As we continue to get closer to the end of the year, does anyone foresee any flips happening? Will Power 98.3 pull the plug and try something else? Will Movin' evolve into more of a Hot AC station? I definately think we are in need of something new, no matter where it pops up on the dial. With only 3 months left in the year, you have to believe that there could be multiple changes we end up seeing.
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Future Flips
- Thread starter CardsFan480
- Start date
What else do you do with Power though? They are usually one of the highest rated non south mountain sticks with only KHOT beating them and I believe they are top ten in their demo as well. Not bad for that stick. If they put something on their that does much better than that you run the risk of one of the bigger sticks stealing your format. Plus they have X1039 to be worried about.
Personally I would like to see Movin re-brand and take on Mix with a more modern ac lean. No Lady Gaga or Black Eyed Peas type stuff and no 80's. They wont beat mix but they might be able to double their current ratings.
Personally I would like to see Movin re-brand and take on Mix with a more modern ac lean. No Lady Gaga or Black Eyed Peas type stuff and no 80's. They wont beat mix but they might be able to double their current ratings.
I don't see any format flips happening. Not that there aren't a few stations around town that could use a complete makeover, but a format flip is an expensive undertaking.
Given the current state of the economy (treading water but not really swimming), I would think that a wholesale change in direction for any signal would be a hard sell.
Given the current state of the economy (treading water but not really swimming), I would think that a wholesale change in direction for any signal would be a hard sell.
Ford said:
This is what I was thinking. We're actually doing pretty well here. Maybe some tweaks could be done to a few stations, but no reason really to completely flip, unless something unlikely happens like there's a sudden need for an urban contemporary format or something.
However, I've been thinking; If MOViN were to flip, ...actually, if Power 98.3 were to flip, I bet MOViN would take advantage of that opportunity to go more rhythmic rather than continuing to attempt to steal away from mix. It almost seems like no matter what, they really can't seem to happily stay away from the rhythmic sound.
I think we've got it pretty nice over here in Phoenix overall. After all, there are some places that don't even have anything like KESZ (amongst other things), and some places that don't even have anything as good as KFYI and KTAR for talk.
I would also like to see Movin' make the transition to a Modern AC. There is enough rhythmic material on air as it is right now. If Movin' doesn't make that switch, then I would love to see a makeover for Mix 96.9. Perhaps they can get some new imaging and start phasing out the 80's music. As we approach the end of 2010 and beginning of 2011, I think it would be a perfect time for them to make that change. Concentrate on the 2000's till now, then a few 90's songs here and there.
I wish Power could continue to sound and be programmed the same way it was last year at this time, but with updated 2010 hits, of course. I also cannot understand why Dj Villin and Dj MJ and Skandalis aren't given much more time during the week as well as the weekends.
KDM 7000 said:
You have much more local talk in Phoenix on KTAR and KFYI than NYC has on WOR and WABC! Joe Crummey's upcoming local gig on WABC is nothing more than an audition for national syndication via Citadel, IMHO. Crummey will have the only local Mon-Fri show on WABC and also the first local weekday show in nearly two years!
I wish that a station would go to Dance CHR. Maybe a station such as 94.1 or 96.3 could be moved in to the market for this purpose. IMO the market hasn't been nearly the same since "Enjoy The Silence" was played on Energy and they flipped a couple days later.
As it is now, there's already a good amount of CHRs in the market; Dance CHR would just top it off nicely...
104.7 CHR
101.5 Rhythmic-leaning CHR
92.7/99.3/101.1 Classic Rhythmic CHR (doesn't really count as a "CHR" but oh well)
95.1 Spanish Rhythmic CHR
100.3 Spanish CHR
97.5 Adult CHR
98.3 Rhythmic CHR
On another note, 103.9 is sounding much better lately, with more of a nod to how they used to sound when they were doing well in the ratings even while going up against alt. rock competition at that time.
As it is now, there's already a good amount of CHRs in the market; Dance CHR would just top it off nicely...
104.7 CHR
101.5 Rhythmic-leaning CHR
92.7/99.3/101.1 Classic Rhythmic CHR (doesn't really count as a "CHR" but oh well)
95.1 Spanish Rhythmic CHR
100.3 Spanish CHR
97.5 Adult CHR
98.3 Rhythmic CHR
On another note, 103.9 is sounding much better lately, with more of a nod to how they used to sound when they were doing well in the ratings even while going up against alt. rock competition at that time.
Saladressing said:
They still play too many currents from mainstream-sounding bands, and those currents get repeated endlessly, especially during morning drive and into the early mid shift. They're starting to remind me more and more of SXM's Alt Nation -- and that's not a good thing. At least their golds still represent a good cross-section of alt's history and haven't succumbed to and Alt-Nation-like love of gold-burnout.
I don't think there's room for a NEW dance chr station. One of the already existing chr's would have to flip or tweak to become a dance leaning rhythmic since a completely new dance leaning rhythmic chr would be too similar to all the chr types we already have in many ways, and I doubt a chr dance will be considered before a dance lean rhythmic. I also believe that one Phoenix chr station flipping or tweaking will cause somewhat of a chain reaction of things to happen in the Phoenix chr world because no matter which one you change up, someone will want to tweak to "fill in the hole", especially if KKFR or KZZP are flipped. If either KZZP or KKFR flipped, someone would "rush in" or quickly begin to tweak more towards the urban sound or more towards the rhythm top 40 pop sound. The only station I can see making the least amount of impact towards other stations music formatting if flipped is KMVA, since I doubt anyone would try to fill in for their sound if they left (but it would probably give KZZP and a few shows to syndicate if they wished (and probably one in particular for KZON)). We may be flooded with chr types, but it is in such a way that some of them would cause a disruption or leave a hole to be filled if they were the one(s) who ended up flipping since they all operate and sound differently, unlike in certain parts of California, where if you took one chr away, no one would really care.
I know of one station that would sound great as a dance chr (or to be more specific, a dance leaning rhythmic), but there is another station and a half that is/are in existence that I think would keep that station from doing it even if they wanted to.... I don't see a chr dance being considered before a dance leaning rhythmic, which is why I say I don't think there's room for it. However, I don't think a straight up dance format would really affect what everyone else is doing, but the problem is that is less likely to happen than a rhythmic dance station. The only station I can surely see NOT changing at all musically, regardless of what happens, is KZZP.
I know of one station that would sound great as a dance chr (or to be more specific, a dance leaning rhythmic), but there is another station and a half that is/are in existence that I think would keep that station from doing it even if they wanted to.... I don't see a chr dance being considered before a dance leaning rhythmic, which is why I say I don't think there's room for it. However, I don't think a straight up dance format would really affect what everyone else is doing, but the problem is that is less likely to happen than a rhythmic dance station. The only station I can surely see NOT changing at all musically, regardless of what happens, is KZZP.
KDM 7000 said:
Yes... Power should sound like it did when the ratings were 30% lower. Good programming plan.
ykw said:
Why would they want to play hit songs? Only so they could get the best numbers they've had ever in PPM and the highest 12+ share since 2005. Oh - and the numbers have nearly doubled since December without any marketing. Yep, that's not a good thing I guess. Let's go with your plan.
Radioresearcher said:
That's why it's a wish and I never used the word "should".
It may not be a good programming plan, but since I have complete control over the ratings of my wishes, I say good wishing p..... .. well, "good wishing" is good enough by itself.
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