When I was considering a career in radio around 1974, more than one engineer told me, without the others knowing, that I should consider something else. Perhaps a broadcast engineer career. They told me that in "ten years" radio will be automated and most of the on air deejay jobs will be run by a machine.
Well, they were wrong because it took about thirty years, but now it is happening and it pays more to be a waiter than a deejay. (I am not a waiter either).
> > > Does anyone other than me foresee a future where
> stations
> > > will go the way of the "Ben" or "Jack" formats or
> internet
> >
> > > radio in general and go jockless? I think that cost
> > > considerations will come into play sooner than later and
>
> > > more companies will look at that bottom line, and see
> how
> > > much more money they can make by these job reductions.
> We
> >
> > > all have a jock or two or three that will live on in
> > > memories forever, for both positive or negative reasons,
>
> > but
> > > I feel that we are counting down the days to the end of
> > the
> > > radio personality.
> > >
> > Well....there's always Satellite radio, it worked for Opie
> &
> > Anthony.
> > their antics got them fired from their terrestrial radio
> > company....then after a vacation they get hired by XM and
> > voila, instant radio career. Howard is about to make a
> move.
> > I guess you have only to look at what you do on-air, and
> > reinvent yourself somehow. I know BEn-FM is jockless, but
> > are each of the JACK-FM knockoffs in jukebox mode?
> >
>
> AFAIK, most, if not all, the Jack types are jockless. Sunny
> is jockless overnights and weekends. The "live" jocks
> actually voicetrack their shifts, except for maybe the
> morning show and the love songs dedication program.
>
> But, I also feel the jocks are soon to be a thing of the
> past...why? Those in the audience whose parents grew up with
> the "air talent/personality" of the heyday of Top 40. As a
> revolution, you have those which shout at their radios
> everytime the DJ keys his mike "shut up and play the music".
> Hence, you get Jack and Otto (Mation, that is).
>
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