J
Jul
Guest
I don't want to bring this up, but I must. Do you think that WPHT's days as a talk station are numbered, based on the low ratings they have been getting for a while?
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FredLeonard
Guest
Julius May said:I don't want to bring this up, but I must. Do you think that WPHT's days as a talk station are numbered, based on the low ratings they have been getting for a while?
AM radio's days are numbered.
Conservative talk radio's days are numbered.
Nothing lasts forever.
Nothing may last forever, but PHT isn't flipping anytime soon. What else would they do? Certainly not music. Certainly not sports. They'll fiddle around with the personalities, and the ratings will stay low. Nothing much they can do about it. They don't have the big names.
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FredLeonard
Guest
ProducerGuy said:Nothing may last forever, but PHT isn't flipping anytime soon. What else would they do? Certainly not music. Certainly not sports. They'll fiddle around with the personalities, and the ratings will stay low. Nothing much they can do about it. They don't have the big names.
Fiddling around with personalities is what they do now, and it's clearly not working. Once the price for IQ gets low enough, CBS will grab it and take back 1210's former syndicated hosts. Then CBS either unloads 1210 or turns it into a computer in a closet for 2nd string syndicated shows.
FredLeonard said:Fiddling around with personalities is what they do now, and it's clearly not working. Once the price for IQ gets low enough, CBS will grab it and take back 1210's former syndicated hosts. Then CBS either unloads 1210 or turns it into a computer in a closet for 2nd string syndicated shows.
Now THAT'S a distinct possibility. My guess is computer in the closet option. No one wants a 50,000 electric bill, I mean AM station these days.
As I posted during the period where posts have since disappeared, CBS will buy 106.9 and sell 610 to Clear Channel, which will put the Beck/Rush/Sean lineup on it. CBS will put the CBS Sports Network on 1210, and preempt it for live broadcasts of Phillies and Eagles games (which, like now, will also be on WIP-FM, but, like now, the feed on 1210 will be live and the feed on 94.1 will be an attempted sync with the TV coverage.
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FredLeonard
Guest
aindik said:As I posted during the period where posts have since disappeared, CBS will buy 106.9 and sell 610 to Clear Channel, which will put the Beck/Rush/Sean lineup on it. CBS will put the CBS Sports Network on 1210, and preempt it for live broadcasts of Phillies and Eagles games (which, like now, will also be on WIP-FM, but, like now, the feed on 1210 will be live and the feed on 94.1 will be an attempted sync with the TV coverage.
Why would CBS let go of Beck/Rush/Sean (again) to move their local-live talkers to FM? What they pay for 106.9 would be a lot more than they'd get for 610. Their local-live line-up has already shown it's not a money maker (and it costs money to do it).
FredLeonard said:aindik said:As I posted during the period where posts have since disappeared, CBS will buy 106.9 and sell 610 to Clear Channel, which will put the Beck/Rush/Sean lineup on it. CBS will put the CBS Sports Network on 1210, and preempt it for live broadcasts of Phillies and Eagles games (which, like now, will also be on WIP-FM, but, like now, the feed on 1210 will be live and the feed on 94.1 will be an attempted sync with the TV coverage.
Why would CBS let go of Beck/Rush/Sean (again) to move their local-live talkers to FM? What they pay for 106.9 would be a lot more than they'd get for 610. Their local-live line-up has already shown it's not a money maker (and it costs money to do it).
I didn't say they would move their talkers to FM. I think they would get out of the political talk business and leave it to Clear Channel.
The acquisition of 106.9 would either be for music or for KYW.
FredLeonard said:ProducerGuy said:Nothing may last forever, but PHT isn't flipping anytime soon. What else would they do? Certainly not music. Certainly not sports. They'll fiddle around with the personalities, and the ratings will stay low. Nothing much they can do about it. They don't have the big names.
