Though this is the lowest rated station of the Clear Channel bunch how does it do with revs. I am surprised they haven't tried another format like Spanish. They could air their La Preciosa format and not ad anyone to programming. Just a thought, I do know that in Dallas the station airing La P bit the dust so I am not too sure how CC feels about their format.
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Funky Monkey-Format Change
- Thread starter radioman921
- Start date
It's the 104.9 frequency that ruins KFNK, not really the format. They are absolutely KILLED by CKCL anywhere north of Everett.
They need to buy out this new 104.5 channel if it's ever either going to do any damage to KISW or become an espanol force to be reckoned with.
Going Spanish isn't necessarily the answer to every station on a lackluster frequency's problem although I can see that potentially happening with the modest successes of KDDS and KKMO.
Northwest Washington has a HUGE Spanish speaking audience, but KFNK's signal as it is wouldn't make it worth it. And KDDS, KWMG and KKMO are strictly low-grade South end signals that don't make it up this far and so it wouldn't be competing for an actual slice of this particular tamale pie, but for whatever crumbs these stations leave behind on the plate in the South End.
A low rated, Seattle FM station with a strong enough signal in Northwest Washington would be the ticket here for a Spanish format. KQMV and KNDD (I know I'm gonna get a Molotov cocktail thrown at me from End and Movin' fans up here) appear ripe for this change-especially KQMV, which has a far clearer signal-even with KISM's bombastic signal, from Everett on north than KNDD. And I don't see KISM, KAFE or KWPZ flipping formats anytime soon...
They need to buy out this new 104.5 channel if it's ever either going to do any damage to KISW or become an espanol force to be reckoned with.
Going Spanish isn't necessarily the answer to every station on a lackluster frequency's problem although I can see that potentially happening with the modest successes of KDDS and KKMO.
Northwest Washington has a HUGE Spanish speaking audience, but KFNK's signal as it is wouldn't make it worth it. And KDDS, KWMG and KKMO are strictly low-grade South end signals that don't make it up this far and so it wouldn't be competing for an actual slice of this particular tamale pie, but for whatever crumbs these stations leave behind on the plate in the South End.
A low rated, Seattle FM station with a strong enough signal in Northwest Washington would be the ticket here for a Spanish format. KQMV and KNDD (I know I'm gonna get a Molotov cocktail thrown at me from End and Movin' fans up here) appear ripe for this change-especially KQMV, which has a far clearer signal-even with KISM's bombastic signal, from Everett on north than KNDD. And I don't see KISM, KAFE or KWPZ flipping formats anytime soon...
K
Kelly
Guest
Bongwater said:
Larry your blanket opinions based on all that is North of Everett amaze me. First of all, if you actually looked at the census data, you would discover that the majority of the "HUGE" (6%) Latino population resides in South King, and Pierce Counties. Where is the majority of the Funky Monkey coverage? Uh, yeah.. Other than available stations for sale at the time, why do you think the Bustos stations are currently located South?
But just for a fleeting second, let's go with your idea and just assume CCU lost their mind and decided to move the AR format for 104.9 to 104.5, where do you think the proposed 104.5 transmission site is located?? Remember, the Cougar Mt. scenario is off the table.
Regarding your frequent benchmarking comments about all things North of Everett, very few if any diaries for Seattle are returned North of Everett.
I agree with Jackson, CCU would be foolish to flip KFNK. If it sells enough to keep the lights on, it provides value as another set of call letters for the Seattle group of stations.
I see you haven't been to Mount Vernon lately.....
The Spanish speaking population of that city ALONE is enough to illustrate my point. Plus the outlying farming areas in Snohomish, Skagit and Whatcom Counties are enough to justify a full power Spanish station that covers the ENTIRE Puget Sound area - NOT just the South End.
I don't know where you got your information, but if you ask anyone in this area, you may be surprised. But really, don't just take my word for it Kelly. Please. Come visit Skagit County at least and SEE what I am talking about....
Perhaps the industry ignores everything north of Everett. Fine. That shows YOU just how accurate this information you're feeding me is. And like I always wondered, WHO gets these books/PPMs, HOW do they get them, and what are the qualifying factors? If the industry deliberately ignores this area, then how can you say YOUR data on the demographic makeup of Northwest Washington is accurate?
If 6% is the number of Latinos in the South End enough to justify 3 radio stations for them, you might consider the Northwest Washington area has a MINIMUM of 10%. And that's a conservative estimate. Ask anyone here-many will say it's more-FAR MORE.
But don't stop there. Talk to the people who research Latino demographics in the Northwest (If Arbitron won't do it, somebody has to.) They may have some startling information for you.
