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FUTURE OF KHFM?

A

ABQRADIO

Here is an article about the sale of a Classical format station to a Christian group: http://www.rbr.com/radio/24032.html From the article: "It’s sad, but times do change, and it looks like Classical is going the way of old-fashioned MOR and Beautiful Music into the dustbin of radio history."

Does KHFM have a future in New Mexico as a Classical station? I believe I heard that a Brandon family member is in charge of the operations of the station - is that correct?

A few years ago, I saw a study that showed KHFM listeners were by far the oldest in the market, with an average age well into their 70's. A bit outside most agency buys for sure. A two-share 12+ in the Winter book... But, KHFM seems to be doing pretty well in sales.

Anyone have thoughts about KHFM?
 
There has certainly been another unique take on Classical music around here and that was with the original KLSK when it was created (initially called Classic 104) and started in Santa Fe by Bill (Will) Sims in 1984. Some of you may recall that for the first 4 years the hourly format was one set of classical music, one set of jazz and another set of "other", mostly folk music. Over the years, when I was Program Director, we eventually took out the classical and added in world music, contemporary adult alternative and broadened the "other" category to include soul, r&b, reggae, salsa, zydeco etc. But the years with primarliy classical and jazz were very successful, maybe the most successful in terms of both community commitment and sales, of any Santa Fe station evah.
 
Let's assume for the moment that KHFM is going to do something. That is not a foregone conclusion. The largest non-comm broadcaster in the country is KUSC and their programming is strictly classical. It is also not a foregone conclusion that if they were to do something, it would be a sale to religious. KMZT (K-Mozart) in LA went to C&W. No sale, no change of owners. The owner just though he could make more money with C&W and hit the switch. So way, way too many hypotheticals here based on a sample of one.
 
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