Future for CHR in SF?

[XCountry285]

Anyone think CHR will EVER return in SF? Is there a snowballs chance in hell? ???

 

[Fastphilly]

I don't see it..Allthough maybe CBS could morph MOViN into Rhythmic/CHR..It's a great signal on 99.7. IMO, it's unusuall to have the only two Rhythmic/Urban stations in a large market leaning towards the (15-34 age demo) under the same cluster...Maybe CBS could shake things up a little and put a bean up Clear Channels behind...lol

 

[LKellerIII]

I don't see it hapenning either, for all the reasons discussed here many times:

1. We have a lot of stations that play current hits - a straight CHR station would just be cutting up the pie into another small piece, and probably wouldn't get decent ratings.

2. This is an urban area, so it's natural for the hit stations to skew toward an urban or rhythmic play list, I would think. KIIS-FM in LA is categorized as "CHR/Top 40" and KYLD is considered "Rhythmic," but as near as I could tell when I visited LA last year, their play lists were 90% identical. There are more differences between KYLD and KMEL, than between KIIS and KYLD. It's telling that the #1 and #2 non-Spanish music stations in LA are either rhythmic (KPWR) or skew to the urban side (KIIS). I don't know anything about the Chicago market, but the #1 station there (according to Arbitron) is urban (WGCI). Are there any big cities (NY, Chicago, Philadelphia, Miami, etc.) with stations that are really CHR/Top 40 in terms of their play lists? I'm not saying there aren't - I'm asking the question.

3. There's the perception that a straight CHR/Top 40 would attract too young an audience. Most stations are seeking the coveted 25-49 demo, and listeners in that group are probably more attracted to stations like Alice, Star 101.3, or Live 105; depending on their musical tastes.

 

[Plays Well With Others]

This is what I don't get... why is there so little attention paid to the 12- 21 demo?Miley Cyrus, the Jonas Brothers and other god-awful acts generate hysteria within their respective demo and make a lot of money in the process. And with the current trend of the business to move to a digital forum the younger demographic seems to be the obvious target demo.

3. There's the perception that a straight CHR/Top 40 would attract too young an audience. Most stations are seeking the coveted 25-49 demo, and listeners in that group are probably more attracted to stations like Alice, Star 101.3, or Live 105; depending on their musical tastes.

Maybe a true Top/40 station could actually make some money if they truly catered to their audience.

 

[LKellerIII]

This is what I don't get... why is there so little attention paid to the 12- 21 demo?Miley Cyrus, the Jonas Brothers and other god-awful acts generate hysteria within their respective demo and make a lot of money in the process. And with the current trend of the business to move to a digital forum the younger demographic seems to be the obvious target demo.

3. There's the perception that a straight CHR/Top 40 would attract too young an audience. Most stations are seeking the coveted 25-49 demo, and listeners in that group are probably more attracted to stations like Alice, Star 101.3, or Live 105; depending on their musical tastes.

Maybe a true Top/40 station could actually make some money if they truly catered to their audience.

Since people like David Eduardo have educated us - I think he would say that it's the advertisers who aren't interested in that demo. 12 to 21 year olds don't have much money, and before age 18, their parents make most of the buying decisions. If the advertisers want to reach the parents, they'd rather advertise on stations that cater to 25-49. But again, I would think that many 12-21 year olds ARE listening to KMEL and KYLD, so a CHR/Top 40 would again be taking a tiny slice out of that little pie.

 

[alexh1013]

This is what I don't get... why is there so little attention paid to the 12- 21 demo?Miley Cyrus, the Jonas Brothers and other god-awful acts generate hysteria within their respective demo and make a lot of money in the process. And with the current trend of the business to move to a digital forum the younger demographic seems to be the obvious target demo.

3. There's the perception that a straight CHR/Top 40 would attract too young an audience. Most stations are seeking the coveted 25-49 demo, and listeners in that group are probably more attracted to stations like Alice, Star 101.3, or Live 105; depending on their musical tastes.

Maybe a true Top/40 station could actually make some money if they truly catered to their audience.

Since people like David Eduardo have educated us - I think he would say that it's the advertisers who aren't interested in that demo. 12 to 21 year olds don't have much money, and before age 18, their parents make most of the buying decisions. If the advertisers want to reach the parents, they'd rather advertise on stations that cater to 25-49. But again, I would think that many 12-21 year olds ARE listening to KMEL and KYLD, so a CHR/Top 40 would again be taking a tiny slice out of that little pie.

I'm 14 years old and I used to listen to KYLD before MOViN 99.7 came in September 2006 and my radio is never changed execept when MOViN plays that show twist radio on sunday nights and i change it to KMEL or Kiss FM.

Still MOViN is the best!

 

[Fastphilly]

This is what I don't get... why is there so little attention paid to the 12- 21 demo?Miley Cyrus, the Jonas Brothers and other god-awful acts generate hysteria within their respective demo and make a lot of money in the process. And with the current trend of the business to move to a digital forum the younger demographic seems to be the obvious target demo.

3. There's the perception that a straight CHR/Top 40 would attract too young an audience. Most stations are seeking the coveted 25-49 demo, and listeners in that group are probably more attracted to stations like Alice, Star 101.3, or Live 105; depending on their musical tastes.

Maybe a true Top/40 station could actually make some money if they truly catered to their audience.

Since people like David Eduardo have educated us - I think he would say that it's the advertisers who aren't interested in that demo. 12 to 21 year olds don't have much money, and before age 18, their parents make most of the buying decisions. If the advertisers want to reach the parents, they'd rather advertise on stations that cater to 25-49. But again, I would think that many 12-21 year olds ARE listening to KMEL and KYLD, so a CHR/Top 40 would again be taking a tiny slice out of that little pie.

Yes, but it can't get any worse than what CBS has on it's prized FM signal right now....MOViN has failed to get out of the LOW 1's in the 12+ for over a year...I really think that a CHR would fair better than a measly one share......It seems all major formats are currently in use on our dial, so if MOViN continues to tank, what other option is there for CBS? Newstalk?

 

[LKellerIII]

"Yes, but it can't get any worse than what CBS has on it's prized FM signal right now....MOViN has failed to get out of the LOW 1's in the 12+ for over a year...I really think that a CHR would fair better than a measly one share......It seems all major formats are currently in use on our dial, so if MOViN continues to tank, what other option is there for CBS? Newstalk?"

For NewsTalk to ultimately have a future - not to mention a younger demographic, it will probably need to move to FM eventually. Of course, CBS tried that (Free FM) and it was a big flop because of their poor execution. Free-FM in LA does well, but the station was established as FM talk for a number of years before they gave it the "Free" label. KGO on FM would probably do well, but since Citadel is in so much financial trouble right now, I doubt they can spend the money.

You may be right about MOViN trying CHR if they keep it on the rhythmic side...they have nothing to lose. But there's got to be a reason no station in the Bay Area has tried it since Z95.7. That was about a decade ago, and it didn't last long.

 

[Plays Well With Others]

One of the reason's that CHR hasn't shown it's face in SF for some time is that at one point CC was brilliant in their execution. K101 played everything they could on the Top 40 chart and get away with it (Black Eyed Peas, Natasha Bedingfeld, Mariah Carey) , same with KYLD (Kelly Clarkson, Sara Barellis and others ), KMEL picked up the slack and was a true Hip Hop station that was way more Urban.

Is CC vunerable enough now to have a CHR come out and throw a punch? Maybe.

 

[joqitch]

I've always felt a CHR in Hot AC clothing would work in SF. Only thing is, Alice, Star, Movin, and blah, blah, blah already think they own that position. *sigh*