing talk shows or sports events from 7PM to 5 or 6AM. Many if not most of the FS-MORs were pretty much going away through the 1980s. Moreover, most of old FS-MORs fared pretty well after going to a News-Talk format.

Jason Roberts said:
The thing about full service radio is that it was more about news and information than music. The music was the "filler" between information segments. Once you eliminated the information segments, the format collapsed. So to really, honestly bring back a modern day version of it, you'd have to have as much commitment to having a local newsroom as you would local on-air talent. I don't see much of that happening in today's strained budgets, but who knows?

Also musically, you'd be going for an adult audience, most likely between the ages of 35 and 54. You won't really do that with Lady Gaga, but you're not going to do it with "Exodus", either. I would think you'd look more at a standard A/C playlist, with some select oldies from the 60's, 70's and 80's that would be tested against an audience that might say they'd like music with their news and talk.
Several matters here: First: Yes, the music was probably 'filler'. This was definitely the case with the old WMAL, especially during AM and PM drive. IIRC, they didn't play much music during those respective times (4 to 6 songs an hour was about the limit). In fact, their PM drive show was similar to many AM drive shows of the day (particularly from 1975-on), with a two-man team (Bill Trumbull and Chris Core) presiding.

Second: With a new generation to target, you're going to have to innovate. The same old formulas of the past will not work with today's generations. With the lower end of the spectrum you're looking for (35-54) You must understand that said individuals were brought up on different music and entertainment styles than those of the original MOR audience. Said individuals were born between 1957 and 1976.

You must have personalities that will resonate with a new generation. I can't see a show like the Harden and Weaver show (former WMAL AM drive team) making it today. Someone like Tom Gauger (former WMAL mid day jock) or someone or a team similar would be much more ideal. Speaking of Gauger, when he was at WMAL, he kept the audience informed about various, interesting events going on in the community. Moreover IIRC, he kept a fairly diverse playlist (within reason) and may not have been afraid to play somewhat obscure tracks not heard elsewhere.

I wouldn't keep a standard AC playlist however. Yes, those records should be played. However (as I mentioned before), adding album cuts by appropriate artists may likely be essential in drawing in an audience. You've got the ACs, particularly on FM, playing the hits and whatnot and unless you've got something unique, you'll get your lunch eaten. Also, if this format is done on AM this is and even greater incentive to woo listeners.
 
The best station I ever worked for was WFTL Fort Lauderdale from '74-'78. Full service MOR a big news department, sports department (the Sports director even went to Wimbledon to cover hometown favorite Chris Evert) personalities in every day part, lots of fun promotions and public service campaigns that involved the listeners.

As a Full Service MOR station we concentrated on our home county, Broward. Our nearest competition was WIOD Miami and they had to cover Dade and Broward. They could not super-serve Broward county like we could. I know for a fact that the teachers were told to listen to WFTL because if there was going to be a teacher strike we'd have the story FiRST. Everyone on the air staff respected the fact that all of us were there to provide information and news was important.

The music was adult, with album cuts by established artists used as a buffer so that we could play some newer artists, Gary Wright, Jigsaw, etc.

We did all this and stayed at the top of the ARB with 1,000 watts days 250 watts at night. The signal was the best it could be using one of the first Harris Solid State transmitters the MW-1.

The station died from a two fold punch, not only did FM become more popular but also the area went to a combined Dade County/Broward County ratings book. You can't compete where you don't have a signal at least not in 1983.

We had a 100KW FM across the hall and we always talked about doing the AM format on the FM but management would never go for it. They tried Disco and some various rock with no luck. Eventually the FM was one of the first Transtar Format 41 stations.

I am 59 and grew up listening to Top 40 at an early age so I tend to like standards because believe it or not kiddies the top 40 stations played just that, whatever hit the top 40. It could be Johnny Cash, Frank Sinatra, Julie London, Elvis, Henry Mancini and they played it.

As for the news component, the old top 40 stations had news around the clock not just during drive time and part of the reason I listened to the radio instead of my records sometimes was because if there was something going on, I knew I'd hear about it on the radio. That's what's missing on the radio today. Most of the time you have to wonder if there is anybody in there.
 
I think Full Service can work, particularly in markets where News-Talk is not being done at all, or is done poorly. My example would be country WTHI-FM/Terre Haute, IN. First, let me share the 12+ ratings: consistently between 20 and 30. They feature drive-time news from WTHI-TV, and local hosts from 6a-mid.

There was no news-talk station in Terre Haute for years. Five years ago, you'd see WLS/Chicago with a measurable rating. Now across town is 98.5 WIBQ (which flipped to N/T from automated hit country around 2008). WIBQ has not done well in the ratings, has practically no local presence, and has a light spot load.

Is this an experience duplicated in other markets? Do Full Service and News/Talk compete with each other for listeners more strongly than all-music stations?
 
In the South, I can't really think of any examples of that in large markets, as there's few full service stations. WHKY 1290 in Hickory was full service until a few years ago, but now they are a weird mix of News/Talk and Sports.

The smaller towns still have a bunch of them. WKDK in Newberry (1240 AM) is a good example. They run mostly oldies music, with some older stuff during the daytime, mixed with country, beach music and AC, have a heavy local news and sports commitment (Newberry, USC, Clemson, and high school stuff), and the AC they do run is current stuff.