It gets even MORE interesting: KVOS-TV may flip to Telemundo or another Spanish network if the sale to LK Station Group LLC (along with KFTY-TV, Santa Rosa) goes through. LK owns several Spanish TV stations. If they did not see the potential for KVOS as a Spanish outlet, I doubt they'd even consider KVOS as part of the package and stuck only with KFTY. And KVOS is a POWERHOUSE TV signal and with Canadian cable grids moving KVOS further and further down to make way for their own new stations, the writing is on the wall....
See the hard data from LOCAL sources here. And with the concentration in this area, consider the fact it's the fastest growing demographic in America (go through your house and see how many things from food to household cleaning products have their labels in both English AND Spanish) and then my point becomes MUCH clearer. Period.
When numbers fail, seeing is believing....
The Spanish speaking population of that city ALONE is enough to illustrate my point. Plus the outlying farming areas in Snohomish, Skagit and Whatcom Counties are enough to justify a full power Spanish station that covers the ENTIRE Puget Sound area - NOT just the South End.
I don't know where you got your information, but if you ask anyone in this area, you may be surprised. But really, don't just take my word for it Kelly. Please. Come visit Skagit County at least and SEE what I am talking about....
Perhaps the industry ignores everything north of Everett. Fine. That shows YOU just how accurate this information you're feeding me is. And like I always wondered, WHO gets these books/PPMs, HOW do they get them, and what are the qualifying factors? If the industry deliberately ignores this area, then how can you say YOUR data on the demographic makeup of Northwest Washington is accurate?
If 6% is the number of Latinos in the South End enough to justify 3 radio stations for them, you might consider the Northwest Washington area has a MINIMUM of 10%. And that's a conservative estimate. Ask anyone here-many will say it's more-FAR MORE.
But don't stop there. Talk to the people who research Latino demographics in the Northwest (If Arbitron won't do it, somebody has to.) They may have some startling information for you.
It gets even MORE interesting: KVOS-TV may flip to Telemundo or another Spanish network if the sale to LK Station Group LLC (along with KFTY-TV, Santa Rosa) goes through. LK owns several Spanish TV stations. If they did not see the potential for KVOS as a Spanish outlet, I doubt they'd even consider KVOS as part of the package and stuck only with KFTY. And KVOS is a POWERHOUSE TV signal and with Canadian cable grids moving KVOS further and further down to make way for their own new stations, the writing is on the wall....
See the hard data from LOCAL sources here. And with the concentration in this area, consider the fact it's the fastest growing demographic in America (go through your house and see how many things from food to household cleaning products have their labels in both English AND Spanish) and then my point becomes MUCH clearer. Period.
When numbers fail, seeing is believing....
K
Kelly
Guest
Bongwater said:
So what you're saying there Larry, is you are refuting the Washington State census numbers, and replacing them with your personal observations based on a town,(Mt. Vernon), of what 5,000-7,000 residents tops? I guess you certainly have the right to your observations, but in my world I trust the census report to hold more weight than someone who thinks all Jamaica radio would be a big hit. And yes, illegals aren't counted in the census, nor in any ratings because they don't have an address.
The Latino resident census numbers for the Seattle/Tacoma DMA for TV and radio are 6%, about the same in Portland, OR. Don't believe me? Put down the bong for a few minutes and check BIM data on-line too, as the figures I quoted are not Arbitron numbers as you claim. For comparison, Yakima, WA. has the highest concentration in Washington State of Latino residents at 30%.
The other point that I made which you brushed over was your claim that KFNK should move to 104.5. Oh, but wait, in Larry's world there should be no frequency allocation, and 104.5 should be able to move up to Sedro Woolley because Larry would listen.
You're certainly entitled to your opinion, but do more research than what you observe at the Bellingham PCC.
Here's a decent link to Mt Vernon census data. According to the link, Mt. Vernon's Hispanic population is 25%. This was from the 2000 census, so figures may be different now.
A
AQH
Guest
placebo1969 said:
25% of 28,000 people in a market of 3.3 million. Now that's some impact! :
K
Kelly
Guest
jupiter2 said:
But that's the point. There isn't 25% of a larger region. How many Latinos one sees while standing in line at the grocery store of a small town does not represent a cross section of how many there are in an entire DMA of over a million people. There are full-market coverage stations in Yakima that are all Spanish language because the legal resident Latino population is at 30%.
Unfortunately a business, (remember folks, that's what commercial radio is), couldn't sell advertising with non-resident immigrants being a target demographic.
It seems to me that if one used the "highly scientific" statistical determination of new potentially popular formats which several of the contributors to this board feel, then most of the Seattle-Tacoma radio stations would be silent due to bankruptcy.
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