I heard something on kroq tonight. “When the Chargers play, we intercept the pass and go commercial free”. Not sure who’s in charge of that stuff. But, hopefully Audacy gives them a bump in pay. Does having the Chargers on 98.7 and not KFI hurt 98.7 in any way?
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Funny KROQ promo
- Thread starter Loverofradio
- Start date
Probably not. Games take up four or five hours of airtime and all but two of the Chargers' 18 games this season are on weekends. That's unlikely to show up in the monthlies.
Ah ok! I remember when another station inside where I used to work complaining about running college football saying it “ruined their weekend numbers”
If a station is that worried about "weekend numbers" it definitely doesn't have its priorities in line.
But just to play along for fun, did the PD ever try to do anything to induce the college football audience to stick around after the game is done? Any musical tie-ins, promotions, ticket giveaways to next week's game? Anything? Success is usually striven for mightily, not awarded.
Ah, sounds like bad management.
I was in charge of a country station that ran college football on Saturdays in a very competitive market.
We integrated the game events into everything from the morning show to station contests.
We bought a breakout of the game days for one book, and we had over 50% of the audience on Saturdays.
The team was the Noles and the station was WTNT in Tallahassee.
Lol I’d hope Noles football would make them number 1! I’ll never forget interviewing Bobby Bowden shortly before he passed. Great, great guy
We had pre-season gathering at his home along with Deckerhoff and some of the team and staff. Great people.
Only rivaled by dealing with Bear while I was PD at WERC in Birmingham, where the our morning guy was also the Crimson Tide's play by play announcer Doug Layton. Roll Tide, y'all.
Here's what drives me nuts: Football games last maybe 2 hours more or less. If it's an afternoon game, the stations have to have pre-pre-pre-pre game shows starting anywhere from 6 AM,7, 8, or 9 AM. How in the hell can you yak about a team for 6+ hours before kickoff? They're either rehashing what they did last week or repeating the same old stories. Maybe they do detailed biographies of each player, coach, front office person? Get into whether the QB prefers Trojans or Lifestyle condoms? Ribbed on the inside for HIS pleasure? As you can probably tell, not a football fan, except for the REAL football games [known as soccer in the states].
The average running time of an NFL game is 3 hours, 12 minutes. Overtime and double overtime can stretch them out even longer. The shortest one ever was 2 and a half hours.
That doesn't matter. No one is listening for the entire pre-game show, but the station is able to sell that time as part of its game day advertising package at very lucrative rates.
By the way, everything I can find suggests that the typical NFL pre-game show is two or two and a half hours long. The only five-hour pre-game show I can find any record of would be before the Super Bowl...and again, because they can charge more.
IMO the economics of running college sports on radio were much more lucrative before cable TV became widespread.
It is also certainly the case that less than 100% of Alt 98.7's regular listeners will be wanting to listen to the Chargers. KROQ's hope is that some of them will flip to KROQ and the commercial free hours are intended to get them to stay longer -- and hopefully, come back on Monday.
It's worth a shot.
Time-honored strategy---hook the competitor's listeners during the game on Sunday. Hope they turn the radio off while it's still tuned to you and like what they hear Monday morning rather than switching back.
you just gave me new ideas on which questions to ask athletes in my area
The yak is not why they do it. They do it because the game is sponsored, and they have a set number of spots to run. The yakking is just to fill the time around the spots. Live sports events are expensive, and they're also very sellable. That's the reality.
KYSR makes money airing Chargers games. KROQ makes no money running commercial-free music. Who is the smart one?
Why did the Chargers move off KFI in the first place?
KFI and KYSR are owned by the same company. Either the team required an FM station, or iHeart was doing budget reallocation.
Charger games have been on 98.7 since the 2020 season with their move to Inglewood's SoFi Stadium.
KFI was the primary station for their first 3 seasons (2017-2019).
The press release at that time (understandably) did not address Loveofradio's/TheBigA's questions of why they moved:
radioinsight.com
KFI was the primary station for their first 3 seasons (2017-2019).
The press release at that time (understandably) did not address Loveofradio's/TheBigA's questions of why they moved:
Los Angeles Chargers Move To Alt 98.7 For 2020 Season
After having their games air on News/Talk 640 KFI during their first three years back in the city, the NFL's
radioinsight.com
Typical Bama football broadcast for a nationall televised game from pre game to post games is about 7-8 hours
I'm probably talking more about TV than radio [unless it's a sports format, which I can understand running hours on end of pre-game crap.] but the Cleveland Frowns had an afternoon game and they started the pregame show at 7 AM on whichever station was showing it. All I can remember is the previous evenings news signing off with "Be sure to come back in the morning when we'll start pre-game coverage at 7 AM". And yes, I've known idiots who will glue themselves in front of their TVs from the beginning of pre-game shows and sit through them repeating whatever it is they're talking about. Yet they'll be the ones bitching about a "Big Bang Theory" rerun because "I saw this same program 3 years ago! Why do they always show repeats?"
And it's not just football, it's almost any of the "big 3" sports.....basketball, baseball, football and if you count soccer on TV overseas, that have ungodly long pre-game shows.
that’s a really good point that I often forget about. I’m surprised kroq isn’t counterattacking by having the Rams on 106.7 instead of 93.1. Especially if kroq lost as much billing as everyone says. Jack FM is already a top biller. I remember when live 105 had the raiders for a few years
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