Fiddling around with personalities is what they do now, and it's clearly not working. Once the price for IQ gets low enough, CBS will grab it and take back 1210's former syndicated hosts. Then CBS either unloads 1210 or turns it into a computer in a closet for 2nd string syndicated shows.
Except, Fred that there are other markets where conservative talk works. Just not as well on AM.
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FredLeonard
Guest
Jason Roberts said:Except, Fred that there are other markets where conservative talk works. Just not as well on AM.
Jason, it seems to work here, too. It works on 106.9. Not all conservative talk works or works equally well. 1210's line-up is what's not working. When 1210 had the line-up 106.9 has now, it worked for them, too.
Over the years, there have been dozens of conservative talk shows in syndication (even more local in various markets). Most failed. Only a handful succeeded. The chances of a particular conservative talk show making it are about the same as for opening a new restaurant.
And nothing works forever. Even the 106.9 line-up works like it used to and don't expect it to last forever.
1210's mistake was trying to get local guys to the same act as Beck/Hannity/Rush. Problem was they don't do it nearly as well. They are going after the same old audience, which is already attached to those particular hosts. CBS made a classic mistake. They assumed listeners listened to 1210. No, they listened to Rush, Beck and Hannity.
FredLeonard said:Jason Roberts said:Except, Fred that there are other markets where conservative talk works. Just not as well on AM.
Jason, it seems to work here, too. It works on 106.9. Not all conservative talk works or works equally well. 1210's line-up is what's not working. When 1210 had the line-up 106.9 has now, it worked for them, too.
Over the years, there have been dozens of conservative talk shows in syndication (even more local in various markets). Most failed. Only a handful succeeded. The chances of a particular conservative talk show making it are about the same as for opening a new restaurant.
And nothing works forever. Even the 106.9 line-up works like it used to and don't expect it to last forever.
1210's mistake was trying to get local guys to the same act as Beck/Hannity/Rush. Problem was they don't do it nearly as well. They are going after the same old audience, which is already attached to those particular hosts. CBS made a classic mistake. They assumed listeners listened to 1210. No, they listened to Rush, Beck and Hannity.
Actually, I'll agree with a lot of what you say here.
There is a "tier 2" and "tier 3" of conservative talk hosts who don't do nearly as well, ratings wise as the Rush's and Hannity's of the world. (Just ask the number of sub-par AM stations that think switching to talk will "save" them) And yes, the audience is particular about the top talk hosts. Early adopters of Rush in the early 90's learned that the audience follows him when they would lose him to a bigger stick even back then. Sounds like CBS should have read the ratings history of these shows, perhaps.
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FredLeonard
Guest
Jason Roberts said:Actually, I'll agree with a lot of what you say here.
There is a "tier 2" and "tier 3" of conservative talk hosts who don't do nearly as well, ratings wise as the Rush's and Hannity's of the world. (Just ask the number of sub-par AM stations that think switching to talk will "save" them) And yes, the audience is particular about the top talk hosts. Early adopters of Rush in the early 90's learned that the audience follows him when they would lose him to a bigger stick even back then. Sounds like CBS should have read the ratings history of these shows, perhaps.
Actually, CBS should know that from their own history. CBS killed WCAU after WWDB picked up Rush and scored big. WWDB never did recover when WPHT brought Rush back to 1210 AM.
The thing that has always puzzled me is why broadcasters go with the (well-named) "tier 2" and even "tier 3" conservative hosts, rather than counter-programming with progressive talk. Progressive talk generally does as well in share numbers as "tier 2 or 3" conservatives plus, as part of a cluster, expands the cluster's reach.
It also puzzles me why almost no one has tried the non-ideological water-cooler talk format of NJ 101.5, which is far better than ideological talk at delivering the money demos. It seems the suits have fixated on the idea that the only way is to imitate Rush.
J
Jul
Guest
Great point.FredLeonard said:Actually, CBS should know that from their own history. CBS killed WCAU after WWDB picked up Rush and scored big. WWDB never did recover when WPHT brought Rush back to 1210 AM.
