Full-Time Announcer/Sales Opening

[ThrowbackAM]

I sure would appreciate it if any of you would pass this along to someone you think would be a good Announcer for us. This person would also sell their show as well as other elements of the station. (Would love to see more female applicants too!)
Thanks in advance!

[EDIT]

Email resumes & demos to [email protected]




[unapproved commercial activity]

 

[ThrowbackAM]

I'm sorry for posting my full help-wanted ad. I thought such ads were acceptable.

At any rate I would like to put a good announcer to work if you know anyone.
Thanks,
Archie

 

[ThrowbackAM]

No one?

 

[XTalker]

I suspect you will find very few "announcers" on this site who would want to move to Monroe and sell their own show.

 

[ThrowbackAM]

Why would that be Mike?

I'm not looking for the next Howard Stern, just someone who has a passion for radio and a passion for getting out and seeing people, inviting them to listen to their show and build an account list by taking clients ideas to increase their business.

There was a time when young people would hang out at radio stations and would 'do anything' to break into this business. Interest such as that is not seen near as much anymore but I like to think that there are still Radio People out there with RF in their veins who were laid off or let go by corporate stations and still want to work, have something to contribute and have not lost their passion for radio.

You're saying I'm wrong Mike?

 

[Mike Sheridan]

Why would that be Mike?

I'm not looking for the next Howard Stern, just someone who has a passion for radio and a passion for getting out and seeing people, inviting them to listen to their show and build an account list by taking clients ideas to increase their business.

There was a time when young people would hang out at radio stations and would 'do anything' to break into this business. Interest such as that is not seen near as much anymore but I like to think that there are still Radio People out there with RF in their veins who were laid off or let go by corporate stations and still want to work, have something to contribute and have not lost their passion for radio.

You're saying I'm wrong Mike?

I'm one of those people with "RF in the veins" and consider my self to be very personable. However I never could sell, just don't have what it takes in that area. Selling is hard, I'm not young anymore and need a substantial steady income. Having said that, I think it's a great opportunity for a jock to get some sales experience. Hope you get someone good so that everybody can make some money!

 

[BIG APE]

Why would that be Mike?

I'm not looking for the next Howard Stern, just someone who has a passion for radio and a passion for getting out and seeing people, inviting them to listen to their show and build an account list by taking clients ideas to increase their business.

There was a time when young people would hang out at radio stations and would 'do anything' to break into this business. Interest such as that is not seen near as much anymore but I like to think that there are still Radio People out there with RF in their veins who were laid off or let go by corporate stations and still want to work, have something to contribute and have not lost their passion for radio.

You're saying I'm wrong Mike?

I'm one of those people with "RF in the veins" and consider my self to be very personable. However I never could sell, just don't have what it takes in that area. Selling is hard, I'm not young anymore and need a substantial steady income. Having said that, I think it's a great opportunity for a jock to get some sales experience. Hope you get someone good so that everybody can make some money!

My Buddy Mike Sheridan is right on with his comments.. Both myself and him are probably over the hill for something like this especially the selling part..Wish I could pull up some old pictures of the both of us and you could see why we couldn't sell!!! LOL.. But back in the day at BIG WAYS.. and The BIG APE when Stan, Sis and all were in control...Mike and myself could do anything! Good Luck and I wish I was 40 years younger and I'll work for free to break into the biz! ;DBIGAPE

 

[mp3RadioGuy]

At one time I had lots of RF in my veins. But now most of my RF has been replaced with Advil, Tylenol, Tums, high blood pressure medication and Metamucil. ;D

 

[Goat Rodeo Cowboy]

Hey, Throwback... don't be annoyed or insulted by some of our "side conversation" as we consider your situation.

I am trying to picture who would be a viable candidate for your opening and as some of us bat around our views, we will learn something about ourselves, and hopefully you also will learn something about your challenges and opportunities.

mp3radioguy: I can remember when your post would have been funny. Now it is a mixture of a little bit funny, a little big painful! ;D

One of the things you have to hope for, Throwback, is that someone is in your community who once was in the industry but moved on to other things but would now again be a available.

Many of the younger people who could get excited about the air-shift may see themselves as "fish out of water" trying to do sales. Or the person who could get excited about sales wouldn't know which end of an air-shift to grab hold of.

At our house we have had considerable conversation lately about the subject of "moving". Do I need to look ahead and get rid of the place with yard maintenance? Because of divorce and new "flickers of fire" in their lives, two people in my family are having to wrestle with the possibility of a new marriage... and would he/she be willing to move to make that work? I think about what was involved in a move years ago when I was young... and what is involved in a move today. I think about rental housing rules and traditions then compared to rental housing rules and traditions today. Here is the bottom line: Is a job at a local radio station worth moving for today? (Mrs. Cowboy and I have had 23 addresses in eight states. I have a little background and experience in this crap.)

