titoisradio said:
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Furman Resurfaces
- Thread starter KRCincy
- Start date
NewtotheNasti said:titoisradio said:
That you can not judge Cincinnati based on other markets nor can you assume something to be true if you don't have the facts, ie the numbers. Merry Christmas
Then show me the #'s ttr??? Teach me something, I'd seriously like to learn what Furman's #'s (not share) were at night to warrent this kind of attention.
Unlike you, I dont think Cincy is dramatically different than other markets--the burden of proof is on YOU, not me. I have the numbers for many other markets to back-up my argument.
Simply put, nighttime sportstalk, no matter how strong the signal, is not a significant ratings draw in the vast majority of markets--certainly not in markets I've worked in--and I've worked in markets with a higher sportstalk listernship overall than Cincinnati.
If Cincinnati is different, then show me--I'm all eyes and ears...
Unlike you, I dont think Cincy is dramatically different than other markets--the burden of proof is on YOU, not me. I have the numbers for many other markets to back-up my argument.
Simply put, nighttime sportstalk, no matter how strong the signal, is not a significant ratings draw in the vast majority of markets--certainly not in markets I've worked in--and I've worked in markets with a higher sportstalk listernship overall than Cincinnati.
If Cincinnati is different, then show me--I'm all eyes and ears...
Cumulus is trying to replicate what it did in Nashville on Supertalk 99.7 when they had sports following Dave Ramsey there. It proved to be a winner with 99.7 owning the ratings from 1-7 (Ramsey + Sportnight)...that all changed when George Plaster was wooed away to upstart 104.5 The Zone. Cumulus tried to continue with sports but could never compete...finally giving up sports on 99.7 when they brought 106.7 The Fan (ESPN) to town.
I think this is the first time outside of Nashville that Cumulus has tried the same type of programming block.
I think this is the first time outside of Nashville that Cumulus has tried the same type of programming block.
Very true, SF.
The only thing I would add is that 99.7 in Nashville was a known entity in the Nashville market before this combination was so successful.
96.5 is not so lucky...
The only thing I would add is that 99.7 in Nashville was a known entity in the Nashville market before this combination was so successful.
96.5 is not so lucky...
This could work for Cumulus if they could just get Clear Channel to replicate the AM market conditions in Nashville:
In Nashville those stations COMBINED have less than a 6.5 share, even though as a group they have better signals. (My theory is WSM's failure to attempt to compete, the lack of AM sports, and the profitability of low-rated and unrated religious stations catastrophically reduces the number of people sampling AM in Nashville).
The Cincinnati equivalents total up to more than a 17 share.
Cumulus' talk station in Nashville, WWTN, the model for 96.5, but with a local morning show and two locally originated syndicated shows, and with only low-rated WKRC-clone WLAC and two FM sports-talkers as competition, and with a slightly better signal, has enough ratings that they are 8th in Nashville, and would be 7th in Cincinnati. But the competition here, mainly WLW and WKRC, is far, far tougher.
If Cumulus could get WLW to drop talk for music, that alone should be good enough to get WFTK into the top 8 with their current format. Or they could consider attempting to program the station to be competitive in more time slots besides Furman's 4-7pm.
- put WKRC's format on 1530, very similar to Nashville's WLAC
- switch WKRC to all -religion, similar to Nashville's full-time 5kw 980 WYFN
- switch WSAI to religion like Nashville 1300 50kw/5kw WNQM
- switch WLW to classic country like the format used on the insanely great signal of Nashville's 50kW 650 WSM
In Nashville those stations COMBINED have less than a 6.5 share, even though as a group they have better signals. (My theory is WSM's failure to attempt to compete, the lack of AM sports, and the profitability of low-rated and unrated religious stations catastrophically reduces the number of people sampling AM in Nashville).
The Cincinnati equivalents total up to more than a 17 share.
Cumulus' talk station in Nashville, WWTN, the model for 96.5, but with a local morning show and two locally originated syndicated shows, and with only low-rated WKRC-clone WLAC and two FM sports-talkers as competition, and with a slightly better signal, has enough ratings that they are 8th in Nashville, and would be 7th in Cincinnati. But the competition here, mainly WLW and WKRC, is far, far tougher.
If Cumulus could get WLW to drop talk for music, that alone should be good enough to get WFTK into the top 8 with their current format. Or they could consider attempting to program the station to be competitive in more time slots besides Furman's 4-7pm.
NewtotheNasti said:
First, ratings and share as far as market ranking would be the same when comparing his success against others in his timeslot. Thus if he was #1 AQH Share he would still be #1 AQH Rating, so share is the most widely used stat when judging radio success. Also you can not compare Sports talk format in Cincinnati to Boise Idaho or other markets. There are very few markets this size with both NFL & MLB teams as well as strong fanbases for 3 major college basketball programs (UC, Xavier, Kentucky) not to mention Miami, Indiana, and Ohio State. Add a guy that has been in the market 20+ years you also gain some brand loyalty.
Also on another note, any reference we made to actual numbers would be deleted by the mods anyway as they are copyrighted by Arbitron.
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