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Fun107: mainstream or urban/rhythmic

F

Fab4

Guest
So what exactly makes this station a mainstream CHR? It damn sure isn't the music because in spite of some token non-urban CHR hits the general feel of the music there is definitely hip hop/dance. They play some limited straight CHR stuff they can't avoid playing because of the popularity of the songs in question but I think they do it just to classify themselves as mainstream because it may be an easier format to sell that urban CHR.

Maybe it's the airstaff which has always avoided the rhythmic or urban CHR trademarks as they're pretty vanilla but what's the deal with calling themselves mainstream? Is it the music or staff that defines the format? This is not a mainstream CHR.
 
> So what exactly makes this station a mainstream CHR? It damn
> sure isn't the music because in spite of some token
> non-urban CHR hits the general feel of the music there is
> definitely hip hop/dance. They play some limited straight
> CHR stuff they can't avoid playing because of the popularity
> of the songs in question but I think they do it just to
> classify themselves as mainstream because it may be an
> easier format to sell that urban CHR.
>
> Maybe it's the airstaff which has always avoided the
> rhythmic or urban CHR trademarks as they're pretty vanilla
> but what's the deal with calling themselves mainstream? Is
> it the music or staff that defines the format? This is not a
> mainstream CHR.


I think it is more the music that defines the station. I can remember when Jamn in Boston, for example, flipped to CHR/Rhythmic. Most of its jocks still had the CHR/Pop sound. For example, jocks like the former Kid Valentine, Karen Blake, and Eric Anderson were all there for Jamn's first few months on the air. However, the station had eliminated all CHR/Pop songs (in other words, songs that could not be labelled Rhythmic, Urban, or Hip-Hop). Moreover, its voiceovers was clearly identifying Jamn as a Rhythmic station.

Fun is very craftily programmed. During the day, the station trends CHR/Pop - even Hot AC to a certain extent - when the age of the target audience skyrockets. At night, the station reverts to the Rhythmic-leaning format in order to satisfy the tastes of the younger demographics that are listening.
 
Fun 107 even describes itself in the "Contact Us" section as Top 40 Rhythmic. Fun is smart because they know who their audience is. They attack their demos and yeah, it doesnt make for a very "clear cut" format...but it obviously is ratings gold. They even pull a fair number in Providence. Cmon.

Fun is Rhythmic Music with jocks that have no flava. Haha


> > So what exactly makes this station a mainstream CHR? It
> damn
> > sure isn't the music because in spite of some token
> > non-urban CHR hits the general feel of the music there is
> > definitely hip hop/dance. They play some limited straight
> > CHR stuff they can't avoid playing because of the
> popularity
> > of the songs in question but I think they do it just to
> > classify themselves as mainstream because it may be an
> > easier format to sell that urban CHR.
> >
> > Maybe it's the airstaff which has always avoided the
> > rhythmic or urban CHR trademarks as they're pretty vanilla
>
> > but what's the deal with calling themselves mainstream? Is
>
> > it the music or staff that defines the format? This is not
> a
> > mainstream CHR.
>
>
> I think it is more the music that defines the station. I
> can remember when Jamn in Boston, for example, flipped to
> CHR/Rhythmic. Most of its jocks still had the CHR/Pop
> sound. For example, jocks like the former Kid Valentine,
> Karen Blake, and Eric Anderson were all there for Jamn's
> first few months on the air. However, the station had
> eliminated all CHR/Pop songs (in other words, songs that
> could not be labelled Rhythmic, Urban, or Hip-Hop).
> Moreover, its voiceovers was clearly identifying Jamn as a
> Rhythmic station.
>
> Fun is very craftily programmed. During the day, the
> station trends CHR/Pop - even Hot AC to a certain extent -
> when the age of the target audience skyrockets. At night,
> the station reverts to the Rhythmic-leaning format in order
> to satisfy the tastes of the younger demographics that are
> listening.
>
<P ID="signature">______________
-TheGuy...InTheRadio</P>
 
> Fun 107 even describes itself in the "Contact Us" section as
> Top 40 Rhythmic. Fun is smart because they know who their
> audience is. They attack their demos and yeah, it doesnt
> make for a very "clear cut" format...but it obviously is
> ratings gold. They even pull a fair number in Providence.
> Cmon.
>
> Fun is Rhythmic Music with jocks that have no flava. Haha

I think listeners sense they'll hear more hip hop and dance on Fun than they will on PRO-FM even though listeners don't know stations by format in the sense of terminology. I think it's OK for that market. Not everyone wants to hear a lot of the same music on Hot 106 with jocks that sound like an Eblens spot. I just don't always think Fun sounds convincing. Christine Fox is good but the format doesn't fit the morning show and I think Rock is still in search of a format he fits. Guy Walker sounds decent and I gotta say I heard Ron Medeiros this weekend and he does sound good but then I think he always has and doesn't get his props.
 
Fun 107 is the non-rock fans answer to 92 PRO FM

I hate modern rock music, but am also not too crazy about hardcore rap music either. I do however love dance and R&B and this is why I love Fun 107. Sure they play some hip-hop, but not all the stuff you hear on Hot 106. They play rock music-once in a great while-and that I love even more. I get to hear my favorite music without having to go back and forth between all the rock on 92 PRO FM and all the hip-hop on Hot 106. <P ID="signature">______________
Moe: (Sees a microphone in a radio studio) Ooh, a microphonie!

Curly: Or a phoney at the mike!

Moe: Quiet numbskulls I'm broadcastin'!

From The Three Stooges episode "Micro-Phoneys"</P>
 
yikes..i've never been called VANILLA before..hahahaha..does that mean i'm sweet and sugary?
 
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