If I were in your shoes today, I probably wouldn't put too much energy in a forum like this to find my candidate. (Yes, there is always the possibility that someone already in the industry wants to come home.) Every significant church I know of today is having meetings and counseling for people who are unemployed and underemployed because of the current business conditions. If I were in your shoes today, one of the things I would do today is reach out and find these little counseling session right in your community and work with some of the leaders to help you define what the attributes of a candidate should be that you want to bring in from the non-broadcast world and connect with someone who already has a lot of reasons to want to be and stay in your community for the long haul. And the person you are looking for may turn out to be 51 or 61 years old.

 

[XTalker]

ThrowBack, first, no disrespect to your opportunity intended.

Just reality. Unfortunately, the magic is gone from radio for the most part.

Young people don't hang around radio stations much these days. Not much to offer them. No more free records (or CDs) no real "local celebs" (just computers and voice tracked shows or satellite receivers and syndication).

And, Mike Sheridan is right - most good announcers aren't good sellers - and while they often think they are, most sellers aren't good announcers (personalities).

 

[Mike Walker]

I sold, AND did a show, AND learned as much as I could about engineering, and news, and everything else when I was young. I even typed the program logs on weekends! Consequently, I come from a generation that can, in a pinch, do most any job in a station at least competently.

I long-since specialized in the on-air side of things (doing a show, production, programming), but during staff meetings, I've always been amused by the look on salespeople's faces when they asked for ideas, and I came up with a very good one on the spot. Their expressions said "why, he can think too! I thought all he could do was talk!"

 

[ThrowbackAM]

I appreciate all the comments. Seems I'm preaching to the choir here.

I've been in the biz over 23 years and how I long for the 'old days'. I've never used voice tracking nor do I use any syndication. I believe in local announcers that connect with the community but they seem to be harder and harder to find.

Thanks again for the tips on where to look. As far as good Salespeople I find myself scrutinizing everyone I meet, be it a good waitress, banking employee, check-out person. The abilities that make a good Salesperson are not necessarily taught. I'm not discounting Sales training at all but the ability to meet people, take an interest in their business, work hard at solving their problems and asking for enough money to be important to the client are all things that are either instilled in the Salesperson or they aren't. Hard to teach.

My quest continues.

Thanks all!

 

[Preacherdude]

I never worked in sales in radio. Always in programming, as on-air personality, program and music director. Never dreamed I could be a salesman.

But after I left radio and was a full-time pastor, I was offered a job as a salesman for a christian conference center. Someone I knew who worked there and asked me to submit a resume. I did, but really didn't give it a second thought. But after several interviews, I got the position (out of over a hundred candidates I was told.) It was such a shock, because I really didn't think I had a prayer, nor was I really interested in leaving the church. But I took the position, was very successful, and left after five years because I missed being a pastor very much and felt that's where I needed to be.

All this to say, good salespeople often don't even have a sales background. The man who hired me said I was chosen because of my contacts in the church world, my history in broadcasting as a personality, and simply put, as a pastor they thought I'd be a good relationship builder. I discovered that the way to sell is to truly care about the people I met, and when they had a need for what we provided, I'd get a call. No real sales pitches, just building relationships.

BTW, I now serve the best church in the state, and the things I learned from the churches I had as clients have made me a much better pastor and administrator. God knew what He was doing!

 

[Mike Sheridan]

I appreciate all the comments. Seems I'm preaching to the choir here.

I've been in the biz over 23 years and how I long for the 'old days'. I've never used voice tracking nor do I use any syndication. I believe in local announcers that connect with the community but they seem to be harder and harder to find.

Thanks again for the tips on where to look. As far as good Salespeople I find myself scrutinizing everyone I meet, be it a good waitress, banking employee, check-out person. The abilities that make a good Salesperson are not necessarily taught. I'm not discounting Sales training at all but the ability to meet people, take an interest in their business, work hard at solving their problems and asking for enough money to be important to the client are all things that are either instilled in the Salesperson or they aren't. Hard to teach.

My quest continues.

Thanks all!

Most of the current generation were brought up on video not radio. Those that did listen to the radio listened to FM not AM.

I have worked in Monroe and soon I will again! I used to work for a computer dealer there. The owners were all local boys born and raised in Monroe, they knew everyone in the town. That's the kind of person you need, someone who is well connected. I'm sure it would make the sales part a lot easier!

 

[amos]

i could never sell. i tried a couple of times, and i might as well have flapped my arms and tried to fly. but there were a ton of successful "combo" people who could sell and go on the air.

i've always thought that if a successful combo person took themselves off the air and concentrated on sales they could do much better in sales. and as much as it PAINS me to say this, with technology today you don't actually need the person to be on the air.

anyway, i'm sure running a small AM in the shadow of charlotte isn't a easy task. i wish you luck, archie. on an unrelated note, i worked with reddish in ga, and knew bob rogers from wade back in another century. tell 'em i said hi.

-amos

 

[spacetrucker]

I remember (back in the day) when a 1st class ticket was THE thing to trump just a jock at a lot of stations. I think now one who can also do sales would be the thing. Wish I had gotten better at it.