But doesn't that mean that the carriers themselves, whether cable, satellite, or via cellphone or internet, are losing customers? Correct me if I'm wrong, but ESPN gets their $9 or so per month per subscriber regardless of the physical transmission mode. The only way ESPN and the other non-OTA program services don't make money is if there is no subscription to any of them -- aka, reception only via antenna, which means ESPN isn't available to them in the first place, other than via ABC.You need paying customers to get carriage fees. ESPN has lost billions because they can’t get the cable fees.