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Future U.S. military radio menu could be more pop, less talk

C

CrankyYankee

(From the"Stars & Stripes")Military radio stations around the globe soon could be playing more hip-hop, more pop hits, less country music and no sports or political chat shows.A media consulting group reviewing American Forces Radio has recommended those changes as a way to boost ratings. The analysis of the radio broadcasts is the first major review of the over-the-air offerings in more than a decade.Warren Lee, operations and plans officer for American Forces Radio and Television Services, said no decisions on programming changes have been made so far.But officials will meet Thursday to discuss the future of military radio, and the new review — conducted by Lund Media Research — will be the launching point for those discussions.To compile its recommendations, Lund surveyed 1,125 AFR listeners between January and April of this year, and conducted 10 focus groups in Europe over the same time period.http://www.stripes.com/article.asp?section=104&article=37616
 
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