The thing that has always puzzled me is why broadcasters go with the (well-named) "tier 2" and even "tier 3" conservative hosts, rather than counter-programming with progressive talk. Progressive talk generally does as well in share numbers as "tier 2 or 3" conservatives plus, as part of a cluster, expands the cluster's reach.
It also puzzles me why almost no one has tried the non-ideological water-cooler talk format of NJ 101.5, which is far better than ideological talk at delivering the money demos. It seems the suits have fixated on the idea that the only way is to imitate Rush.
FredLeonard said:Jason Roberts said:Actually, I'll agree with a lot of what you say here.
There is a "tier 2" and "tier 3" of conservative talk hosts who don't do nearly as well, ratings wise as the Rush's and Hannity's of the world. (Just ask the number of sub-par AM stations that think switching to talk will "save" them) And yes, the audience is particular about the top talk hosts. Early adopters of Rush in the early 90's learned that the audience follows him when they would lose him to a bigger stick even back then. Sounds like CBS should have read the ratings history of these shows, perhaps.
Actually, CBS should know that from their own history. CBS killed WCAU after WWDB picked up Rush and scored big. WWDB never did recover when WPHT brought Rush back to 1210 AM.
The thing that has always puzzled me is why broadcasters go with the (well-named) "tier 2" and even "tier 3" conservative hosts, rather than counter-programming with progressive talk. Progressive talk generally does as well in share numbers as "tier 2 or 3" conservatives plus, as part of a cluster, expands the cluster's reach.
It also puzzles me why almost no one has tried the non-ideological water-cooler talk format of NJ 101.5, which is far better than ideological talk at delivering the money demos. It seems the suits have fixated on the idea that the only way is to imitate Rush.
Does Michael Smerconish circa 2010-2012 count as progressive talk?
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FredLeonard
Guest
aindik said:Does Michael Smerconish circa 2010-2012 count as progressive talk?
No, way. OK, maybe to extreme tea party types. Certainly not to progressives.
FredLeonard said:The thing that has always puzzled me is why broadcasters go with the (well-named) "tier 2" and even "tier 3" conservative hosts, rather than counter-programming with progressive talk. Progressive talk generally does as well in share numbers as "tier 2 or 3" conservatives plus, as part of a cluster, expands the cluster's reach.
Because it fails almost everywhere it's tried. It most certainly would fail in Philly where the public radio stations do VERY well.
It also puzzles me why almost no one has tried the non-ideological water-cooler talk format of NJ 101.5
A lot of people have tried it with varying results.
J
Jul
Guest
WPHT/WWDB
is 1210 WPHT following the same path that lead to the demise of WWDB-FM in 2000?
is 1210 WPHT following the same path that lead to the demise of WWDB-FM in 2000?
Re: WPHT/WWDB
Sure. DB lost Rush and never recovered as well.
Julius May said:is 1210 WPHT following the same path that lead to the demise of WWDB-FM in 2000?
Sure. DB lost Rush and never recovered as well.
FREDLEONARD,
Great point, "Conservative talk radio's days are numbered."
People are now finally beginning to understand that both parties are exactly the same. 99% of the American people are extremely mad at the Obama Administration and Nazi spy tactics they are using and here you have Republicans like Congressman King and Senator John Boehner coming out of the wood work to defend such heinous tactics.
As more people realize both parties are one in the same, they will turn away from Republican Pied Pipers on the radio and realize by supporting them they are supporting the enemy.
Great point, "Conservative talk radio's days are numbered."
People are now finally beginning to understand that both parties are exactly the same. 99% of the American people are extremely mad at the Obama Administration and Nazi spy tactics they are using and here you have Republicans like Congressman King and Senator John Boehner coming out of the wood work to defend such heinous tactics.
As more people realize both parties are one in the same, they will turn away from Republican Pied Pipers on the radio and realize by supporting them they are supporting the enemy.
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