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Future of AN 106 7

A

artiemad

Thoughtful, unbiased opinion by Roddy on WYAY, what motivated the Dickey's to make the move and whether there's real commitment to see it through. Based on what Cumulus has done to many heritage radio stations like KGO, KABC etc, seems unlikely no more than a place holder for 20 minutes of inventory an hour, he brings up many valid points.
http://atlairwaves.blogspot.com/
Art
 
Billing may be higher than AGH, but just think how high the overhead is for this thing. KROI in Houston is still not doing well.

I find All News' web presence to be a disappointment. Most of the news is national, with very little local material.
 
carolinaradio said:
Most of the news is national, with very little local material.
Click to expand...

I have to disagree. In each news segment there is at least three local stories (three local segments per 30 minutes which makes at least nine local stories per half hour), local business news every 30 minutes, local sports every thirty minutes. Most of the national/international news are very short segments and generally are just headlines compared to the local stories.

I think they have a good balance between local and national. National and International news has to be part of an all news station.... just like a local newspaper has a national/world section.
 
My first observation about AN106.7 is very subjective.

It's like arguing over what color a car should be. This is the day and age when stations do everything they can to be louder than everyone else on the dial, and to make that loudness as consistent and dependable as a maddening sound of a faucet drip in the bathroom sink at 2 A.M. If their audio chain could be magically changed to print... IT WOULD BE ALL CAPS, ALL BOLDED, ALL THE TIME. I lived in Indy for a number of years and could pick up the all news operations out of Chicago (when the wind was blowing the right direction) and they were not that frantic. You got the idea those folks came up for air every now and then. Maybe the people giving voice to the news at AN106.7 don't need to pause for a breath.... but my ears do!

I did "county seat market" radio a number of years ago. Typical control room / studio did not have a typewriter available. Word processors were yet but a glint in our eyes and a Buck Rogers type dream. The "news system" at such stations was a clip board. The "girl" (always a girl back then) up front would bring post cards, clippings, things typed and things handwritten, and put them on the clip board. Three times a day, may four times a day in some stations, the announcer would grab the clip board and meander through it. The local news on Thursday noon was word-for-word the exact same news as Tuesday morning at breakfast. When I began hearing about these new fangled "memory type-writers" and then word processors. I longed for the day when we could rewrite and blow the dust of these tid-bits of local news with such ease and speed.

How is it that in such a modern setting with as much money obviously being spent to make AN-106.7 so spectacular, the local news I hear at 2 P.M. today will likely be heard again tomorrow, word for word, exactly the same. Drives Me Nuts!!!

But aside from these two issues which affect me and maybe no one else, I am impressed with their overall sound. Let's hope they keep pushing ahead rather than let it go stale.
 
Barry... he's referring to the AN106.7 web site which has largely been neglected since launch. I thought it was a bad idea not to have the web presence in place when all news started, but they're slowly bringing it up to speed.

Goat Rodeo... inadequate support staff, especially on weekends, makes the repeat material unavoidable. Management also assumes that long term listenership is negligible... that most of the audience samples for information like top stories, traffic and weather and then moves on.

Marshall Adams departure is a setback, and as Roddy Freeman pointed out, brings into question the commitment of Cumulus to all news as anything other than a higher billing alternative to oldies. Disappointing that they're chucking weekends for infomercials less than six months into the format. If the ratings stall out at under 1.8 because top management caved to impatience for an easy buck, they'll have no one to blame but themselves.
 
AlsoRan said:
Goat Rodeo... inadequate support staff, especially on weekends, makes the repeat material unavoidable. Management also assumes that long term listenership is negligible... that most of the audience samples for information like top stories, traffic and weather and then moves on.
Click to expand...

First of all, I am talking about weekdays. Thursday afternoon local news being repeated on Friday.

One of the highlights of my years in broadcasting was to become the News Director in one of those county seat towns in a station that became a "national darling" because of the things we did. Granted, we weren't NEWS ONLY, NEWS ALL THE TIME, but without support staff I kept our news freshened-up from one cycle to the next.

I said my comments were very subjective.

About constant listeners and the in-and-out listeners: Every station has a few constant, continuous listeners. THEY do not make up much of the survey results. They are, however, important because they expose other people who never heard of the station, or didn't know the station changed formats to the existence of the station... which is how some of those inn-and-out listeners are generated.

Of course, if I'm so smart.... why aren't the Dickey Brothers working for me? ;D
 
AlsoRan said:
Barry... he's referring to the AN106.7 web site which has largely been neglected since launch. I thought it was a bad idea not to have the web presence in place when all news started, but they're slowly bringing it up to speed.
Click to expand...

Missed that. Yes... the website leaves a lot to be desired. Six months in and it is still mostly a national feed.
 
Goat Rodeo: you and I both complain about the same things. Please note: "inadequate" does not necessarily refer only to lack of numbers... and I'll just let it go at that.
 
You can all bet that "All News 106.7" will soon be "mostly news 106.7" They have run some sports, they ran some paid shows on Sunday morning. The writing is on the wall for the station to slowly move to this direction. Watch the next move. I'm betting talk show on the overnights. Already the PD is gone. I'm betting it was a fight over adding non-news programming.

Although these kinds of moves are actually fine for a station to do, it should NOT be happening so soon after the launch of this format. All News takes YEARS to take hold. The Dickey boys should know that. Anyone in radio should know that. They have no patience for the format. I said that from day 1. The station will die before it's had a chance to live and flourish. The good news is that some of the staff will be retained.
 
The timing seemed so right, as Roddy pointed out. CNN radio talent available. A corporation willing to take a risk. WSB's synergy with a tv and newspaper (while not so much now as before) helped put them in a solid position. WAGA TV's huge consistent numbers (#2 station in the market year round) with known personalities was a gift as radio sometimes comes up short on marketing follow through.
So they lost their PD. I've wondered how they'd fair if Fox 5 didn't fell out of love with them. AN106 needs all the help it can get and probably would benefit from maximizing that tv resource. At some point, the outdoor buys will go away. I don't think cross promotion on their music platforms will benefit AN 106. The younger generations don't seem interested in aggressive news unless it's entertainment oriented.
 
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