They do great in their county which just has WVOC and other far-away stations.

WBCU Union is much like that, just with country music and the same programming, mixed with a little talk and lots and lots of sports. They even have a Noon news hour every weekday.

WPUB Camden is probably the best example. Oldies music, lots and lots of sports (including NASCAR and the Braves), local news several times a day, and I think they even have network news at the top of every hour. All 3 of those are good.
 
My complaint is that the mix of music on the "Adult Standards" format out there ignore too much of the music that went into the sound of the MOR/Adult Standards stations back in the day.

I have tried to replicate the music as much as possible on my Internet stream. I seem to have quite a few listeners that enjoy the sound and I have noticed that a lof of them are logged in several hours a day as well as logging in on a regular basis.

I don't try to replicate a full service station on the Internet, although I know some people who do with the formats they run (hourly news, PSA's, weather forecasts for their "broadcast" area), etc. If I had more time in my day I would probably try the same thing.

I try to keep the songs in a 1950-1972 time period, but I have had to use newer versions when the version I wanted is not available. (Or, a collector wants too much money for a vinyl copy.)

The link to the stream is below under my name. MOR Memories.
 
Mike said:
My complaint is that the mix of music on the "Adult Standards" format out there ignore too much of the music that went into the sound of the MOR/Adult Standards stations back in the day.
And what's missing?
 
Well, the first thing that's missing is my webstream. I want to go in a different direction.

I was going to talk about what's missing today, but then it occured to me that people just want something to listen to that's familiar. Nobody wants to hear obscure songs from the 60s even though that song might have been an Oscar winner, or a Grammy winner, or what have you.

Yesterday, on msnbc.com I saw an article that the song "Mah-na Mah-na" by the Muppets came from an X rated movie. Many people were aghast and accused the author of inventing that story. Another person thought that Ernie Kovacs had written or used that music.

No, "Mah-na Mah-na" came from the movie, "Sweden Heaven and Hell," and was used during a scene in a sauna. A group of ladies were in the sauna and then emerged to play in the snow. The song, by Piero Umliani, was played on the radio and announced as being from the movie. But now, the Muppets version is played but nobody references the X-rated movie.

There are a lot of songs that I believe are ignored because nobody wants to take the time to re-introduce them to people. (I have changed subjects and I am no longer talking about music from X-rated movies.)

No, the only songs popular today are melodies that people know. There may be other songs out there, but nobody has the time to dig them out and expose them to their audience.

Anyway, that's my two cents.
 
I didn't necessarily say the station I posted about was full-service, but there's a story.

Last Thursday I was listening as the morning host, who owns the station, finished up his shift. Now I think his show starts at 7 and runs until 9, although I've never proved this. But he said he was up until 3 the night before since he went to a college basketball game and did play-by-play for the station. He thanked "Johnny" for running the station while he was gone--I happened to hear "Johnny" during a break in the game doing some local content, and of course someone would have to run the station during the game, I guess. Normally it's automated with a Dial Global feed.

Now you would think he'd just take the day off. But he was back up for his normal shift.
 
I have always been inclined towards what I refer to as Small Market MOR, which is a mix of country, adult standards and top 40, which today would have to be classic country, adult standards & classic top 40. Mixed with network news on the hour (do we still have any credible commercial radio network newscasts in the US?), local news & weather, no more than 90 seconds of spots at a time, no less than two records between spot breaks. Include regional and local sports - when was the last time you heard local play by play of little league and pony league baseball in the Summer? Depending upon the time of day, mix in whatever you can dream up that gets local listeners on the air - tradio, call in programs, interviews a la the CBC's As It Happens. And sign the station off no later than one in the morning and keep it off the air until no earlier than five. Otherwise you won't be able to do what the Rush/Hannity/Beck talk stations won't do these days, and that's play the national anthem.

In the meantime, I tune in AM740 from Toronto during the winter months when I'm driving home in the evenings. It may fade in and out due to skip conditions, but it's the best thing you can hear on AM in the SE US.
 
I mentioned before how I miss the MOR stations of the 60's and 70's.
There have been some excellent posts about the local news elements, local community involvement, broadcasts of local sports and featuring the right mix of music for the demo.

My question is how good is the Dial Global "Adult Standards" format? There are no local stations featuring the Dial Global format. I have only heard them On Line and I have not been that impressed. However, I have not heard them during the day and would be interested in your in put.
 
I realized the other night you could musically do a MOR type format with music from the '60's, '70's and '80's with some '90's thrown in. Lots of songs that were played on the so called "Soft A/C" stations in the '80's and '90's would work. Most of that music is unplayed on the radio today, at least where I live.
 
Mike Sheridan said:
I realized the other night you could musically do a MOR type format with music from the '60's, '70's and '80's with some '90's thrown in. Lots of songs that were played on the so called "Soft A/C" stations in the '80's and '90's would work. Most of that music is unplayed on the radio today, at least where I live.

a couple of real nice 80's tunes

Jarmaine Jackson- "Do What you Do" and Wham- "Careless Whisper"...
 
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